Press Release

06/03/2008

LG ELECTRONICS INTRODUCES VERSATILE OPTICAL DISC DRIVES WITH ULTRA-FAST RECORDING SPEEDS

Now Available Through U.S. Retailers,

Now Available Through U.S. Retailers,
Drives with Flexible Storage Options Ideal for Home and Office
ENGLEWOOD CLIFFS, N.J., June 3, 2008 - LG Electronics today launched its new line of optical disc drives, which feature one of the fastest Blu-ray reading and writing speed of 6x. The latest models - BE06, GBC-H20L and GBW-H20L - are available now through national retail stores as well as other leading online electronics retailers.
Unique to LG, the line offers SecurDisc" capabilities, which provide data protection and content access control on all current optical formats, and LightScribe" technology, which enables consumers to easily create direct-to-disc labels right from their drive.
"LG drives offer everyday users and professionals some of the fastest recording speeds in the industry," said Marc Sorkin, senior marketing manager, for LG Electronics IT and Home Entertainment products. "With cutting-edge technologies such as SecurDisc and LightScribe, which make data transfer easier and safer, these drives meet consumers' increasing demand for a compact storage option both in the office and at home."
Storage for the Home or Office
The next generation in optical storage products, models BE06, GBC-H20L and GBW-H20L provide back-up for a wide variety of files, photos, business documents, or video. Consumers will appreciate the 6x speed at which the drives write and read information, their compatibility with DVD and CDR CRDW, as well as their quick and easy data storage option.
Perfect for laptop users or those that have a multitude of PCs, LG's BE06 can be easily connected through the USB 2.0 connection and a DC power adapter. The BE06 has a manufacturer's suggested retail price of $379.95. Additional features include:
" Compatibility with all BD, DVD and CD formats
" 6x BD-R/2x BD-RE read compatible
" DVD+RW/-RW recording speed to 16x recording
The GBC-H20L and the GBW-H20L are designed to satisfy consumer needs for safe and fast data backup. Boasting one of the industry's fastest read and write speed at 16x, the GBW-H20L can also handle up to 50GB of data, equivalent to around 4-1/2 hours of high-definition video or 22 hours of standard definition video (on a dual layer 50GB BD-R/BD-RE recordable media). The GBC-H20L and the GBW-H20L carry manufacturer's suggested retail prices of $199.95 and $279.95 respectively. Additional features include:
" 6x BD-R/2x BD-RE read compatible
" 6x BD-R/2x BD-RE read and write compatible (GBW-H20L)
" 16x DVD+RW/-RW recording speed (GBW-H20L)
" Up to 40X CDRW recording speeds
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics and IT products, mobile phones and digital appliances under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
CONTACTS:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Clara Chang (201) 816-2011, clara.chang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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