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Press Release

11/05/2009

Alltel Wireless takes customers on a musical journey with introduction of LG 8575 Touch

Dolby® Mobile creates enhanced sound for music lovers on the go

LITTLE ROCK, Ark. and SAN DIEGO – Musicians take their fans to far off places through the lyrics in their songs. Now, music fans can take a different kind of musical journey with the LG 8575 Touch, the newest multimedia handset from Alltel Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones). The handset will be available beginning today, Nov. 5, at Alltel retail stores and online at alltel.com.

The LG 8575 Touch features Dolby® Mobile, a sound system equipped with customizable EQ settings for rich sound quality and exceptional user experience. Sound transfers beautifully through external speakers and 3.5 MM stereo headphones, allowing customers to enjoy personalized playlists wherever their journeys might take them. The music player also features applications that invite users to “join the band” by turning the handset into a virtual keyboard and thumping drum kit. A unique rhythmic beat function instantly transforms the phone into a portable boom box that vibrates and grooves to the beat of the music.

With 1GB of internal memory dedicated to music, up to 250 songs can be stored on the phone, and listeners can enhance their storage options with an external microSD card of up to 16 GB. In addition, the LG 8575 Touch also includes an FM tuner so users can catch their favorite radio shows or hear the newest tunes from their local radio stations.

“As technology advances, more of our customers are asking for one device that fits all of their communication needs,” said Paul Bowersock, Senior Sales & Operations Leader for the Alltel Divesture Trust. “Now there’s no reason to have a separate MP3 player, camera and wireless phone – with the LG 8575 Touch, customers can have it all in one sleek package.”

Knowing that music fans are also in tune with the latest in multimedia handset functions, the LG 8575 Touch is equipped with a 3.2 megapixel camera and camcorder that can zoom up to 1.6 times. The camera includes “Intelligent Shot” for improved image quality and an image editor that will let users manipulate their photos right from the handset’s high-resolution 3-inch touch screen. Users can also shoot panoramic photos and enhance facial features with the Facial Makeover function.

In addition, the handset features text, picture and video messaging along with a one-touch speakerphone, text to speech functionality, GPS, web browsing, Bluetooth® capabilities and a battery that will stand up to all the demands of a multimedia user. The LG 8575 Touch’s rechargeable battery allows more than five hours of talk time.

“LG and Alltel’s effort to raise the bar on sound quality has paid off,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.  “Whether you’re listening to music, movies or a voice call, the clarity is remarkable with the feeling of actually being there.”

The LG 8575 Touch is available for $19.99 to customers after a $50 mail-in and with the activation of a 1-year service contract on qualifying rate plan. Customers must select one of the Alltel Wireless Smart Choice packs that include national voice minutes, unlimited Internet browsing and e-mail, and “My Circle.” Smart Choice packs begin at $69.99.

Alltel is the only major wireless carrier to offer 2-year postpaid handset pricing to those signing 1-year contracts, creating enhanced flexibility and greater choice for customers. The LG 8575 Touch and 1-year contract option is available only to customers in the 91 cellular market areas (CMAs) that Verizon Wireless is required to divest, which will continue to operate as Alltel Wireless until the sale agreements with AT&T and Atlantic Tele-Network are approved by the Department of Justice and Federal Communications Commission.

For more information concerning the sale of the divested markets, consumers can visit and log on to www.alltel.com, and go to the Customer Q&A section.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

MEDIA CONTACTS:

Wesley Brown
Alltel Wireless
501-905-4615
wesley.r.brown@alltel.com

Elizabeth Latham
LG MobileComm U.S.A.
858-805-6701
elizabeth.latham@lge.com

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