Press Release

09/01/2004

CONSUMERS KEEP COOL IN STYLE

LG Electronics Introduces New Art Cool Air Conditioner With Added Features

LG Electronics Introduces New Art Cool Air Conditioner With Added Features

Las Vegas, NV (January', 2004) - LG Electronics, world's number one air conditioner manufacturer is proud to introduce the new LG Art Cool air conditioner.
LG RAC was named number one global air conditioner manufacturer in JARN (Japan Air Conditioning Heating and Refrigeration News) for three years consecutively.
Featuring a simple, sleek design, the unit blends in with the interior of the room and provides consumers with more unique features than conventional window units. The Art Cool design also enables easy cleaning, and an automatic moving discharge door protects from dust collection in the ventilation system.

"Consumers no longer need to choose between style and function when selecting an air conditioning unit, "said Simon Kang, President, Home Appliance Division, LG Electronics U.S.A. Inc. "The LG Art Cool air conditioner combines the latest technology with new external features to give consumers ultimate comfort in the warm weather months."

The new design of the LG Art Cool air conditioner makes installing the unit easier than ever. Conveniently placed handles make lifting and carrying more comfortable, and an attached window curtain and grooved upper guide help the unit fit securely into any window. Consumers no longer need to worry about the safety hazard of an air conditioner slipping out of place.

Another unique aspect of the LG Art Cool air conditioner is the rear grill, which is designed to blend in with the exterior of the building. Unlike traditional units, the heat exchanger is hidden and flat panels block unsightly internal mechanisms.


The new LG Art Cool air conditioner also features the Plasma Air Purifying System, which removes air impurities such as microscopic containments, dust, pet hair and pollen. The filter, which is constructed to be permanent, requires only routine washing without ever needing replacement.

In addition, the step-up Energy Star model of LG brand air conditioners feature a patented plasma coated heat exchanger that eliminates water condensation, the biggest factor affecting energy output. The technology improves energy efficiency by 10 percent and reduces noise levels by 15 percent.

The new LG Art Cool air conditioner also features:

  • 10, 000 BTU per hour
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  • Energy Star rating (10.7 EER)
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  • Wide LED display screen with easy-to-read control buttons
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  • Dehumidifying feature
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  • Wide discharge and auto swing for even cooling
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  • Automatic moving discharge door
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  • 3 Dimensional air intake feature
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  • Plasma Air Purifying System
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  • Plasma Coated Heat Exchanger
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  • 24 hour timer
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  • Wireless remote controller
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  • Auto Restart


  • The new LG Art Cool air conditioner, model number LA1004PR will be available in April at the manufacturer's suggested retail price of $449.






    About LG Electronics>
    Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 55,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset.

    The Digital Appliance Company is fast becoming the leader of the global home appliances industry ranking global No.1 in sales of air conditioners and microwave ovens. For the first in the world, LG Electronics commercialized a full line up of networking home appliances, an Internet refrigerator, washing machine, microwave oven and air conditioner, thrusting full force into the home network business.

    LG Electronics is focused on promoting Home Network and Mobile Network businesses based on cutting-edge multimedia application technology along with Information and Communication Technology as its core business areas.

    LG Electronics' Goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit www.lg.com

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