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Press Release

01/04/2005

LG Electronics Plasma TV, Praised as 'the World's Best Plasma' in Sweden

Seoul, Korea Jan 4, 2005 -- LG Electronics' 42 inch premium PDP, RZ-42PY10 was chosen as the world best plasma TV in terms of quality and high-end technology by `Big Screen', a prominent test organization in Sweden.

Seoul, Korea Jan 4, 2005 -- LG Electronics' 42 inch premium PDP, RZ-42PY10 was chosen as the world best plasma TV in terms of quality and high-end technology by `Big Screen', a prominent test organization in Sweden.

`Big Screen' described this 42 inch plasma as a 'perfect treasure' and recommended it without hesitation to people who are looking to buy a plasma with tremendous picture quality for DVD and digital TV.

Christer Bengtsson, the tester for `Big Screen', said that he tested the RZ-42PY10 with HD TV material and that the picture was so good that he could not even describe it in words. Also he added if one connects his new PC with the RZ-42PY10, they will reach image heaven.

In addition to the picture quality, the RZ-42PY10 was highly valued for its elegant design. It was said that this plasma is a really nice looking piece of furniture and, without doubt, will look great in all homes that wishes for a big TV on the wall.

Furthermore, when it comes to the contrast ratings, something the industry has started to use as a weapon in marketing, the contrast of RZ-42PY10 screen is leading the market and produces a picture so dynamic that it almost make viewers fall over.

Also mentioned was its easy and simple use, burn-in washing function, picture in picture, and rich sound. 'Big Screen' made a conclusion that if someone is thinking about buying plasma, it can without hesitation recommend LGE's RZ-42PY10 which presents such an incredibly good picture quality at a reasonable price.

On the other hand, in the Northern European market, LG Electronics is predicted to boast the largest market share in sales of PDP TVs for 2004. LG was in second place (17% M/S) after Phillips (21%) during the third quarter of 2004. However, with strong sales of premium products such as XGA-grade PDP TVs and projection TVs, LG predicts to post record sales of 7,000 sets of XGA-grade PDP TVs during the fourth quarter and forecasts that it is going to take top spot in overall sales for 2004. This was made possible by LG Electronics concentrating its business capability on PDP TVs and applying core competitiveness in its digital TV-related categories such core chipsets, display parts and software.

Bum-Ki Lee, president of LGESW (LG Electronics Nordic AB), unveiled the company's strategy for Premium PDPs as follows:

"Through the occasion of attracting the attention of technology leaders on our premium PDP, RZ-42PY10, LG Electronics is going to position itself as one of the top premium brands among consumers in Northern Europe. Furthermore, strong sales of premium products will lead to margin improvement year on year in all of LGE's businesses."

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