Press Release

04/20/2009

BROAD RANGE OF MOBILE DTV PARTNERS, RECEIVERS SHOWS BREADTH OF LG ELECTRONICS COOPERATION

Building on its pioneering role in the development of the core technology behind ATSC Mobile Digital Television (DTV), LG Electronics is collaborating with more than two dozen companies and industry organizations at this week’s National Association of Broadcasters (NAB) convention.

LAS VEGAS, April 20, 2009 – Building on its pioneering role in the development of the core technology behind ATSC Mobile Digital Television (DTV), LG Electronics is collaborating with more than two dozen companies and industry organizations at this week’s National Association of Broadcasters (NAB) convention.

             At NAB 2009, a focal point of activity will be the ATSC Mobile DTV Pavilion.  Notable among equipment partners in LG’s display there, demonstrating both the potential and diversity of mobile DTV, will be:

  • Dell (Inspiron Mini 10 with integrated prototype receiver and antenna),
  • Kenwood Corporation (automotive rear-seat entertainment system prototype),
  • MobiTV Inc. (“Fusion TV” hybrid broadcast/packet-based application),
  • Pixtree (external USB receiver for PCs), and
  • Expway (electronic service guide, advertising and data service applications). 

For its part, LG will demonstrate a number of working prototypes of its mobile DTV-enabled handheld TVs and mobile phones.

             LG Electronics, which, along with its U.S. R&D subsidiary Zenith Electronics and Harris Corporation, created the technology at the heart of the fast-tracked ATSC Mobile DTV Standard, expects that manufacturers will integrate ATSC Mobile DTV chips into a variety of digital devices – including handheld TVs, mobile phones, automotive systems and notebook PCs – capable of receiving broadcast mobile DTV.  In a related development, LG has scheduled a June launch for mass production of receiver chips, the LG2160A, aimed at speeding the deployment of over-the-air, mobile DTV broadcasting in the United States.

             Dr. Choon Lee, vice president and head of the DTV Lab, LG Electronics, said, “Having played a leading role in the development of mobile DTV, LG now plans to do everything possible to promote its implementation in the marketplace.  We are gratified and fortunate to have formed so many mutually productive alliances, the combined impact of which helps build consensus and increase momentum for this promising new technology.”             

             All told, LG and Zenith have collaborated with and provided mobile DTV technology support to a variety of leading companies and organizations, including (in alphabetical order): the Advanced Television Systems Committee (ATSC), Axcera, Delphi Corporation, Harmonic Inc., Harris Corporation, Hauppauge Computer Works Inc., Hyundai, Larcan USA, MB International, NAB, NBC Universal, the Open Mobile Video Coalition, Rohde & Schwarz Inc., Roundbox Inc., Samsung Electronics, Sinclair Broadcast Group Inc., Thomson, Triveni Digital Inc. and Visteon Corporation.

             The ATSC elevated its mobile DTV specifications to candidate-standard status late last year, with final adoption expected this summer.  ATSC Mobile DTV allows broadcasters to leverage their existing DTV capabilities by allocating a portion of the channel capacity to reach viewers on the go, thereby creating promising new revenue streams.  Broadcasters announced in January their intention to launch mobile DTV on more than 60 stations in 22 markets, covering an estimated 35 percent of U.S. TV households.

 

About LG Electronics

LG Electronics, Inc. (KSE: 066570.KS) is a $45 billion global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. LG Electronics USA, based in Englewood Cliffs, N.J., is LG’s North American subsidiary. In the United States, LG Electronics sells a wide range of products under LG’s “Life’s Good” marketing theme. LG’s U.S. R&D subsidiary, Zenith, based in Lincolnshire, Ill., is a long-time leader in consumer electronics technologies and a pioneer in digital HDTV. Zenith merged with LG Electronics in 1999. For additional information, please visit www.LGusa.com.

 

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CONTACT: John I. Taylor, john.taylor@lge.com, 847-941-8181                  

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