KENWOOD DEMONSTRATES TECHNOLOGY FOR IN-CAR MOBILE DTV BASED ON MPH" IN-BAND SYSTEM AT 2008 CES®
Leader in Mobile Electronics Joins LG and Harris to
Leader in Mobile Electronics Joins LG and Harris to
Bring Live, Over-the-Air Digital TV to Moving Vehicles
LAS VEGAS, Jan. 7, 2008 - Kenwood USA Corporation is demonstrating in-car digital TV technology - designed to bring terrestrial broadcast digital TV to consumers on the go, particularly those in fast-moving vehicles -this week at the 2008 International CES®, booth N1001, Las Vegas Convention Center, North Hall.
In a move expected to accelerate the rollout of mobile digital television (DTV), Kenwood has become the first major manufacturer of automotive electronics to demonstrate a truly mobile DTV technology for over-the-air broadcasts in North America. Kenwood has created prototype terrestrial DTV receivers based on the MPH" (Mobile-Pedestrian-Handheld) in-band mobile DTV system, developed by Harris Corporation (NYSE:HRS), LG Electronics and LG's U.S. R&D subsidiary, Zenith.
The Kenwood demonstration in Las Vegas this week provides a glimpse of the future, exemplifying the types of exciting MPH consumer products that will be commercialized over the next two years. Kenwood is not announcing specific MPH models or pricing at CES 2008.
MPH is capable of providing robust terrestrial DTV signals to mobile, pedestrian and handheld devices. For consumers, MPH enables users to view their favorite broadcast TV programs, including movies and sports, and access local news and weather information. For DTV broadcasters, this new technology has the potential to create lucrative new revenue streams.
ATSC digital television - which was optimized for transmission to fixed receivers - will be the only high-power broadcast television service in the United States after February 2009 when high-power analog broadcasting ceases. Kenwood believes MPH represents a significant upgrade to ATSC, allowing excellent DTV reception performance in cars, even at highway speeds.
"At Kenwood, we have been watching the emerging market for mobile terrestrial DTV with great interest," said Shoichiro Eguchi, president, Kenwood USA Corporation. "With technologies like MPH paving the way, the in-car DTV market will be enormous. We are pleased to work with Harris, LG and Zenith on this breakthrough technology."
LG Electronics President and Chief Technology Officer Dr. Woo Paik said, "MPH field tests show this ATSC-compatible mobile DTV solution works well. The next phase is to measure consumer interest. That's where various manufacturers will play a key role, and Kenwood's contributions to this effort are noteworthy."
"Kenwood's technological prowess and market strength in mobile electronics lend further credibility to the MPH system," said Tim Thorsteinson, president, Harris Broadcast Communications. "We look forward to jointly demonstrating mobile DTV on Kenwood MPH" receivers."
Kenwood's MPH DTV development effort builds on the company's long record of innovation and its unsurpassed reach in the mobile electronics marketplace, both in the aftermarket and through more than 30 OEM relationships. In addition to its pioneering leadership role in successfully field-testing HD Radio" (terrestrial digital broadcast radio tests with Harris Corporation and National Public Radio) and developing the first commercially available HD Radio and multicast receivers, Kenwood's Digital Broadcast Group has supported development of other mobile video technologies in Europe and Asia.
ABOUT KENWOOD USA CORPORATION
Kenwood, founded in'46, has been a global leader in the business domains of sound and wireless communication. With 11 domestic and 25 overseas subsidiaries around the world, Kenwood is aiming to become a world-leading company in the field of Mobile & Home Multimedia Systems through efforts to expand and combine its core businesses of the car electronics, home electronics and communications equipment under the new corporate vision, "Reaching out to discover, inspire and enhance the enjoyment of life." Kenwood USA Corporation, based in Long Beach, Calif., is the largest subsidiary of Kenwood Corporation (Japan).
ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in mobile communications, consumer electronics and home appliances, employing more than 82,000 people working in over 110 operations, including 81 subsidiaries around the world. LG Electronics USA, based in Englewood Cliffs, N.J., is LG's North American subsidiary. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG's "Life's Good" marketing theme. LG's U.S. R&D subsidiary, Zenith, based in Lincolnshire, Ill., is a long-time leader in consumer electronics technologies and a pioneer in digital HDTV. Zenith merged with LG Electronics in'99. For additional information, please visit www.LGusa.com.
ABOUT HARRIS CORPORATION
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of over $4 billion and 16,000 employees - including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications" products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
LG Electronics USA, Inc.: John I. Taylor, email@example.com (847) 941-8181
Harris Broadcast Communications: Dave Glidden, firstname.lastname@example.org (513) 459-3639
Kenwood USA Corporation: Doug Walmisley, email@example.com (714) 434-0556
All trademarks are held by their respective owners.