Press Release

02/09/2005

As of February 1st, LG Electronics began selling 32-inch super-slim TVs at major department stores in Seoul.

Seoul, Korea Feb 7, 2005 -- As of February 1st, LG Electronics (Korea Stock Exchange: 06657.KS) began selling 32-inch super-slim TVs at major department stores in Seoul. Also, LG Electronics successfully launched 21-inch super-slim TV in the Indian market at the end of January, thus unveiling a lineup of world's first super-slim TVs.

Seoul, Korea Feb 7, 2005 -- As of February 1st, LG Electronics (Korea Stock Exchange: 06657.KS) began selling 32-inch super-slim TVs at major department stores in Seoul. Also, LG Electronics successfully launched 21-inch super-slim TV in the Indian market at the end of January, thus unveiling a lineup of world's first super-slim TVs.

The 32-inch super-slim digital TV (model: 32FS1D), remarkably shortened the existing CPT (Color Picture Tube)'s length of 500 mm to the world's shortest of 352.4 mm. Thus, its whole thickness has been reduced by about 21 cm to 39cm from the existing Braun-tube TV's 60 cm, marking the world's first thinnest CRT TV.

LG Electronics expects to trigger a super-slim sensation by unveiling a super-slim lineup, in many parts of the world including the 32-inch super-slim model successfully launched in Korea, the 21-inch super-slim model unveiled in the Indian market, and a follow-up 29-inch model to be developed later. At present LG Electronics super slim TVs are enjoying a flood of orders from worldwide distributors.

LG Electronics became the first Korean company in'66 to unveil black and white TVs which it manufactured using its own technology. The company also developed and unveiled flat TVs, LCD TVs and PDP TVs, marking the first of their kinds in Korea, and in particular, became the first Korean company in'98 to develop and sell digital TVs. This time LG Electronics has unveiled Korea's first super-slim TV, marking another landmark achievement in the Korean TV business.

Kwon Hui-won, vice president of display business unit of LG Electronics commented "The super-slim TV will shed the existing image of thick Braun-tube TVs, as such we expect to gain much attention in the BRIC (Brazil, Russia, India, China) region and emerging markets, but also in advanced markets including North America and Europe."

He added, "The Braun-tube TV market has been overshadowed since the late'90s by new display products that consist of micro devices including LCD projection and DLP projection TVs, and flat-panel display TVs including PDP and LCD TVs, but the super-slim TV will surely revitalize it and widen consumer choices, thus providing a momentum to expand demand for TVs."

LG Electronics looks to gradually reduce the lineup of 29- and 32-inch ordinary flat Braun-tube TVs and absorb their demand by the 32-inch super-slim TV. Thus, the demand for the 32-inch ordinary and super-slim CRT TVs is seen to grow 100% compared to last year, since it can accommodate part of the demand for 29- inch CRTs, projection and LCD TVs, and others.

By unveiling the super-slim TVs, LG Electronics looks to widen consumer choices including PDP TVs, LCD TVs, and flat CRT TVs, as well giving momentum back to the CRT business.

The 21-inch super-slim TV, which LG Electronics unveiled in the Indian market at the end of January, has remarkably reduced the thickness of CPT (Braun tube) to 35cm from the existing 45cm, and set thickness to 40 cm from the existing 48cm.

Since 21-inch CRT TVs take up over 80% of the whole Indian TV market, LG Electronics sees the unveiling as an opportunity to consolidate its leadership in the Indian TV market.
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