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Press Release

08/11/2005

LG ELECTRONICS CHARTS COURSE FOR HOLIDAY SALES; NEW MOBILE PHONES SET SAIL DURNING SUMMER LINE SHOW

LG Mobile Phones Introduces New Handsets, Including EVDO Technology, Megapixel Integrated Cameras, Bluetooth Capabilities and Music and Multimedia Innovations

LG Mobile Phones Introduces New Handsets, Including EVDO Technology, Megapixel Integrated Cameras, Bluetooth Capabilities and Music and Multimedia Innovations

NEW YORK, Aug. 2, 2005 --- LG Electronics has set sail for holiday sales, highlighting 10 new mobile phones including the latest handset technologies and LG's first mobile accessories during LG's summer line tour an exclusive gala-by-the-sea event, aboard the Lady Windridge private yacht. At this pre-holiday season preview, the company also showcased its broad product portfolio, including its digital displays, digital audio/video products and home appliances.

LG's newest phones launching in the second half of 2005, just in time for the holiday season are expected to continue LG's momentum in the exploding wireless category. After capturing the largest share of the U.S. CDMA mobile handset market in 2004, LG once again won the largest share in the first quarter of 2005 with 30.8 percent of total CDMA sales. In the first quarter, LG sold more than 11 million handsets worldwide, establishing itself globally as the fourth-ranked handset maker, all according to recent data from market research firm IDC.

"LG's combination of innovative marketing, dynamic design and user-friendly advanced technology has propelled our recent significant growth, both domestically and internationally," said Juno Cho, president, LG MobileComm USA.
"The new handsets launching at this show reflect new steps forward in LG's extremely successful integration of design and functionality, and we're looking forward to introducing consumers to these phones in time for the holidays."

In addition to consistently strong sales numbers, LG is launching its newest marketing and advertising campaigns to educate consumers about the many ways LG mobile phones can fit into their 'everyday' lives. The campaign, 'six degrees,' which also will provide cross-promotional opportunities with LG's wireless carrier and retail partners,
illustrates the many ways in which LG mobile phones ensure that consumers are constantly connected with their world.

"Increasingly, mobile phones are an indispensable part of our lives, representing much more than just a means of voice communication," said Jon Maron, director of marketing for LGE MobileComm USA. "The LG phones debuting at our corporate summer line show represent hubs of communication, entertainment and information, and the new advertising and marketing campaign seeks to convey this incredible convergence to consumers."

LG's 10 new handsets and mobile accessories highlight all the latest technologies, including multimedia entertainment capabilities; EVDO and EDGE network compatibility, Bluetooth, integrated 1.3 megapixel cameras and slide design keypad handsets. Epitomizing the company's 2005 marketing theme, "LG: Life's Good," these and other cutting-edge products, including digital appliances and consumer electronics, were demonstrated tonight during LG's pre-holiday season preview.

The range of handsets on display reflects the full breadth of LG's product offerings and demonstrates the company's ongoing commitment to developing the most innovative mobile devices available, including the following:

PM-225 - Sleek design, integrated camera and a full list of advanced features make the PM225 the latest 'must-have' phone from Sprint PCS Vision and LG Mobile Phones. The PM225's sleek internal antenna enhances its compact shape, and the phone's lightweight design integrates advanced features, including a CMOS VGA camera, speakerphone and mobile web. Available now.

VX3300 - The light and sleek VX3300 is a phone that fits your style, featuring interchangeable colored faceplates, so your phone can match your mood. The entry-tier VX3300 from Verizon also features mobile email, enhanced messaging service, powerful speakerphone and a bright color screen. Available Q3, 2005.

C1500 - Experience an extra bit of color from incoming calls on the C1500. Besides a color filter external display with caller ID and rich 64-chord polyphonic sound, users can enjoy MP3 files as ringtones with the C1500. An easy-to-access speakerphone keeps calls sounding clear and IM capability lets users stay in touch, even if they need a quiet chat. Available Q3, 2005.

C2000 - The C2000 handset features an integrated VGA camera phone for rich 640x480 snapshots, along with the convenience of voice-activated dialing, the quality of 64-chord polyphonic ringtones and the option of using MP3 files as ringers. The C2000 has a speakerphone for hands-free conversation and IM capability for 'Hands-On' chats with your friends and family. Available Q3, 2005.

LG7200 - The new LG7200 handset features the convenience of simple, two-way Push-to-Talk capability in one of LG's sleek new sliding form factor handsets. A color screen, speakerphone and enhanced messaging services rounds out a comprehensive package of the practical features that users demand for their mobile lifestyles. Available Q3, 2005.

LG9200 - The LG9200's multimedia messaging services and IM and email capabilities are enhanced by the integrated QWERTY keypad for easy typing. With the LG9200's integrated camera and sleek form factor, users will enjoy their mobile phone experience like never before. Available Q3, 2005.

LG500 - The world-capable LG500 handset operates on the high-speed advanced EDGE network, allowing users to access express Internet services at the touch of a button. With a built-in camera, external memory port for data storage and multimedia messaging services, the sleek, black LG500 is all you need to get you around the world and back again. Available Q3, 2005.

LG9800 - With EVDO capability and a slide-out QWERTY keypad, the LG9800 combines all of LG's latest advances and most-wanted features in a slim, lightweight handset. Video on Demand and Music on Demand are complemented by the LG9800's stereo sound, and the 1.3 megapixel camera ensures brilliant photos every time. Available Q4, 2005.

LG320 - The cutting edge LG320 'Jasmine' handset redefines mobile phones with tri-mode capabilities, video and audio on demand and Bluetooth wireless connectivity. 1.3 megapixel integrated camera, video and music players and an external memory port make this handset years ahead of its time, and a sleek, sliding form factor provides the style to match the advanced features. Available Q4, 2005.

VX8100 - The next-generation VX8100 incorporates all the breakthrough technologies of the VX8000, including high-speed EVDO, 1.3 megapixel camera and video and music on demand, but goes even further with integrated Bluetooth capability for wireless connectivity and a Mini-SD slot for external memory. MP3 audio player, dual speakers for stereo sound and a 3D graphics engine make this the must-have handset for 2005. Available now.

ABOUT LG ELECTRONICS U.S.A.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc. LGEUS key product areas  consumer electronics, home appliances, information technology products and mobile phones  are designed to deliver on the promise of its "LG: Life's Good" 2005 marketing theme. For more information, please visit www.lgusa.com.

ABOUT LG ELECTRONICS, INC.
LG Electronics, Inc. (Korea Stock Exchange: 06657.KS) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 76 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Mobile Communications, and Digital Appliance, Digital Display, and Digital Media. The LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including Plasma TVs, LCD TVs and Monitors, and HDTV (high-definition televisions). For more information please visit www.lg.com.

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