FIRST REFRIGERATOR WITH DOOR-COOLING TECHNOLOGY KEEPS TEMPERATURES COOL AND FOOD FRESH
Door-Cooling Feature Maintains Even Temperature Throughout RefrigeratorDoor-Cooling Feature Maintains Even Temperature Throughout Refrigerator
CHICAGO, IL (April 2, 2004) - LG Electronics, a leading global consumer products manufacturer, positions its line of full-size refrigerators that features Door-Cooling technology which keeps food stored on the door as cool as in the rest of the refrigerator. The LG Top Mount Refrigerator with Door-Cooling TM, which debuted in September 2001, also features a new compressor that reduces noise and improves energy efficiency.
Because of the patented Door-Cooling system, food is cooled quickly and a stable temperature is maintained throughout the entire refrigerator including the storage areas located on the door. Think of how often the refrigerator door is opened when the kids come home from school and reach for that afternoon snack. This new technology keeps food chilled at the desired temperature, which maintains its freshness longer.
"Our research indicates that consumers shopping for new refrigerators look for one that cools food efficiently, maintains temperatures evenly, minimizes spoilage and is whisper-quiet," said Simon Kang, President, Home Appliance Division, LG Electronics U.S.A., Inc.
Conventional refrigerators cool food by pushing cool air up and forward from the back of the refrigerator, but with that method food items stored near the front and on the door shelves may not receive proper air circulation. Hence, they may not be as cold as items in the back of the refrigerator.
LGE's Door-Cooling technology directs airflow from the back and the front through a built-in vent on the door. The two-way airflow creates a quick and even cooling time as well as a stabilized temperature throughout the entire refrigerator.
With the system's superior temperature efficiency, cool down time is cut dramatically which helps in maintaining freshness. This is particularly important for temperature-sensitive and highly perishable foods such as fruits, vegetables and dairy products.
The LG Top Mount Refrigerator with Door-Cooling , model numbers LRTN19320 and LRTN22320, is available in a' cubic. ft and 22 cubic ft. capacity at a manufacturer's suggested retail price from $599 - $1,099. Both models are available in white, black, smooth white, titanium and bisque finishes.
About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established in'58 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.
The LG Digital Appliance Company is fast becoming the leader of the global home appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and canister vacuum cleaners. LG Electronics was the first company to commercialize a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lg.com
Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide