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Press Release

07/23/2004

LG ELECTRONICS STAGES ENTRY INTO HEALTHCARE MARKET

ORLANDO, July 26, 2004 -- LG Electronics, known worldwide for its cutting-edge digital technologies, today introduced its high-end liquid crystal display (LCD) products to the healthcare industry at the American Society for Healthcare Engineering's 2004 Annual Conference and Technical Exhibition (ASHE).

ORLANDO, July 26, 2004 -- LG Electronics, known worldwide for its cutting-edge digital technologies, today introduced its high-end liquid crystal display (LCD) products to the healthcare industry at the American Society for Healthcare Engineering's 2004 Annual Conference and Technical Exhibition (ASHE).

The new products signify LG Electronics entry into the healthcare sector and its commitment as a provider of premium digital display solutions. LGs LCD TVs -- including 42- and 30-inch integrated high-definition models, and 26- and 20-inch enhanced-definition models -- are being demonstrated in Booth 527. LGs Zenith subsidiary also continues its tradition as a trusted healthcare brand, exhibiting a 10-inch LCD monitor developed specifically for healthcare applications. Under its LG and Zenith brands, LG Electronics offers healthcare providers a broad array of LCD options to provide patients, doctors, staff and visitors with the optimum viewing experience.

The Benefits of LCD technology
Space-saving industrial design. When mounted on the footwall of a patient room, a 20-inch LCD TV saves more than 18 inches of space over a traditional CRT (cathode ray tube) TV. Specifying LCD TVs into a new facilitys design -- or the renovation of an existing property -- can allow an extra treatment or patient room to be incorporated into the same amount of space. In this respect, LCD technology can pay for itself.

Safety. LGs flat, thin design for LCD TVs virtually eliminates clearance issues. For example, taller staff members responding to a patient code alert at night can injure themselves by bumping their heads on traditional, ceiling-mounted CRT TVs. Ambulatory patients also are more likely to catch a mobile intravenous stand on the edge of a ceiling-mounted CRT TV. These concerns are not an issue with LCD TV installations.

LCD technology is low voltage, virtually eliminating the potential of static shock and static discharge. For this reason, especially in an environment where oxygen is being administered, installing a Zenith bedside arm-mounted 10-inch personal LCD TV (Model L10V34S/B) offers huge safety benefits. In addition, LCD technology doesnt emit, and is not affected by, RF or electromagnetic influences that are common to hospital environments.

Digital technology benefits. With the proliferation of interactive services and Internet access in healthcare facilities, patients require a display that will offer crisp, clear images and ease of use. Interacting with Web-based information on a typical analog CRT TV can be awkward and confusing. Again, because of an LCDs thin design, patient rooms can now accommodate much larger screens, allowing for enhanced comprehension of patient education and greater enjoyment of entertainment programming. LCD TVs also are capable of receiving simultaneous input, allowing patients and staff members to toggle between programming sources directly from the pillow speaker.

Durability. LCD TVs offer enhanced durability over traditional CRT TVs for a variety of reasons, primarily an LCDs projected half-life of 60,000 hours, vs. 35,000 hours for CRT displays. Also, in common areas where information is often displayed on CRT TVs, information that remains constant on the screen will eventually burn into the CRT, a condition that is permanent and irreversible. Since LCD technology isnt phosphor-based, LCD TVs never have burn-in issues.

LCD TVs for the Healthcare Elite
The flagship of the LG healthcare LCD line, Model DU-42LZ30, is a 42-inch widescreen integrated LCD HDTV that is perfect for areas where a large-screen TV is critical, including meeting rooms, doctor's offices, waiting rooms, solariums, cafeterias and other public areas. It incorporates LGs fifth-generation ATSC VSB/QAM tuner, for receiving terrestrial digital HDTV and unscrambled digital cable broadcasts, and an NTSC tuner for conventional analog TV broadcasts. LGs exclusive XD Engine assures improved picture performance, which complements the units dramatic cabinet styling, built-in speakers and stand. Built around LGs Super IPS technology, this model offers distortion-free viewing from virtually any angle. Performance features include 1280 x 768 (WXGA) resolution, 500 cd/m2 brightness, a 500:1 contrast ratio, PIP/POP/Twin Picture and multiple jacks including RS-232C. The DU-42LZ30 is available now.

Also featuring the LG-developed XD Engine, built-in ATSC tuner and 1280 x 768 resolution is Model DU-30LZ30, a 30-inch widescreen LCD HDTV that features a 400:1 contrast ratio, 450 cd/m2 brightness, DVI w/HDCP, S-Video and RS-232C capability. Model DU-30LZ30 also is available now.

LG Model RU-26LZ50C is a 26-inch widescreen enhanced-definition LCD TV that features a built-in NTSC tuner, 1280 x 768 (WXGA) resolution, a peak brightness of 450 cd/m2, contrast ratio of 400:1, a digital comb filter, and Super IPS technology. Model RU-26LZ50C will be available in 2005.

LGs 20.1-inch enhanced-definition LCD monitor (Model RU-20LA61) features a built-in NTSC tuner, 640 x 480 resolution, 400:1 contrast ratio, a peak brightness of 450 cd/m2, Super IPS technology, Faroudja DCDi processing, and built-in speakers. The RU-20LA61 is available now.

All four LG models being displayed at ASHE are equipped with LGs Super IPS (Super In-Plane Switching) technology, which delivers unprecedented horizontal and vertical viewing angles of 176 degrees  virtually equaling CRTs, and ensuring better, clearer pictures from off-center seating positions than previously possible. Super IPS uses a switching mode that treats light passing through the display at an angle virtually the same as light passing straight through the display. As a result, monitors render brightness, contrast and color much more evenly, regardless of where patients or their guests are located. LCD displays employing Super IPS provide the widest viewing angle, the best overall color performance, and response times among the fastest in the industry.

LGs Zenith-brand Models L10V34S and L10V34H are 10.4-inch enhanced-definition LCD monitors that feature a scratch- and chemical-resistant screen, VESA mounting interface, built-in NTSC tuner, 800 x 600 (SVGA) resolution, built-in stereo speakers, a wide 120-degree viewing angle, and electrically isolated earphone output. A built-in card slot allows for Multiple Protocol Interface circuitry (to provide for easy external connection of video information services and access to on-screen display information), RS-232 control and future upgrades. Sealed soft-touch front-panel controls complement an attractive silver or beige cabinet design. Models L10V34S and L10V34H are available now.

About LG Electronics U.S.A., Inc.
LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a global leader in consumer electronics, information technology and communications products. LGEUS is comprised of four business units: Digital Display & Media, Digital Appliance, Information Technology and Mobile Phones. In providing cutting-edge, performance-driven products for the largest digital market in the world, LGEUSs goal is to enable the intelligent networking of digital products that will make consumers lives better than ever and deliver on its marketing promise of LG: Lifes Good. Zenith was merged into LG Electronics in'99. For more information on LG and Zenith healthcare products, please visit www.lgcommercial.com.

CONTACT: John I. Taylor (847) 941-8181, john.taylor@lge.com

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