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Key Element of End-to-End High-Definition System for Lodging Industry

Key Element of End-to-End High-Definition System for Lodging Industry

LOS ANGELES, June 22, 2005 ---Delivery of premium high-definition television (HDTV) satellite programming to hotel rooms is now a reality thanks to "transcoder" technology developed for the lodging industry by LG Electronics and being deployed first by LodgeNet Entertainment Corporation (NASDAQ: LNET).

At HITEC ---05, the Hospitality Industry Technology Exposition and Conference, LG Electronics announced that DIRECTV Inc., the nation's leading and fastest-growing digital television service provider, has approved the LG's transcoder, a content-secure device that receives DIRECTV satellite HDTV signals and reformats the signal to meet the ATSC digital television standard for distribution through a hotel's existing cabling.

This landmark agreement means that, for the first time, hoteliers will be able to offer guests not only free over-the-air HDTV programming but also premium satellite-delivered HDTV programming such as HBO-HD and HD.Net, according to Richard M. Lewis, senior vice president, LG Electronics USA. This is a critical event that has unlocked access to the large and ever growing amount of HD content, he said.

"The digital delivery of premium DIRECTV HDTV content to the room will create a new standard in the industry for the guest entertainment experience," said James Arnold, senior vice president, Sales and Distribution, DIRECTV, Inc. "The LG transcoder is a key element of our strategy to serve the lodging industry with compelling HDTV content."

The development also is important to LodgeNet Entertainment Corporation, one of the world's largest providers of interactive television and broadband solutions to the lodging industry, which is the first to employ the LG Electronics-DIRECTV solution, and worked closely with LG on its development.

"The wait is over for the high-definition content hotel guests want most, said Scott C. Petersen, LodgeNet president and CEO. "With the DIRECTV-approved LG transcoder, we can now deliver all of the latest high-definition satellite and VOD programming to the hotel guest."

About LG Electronics USA, Inc.
LG Electronics USA, Inc. (LGEUS), based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $38-billion global force in consumer electronics, information technology and communications products. LGEUS comprises four core business areas: consumer electronics, mobile phones, home appliances and information technology products, all marketed under its "LG: Life's Good" theme. LG Commercial Products serves the lodging, business, industrial, education, healthcare and GSA markets. For more information, please visit

About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading and fastest-growing digital multichannel television service provider with more than 14.4 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV) is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation.

About LodgeNet Entertainment Corporation
LodgeNet Entertainment Corporation ( is one of the world's largest providers of interactive television and broadband solutions to hotels, including resort and casino hotels, throughout the United States and Canada as well as select international markets. These services include on-demand movies, music and music videos, on-demand videogames, Internet on television, and television on-demand programming, as well as high-speed Internet access, all designed to serve the needs of the lodging industry and the traveling public. LodgeNet provides service to more than one million interactive guest pay rooms and serves more than 6,000 hotel properties worldwide. LodgeNet estimates that during 2004 approximately 275 million travelers had access to LodgeNet's interactive television systems. LodgeNet is listed on NASDAQ and trades under the symbol LNET.