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Press Release

09/10/2012

GET AWAY TO AN ADVENTURE EVERY DAY WITH NEW LG ESCAPETM FOR AT&T CUSTOMERS AVAILABLE SEPTEMBER 16

$50 4G LTE Smartphone Features Innovative New Browser Toolbar, Long-life Battery With LG QuickMemoTM, Write Personal Memos on any Screen Capture for Expressive Communication with Friends and Family

DALLAS, Sept. 10, 2012 – Starting Sept. 16, AT&T* will expand its 4G LTE product portfolio by offering an unparalleled combination of premium performance and value.  The LG Escape™ is perfect for consumers on a budget looking to transition into a powerful smartphone and pairs well with AT&T’s recently announced shared data plans creating a great combination of low- cost hardware and service for data-minded families. The LG Escape is a 4G LTE Android smartphone with high-performance connectivity, processing and camera features with a vibrant qHD display. It will be available in AT&T company-owned retail stores and online for $49.99 with a two-year agreement**.

The LG Escape features the Android 4.0 (Ice Cream Sandwich) platform and 4 GB onboard memory with the option to add up to 32 GB with a microSD card. A 1.2 GHz dual-core processor delivers seamless multitasking agility. The crisp 4.3-inch qHD IPS display gives users enhanced image clarity with true-to-life color rendering. Near-Field Communication enabled and equipped with the QuickMemoTM feature lets users instantly capture a screen image, add notes or decorate using just a finger, then share with friends. The LG Escape has full HD video recording capabilities, and users can even create customized videos by adding themes, music and text to videos or a series of photos with the Video Wiz editing application, played back in crisp cinematic Dolby® Mobile surround sound. To see more of the Escape’s features in action, check out this video.

Because timing is everything when taking photos on the go, the LG Escape 5-megapixel auto-focus camera offers features to help users tap into their inner photographer. With the Continuous Shot feature, users can capture multiple images in a row to create that perfect panoramic photo or choose the best photo from an impromptu photo shoot to share with all their friends. Time Catch Shot eliminates shutter lag by taking several pictures before the shutter button is pushed to make sure users get the right shot every time.

LG Escape also features the Skyfire Horizon, a newly created browser toolbar extension that allows users to access their favorite social media pages while surfing the internet. Available on the LG Escape and future AT&T Android smartphones, it provides customers with quick and easy access to popular consumer utilities like Facebook, Twitter, Share URL, and more.

AT&T customers have access to the nation’s largest 4G network***, covering 275 million people. AT&T has two 4G networks that work together for customers, LTE and HSPA+ with enhanced backhaul. That means AT&T customers are able to enjoy a widespread, ultra-fast and consistent 4G experience on their compatible device as they move in and out of LTE areas. With other carriers, when you travel outside of their LTE coverage area, you may be on a much slower 3G network.

“This is an impressive smartphone for $49.99,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility. “Running Android 4.0 and packing a 1.2 GHz dual-core processor, a qHD true-color IPS screen and cool features like our new browser bar, customers looking for incredible value will quickly select the Escape.” 

“LG Escape allows users to capture and share whatever life sends their way with its powerful dual-core processor, true-to-life screen and smart camera features,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “And on AT&T’s expansive network consumers can get the best possible experience with Escape by using its LTE capabilities to the fullest.”

For more information, visit www.att.com/aboutus.

Limited-time offer. Discounted pricing on smartphones requires a new two year agreement with qualifying voice and data plans. Subject to Wireless Customer Agreement. Credit approval required. Activation fee $36 per line. Geographic, usage and other terms, conditions and restrictions apply, and may result in svc termination. Coverage, and svcs not available everywhere. Taxes and other charges apply. Data (att.com/dataplans): If usage exceeds your monthly data allowance, you will automatically be charged overage for additional data provided. Early Termination Fee (att.com/equipmentETF): After 14 days, ETF up to $325. Restocking fee up to $25. Other monthly charges/line may include a Regulatory Cost Recovery Charge (up to $1.25), a gross receipts surcharge, federal and state universal svc charges. Visit store or att.com/wireless to learn more about wireless devices and services from AT&T.

Key Features:

  • An advanced 5 MP camera with time catch shot, “cheese shutter,” and different shot modes including Normal, HDR, Continuous and Panorama
  • Android™ 4.0 (Ice Cream Sandwich)
  • AT&T’s 4G LTE Network
  • The innovative and convenient QuickMemo™ to create and share personalized memos by writing messages or drawings on screen captures
  • A 1.2 GHz Dual-Core Processor
  • True-to-Life 1080p HD recording
  • Long-lasting 2,150mAh battery
  • Bluetooth® Version 4.0
  • A crisp 4.3” qHD true-color IPS Touch Screen with Gorilla® Glass durability
  • Google™ Integration with Google Play, Google Maps™ Navigation and other preloaded Google apps
  • Add music and themes to videos and photos with Video Wiz
  • Data sharing with Android Beam and NFC Technology

Additional Features:

  • 1.3 MP front-facing camera and camcorder
  • Video resolutions up to 1920 x 1080 full-HD
  • Zoom up to 4x
  • Simultaneous GPS for Enhanced Location Accuracy

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** International roaming data rates apply outside the U.S., Puerto Rico, and U.S.V.I. Visit att.com/worldpackages and select Data Plans/Packages to view rates and available discount plans.

*** 4G speeds not available everywhere. Limited 4G LTE availability in select markets. LTE is a trademark of ETSI. Learn more at att.com/network.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2012 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

ABOUT LG ELECTRONICS USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative mobile phones, home entertainment products,  home appliances, and air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme.  LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more information, please visit www.lg.com.

ABOUT SKYFIRE

Skyfire is dedicated to leveraging the power of cloud computing to improve radically the mobile Internet experience for both Operators and Consumers. Skyfire’s solutions include the Rocket Optimizer for video and traffic optimization, and Skyfire Horizon extension framework for augmenting mobile browsers.  Skyfire products provide game-changing cost savings, better end-user experiences, and compelling incremental revenue opportunities. Skyfire was recognized as no. 4 on Light Reading’s 2011 Startups to Watch list; was honored by Red Herring as a top 100 private company in America; and won 1st place in the first-ever TIA Venture Network Challenge. As both a laboratory and showcase for new capabilities, Skyfire has honed its technology through a variety of consumer apps, which have more than 15 million downloads to date.

Skyfire is based in Mountain View, Calif., in the heart of Silicon Valley. For more information, visit http://www.skyfire.com, or follow Skyfire on Twitter at http://www.twitter.com/skyfire.

NOTE: Skyfire and Skyfire Horizon are trademarks of Skyfire Labs, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

MEDIA CONTACTS:

Midd Read                                                                                          Conor Campbell
AT&T Corporate Communications                                                           LG Electronics USA
(404) 986-1324                                                                                   (858) 805-6631
Oliver.midd.read@att.com                                                                     conor.campbell@lg-one.com

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