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Press Release



New Higher Speed Drive Reads and Writes all CD & DVD Formats

New Higher Speed Drive Reads and Writes all CD & DVD Formats

Englewood Cliffs, NJ, June 8, 2004 --- LG Electronics, the largest optical storage manufacturer in the world and leading supplier of drives in the US, announced it has released the latest from its pioneering Super-Multi line of drives, the new 12x GSA-4120B. From the makers of the very first multi-format reader/writer comes a new drive that empowers users with the ability to read and write in all three DVD formats, DVD-R, DVD+R and the rare DVD-RAM, at speeds 50% faster than before. Equipped with the latest double layer writing technology, the GSA-4120B pushes the limits of data storage offering users an impressive 8.5GB capacity.

"We shook up the marketplace when we introduced the first optical storage drive that could both read and write in every DVD format, and we are continuing to push the technological limits of optical storage," said Morris Lee, Senior Vice President of LG Electronics. "The new Super-Multi 12x drive eliminates consumers' concerns when dealing with DVD media - - whatever media they choose will work with our drive. And don't think we are stopping at just 12x - - the media just hasn't caught up to us yet."

With LG's third offering from the Super-Multi family, the GSA-4120B ensures that all consumer data storages need are met. The new 12x Super-Multi is perfect for anyone with advanced storage needs, whether to back-up MP3s, videos, digital pictures or any large files. Without the limitations of offering only one or two of the three available DVD formats, the Super-Multi removes any worry that consumers will select a media that will make their data obsolete over time, while eliminating the hassle often found in having to select the proper DVD media for a less versatile drive.

With a suggested retail price of $199.95, the 12x GSA-4120B comes with a one-year "Peace of Mind" warranty and cross-ship two-day advance replacement service is also available. LG drives are consistently recognized for their superior performance and value and exceed all ISO 9000 standards. The GSA-4120B is also available in a white box version for system integrators. To find the LG retailer nearest you, visit and select "Computer Products."

About LG Electronics
Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit