Press Release

03/16/2005

LG ELECTRONICS UNVEILS 8 MILLISECOND LCD THATS TURNING MORE THAN JUST HEADS

Ultra Slim Series Combines Cutting Edge Technology and Distinctive Design

 

Ultra Slim Series Combines Cutting Edge Technology and Distinctive Design



Englewood Cliffs, NJ, March, 2005 --- LG Electronics, a global pioneer in high performance LCD technology, today unveiled the latest addition to its Ultra Slim line of LCDs, with units boasting a lightning-fast 8ms response-time. Available in both 17"and'" LCDs, these unique eye-catching monitors fold, bend backwards, rotate and have double-hinged arms that adjust to any viewing angle.

Powered by LG's exclusive f-ENGINE™ technology, the displays carry a native resolution of 1280 x 1024 (SXGA) and a contrast ratio of 500:1 making the performance of these LCDs as impressive as their design.

 "We received incredible feedback from the initial launch of our Ultra Slim Series and the addition of an 8 millisecond unit only makes our product line that much stronger," said Morris Lee, Senior Vice President, LG IT Brand Division. "LG's goal is to stay at the forefront of LCD technology and offering an 8 millisecond response-time unit reinforces our position as an industry leader."

The unique construction of the Ultra Slim models allow the LCDs to fold to only 66 millimeters in height, and in combination with LG's AutoPivot technology, the screen can rotate 90 degrees automatically transforming a landscape document into a portrait. Another distinguishing feature of an Ultra Slim LCD is the double-hinged arm enabling the LCD to bend backwards allowing the image to be viewed by somebody sitting on the opposite side of the LCD.

"The Ultra Slim series represents a big advancement in the design and physical appearance of our LCDs moving forward," said Chris Neff, Director of Marketing, LG Electronics IT Brand Division. "We are always trying to differentiate ourselves from the crowd and the Ultra Slim series certainly does that with its great design, cutting-edge technology and blazing fast response-time."

Both the 17" and'" versions come with analog and DVI inputs along with a viewing angle of 160/160*. With a bezel measuring only 22 millimeters the LG Ultra Slim series can gracefully adapt to a multitude of situations, work spaces or computing needs. Each monitor also features touch-sensitive buttons and an advanced software package that allows even the most savvy users to fine tune their LCDs to their personal preferences.

As with all LG LCD panels, the entire Ultra Slim series exceeds ISO 9000 standards and comes with an industry-leading three-year, QuickSwap Replacement warranty. The manufacturer's suggested retail price of the 17" (Flatron L1780Q) and the'" (Flatron L1980Q) are $695 and $795 respectively. Consumers can find the nearest LG retailer by visiting www.lgusa.com and selecting "Computer Products."

About f-ENGINE

An exclusive technology developed by LG Electronics, f-ENGINE is the first picture-enhancing chip with the ability to actually enhance brightness and color independently of each other, resulting in the most true to life images available in LCDs today.

f-ENGINE is an integrated digital high-quality picture system fueled by LG Electronics' Digital Adaptive Fine Image (DAFI) technology, that separates the relationship between brightness and color so that each can be adjusted without negatively affecting the other. For the first time in the industry, LG Electronics is making it possible to improve the color or brightness of an image without experiencing any degradation in either, for genuine viewing pleasure.

About LG Electronics
Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit www.lgusa.com

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