LG Electronics USA Inc. has named James Fishler to the newly created position of Senior Vice President, Marketing & Go-to-Market Operations, expanding his role beyond leading Marketplace Operations, In-Store Merchandising and Sales Operations.
LG ELECTRONICS USA NAMES FISHLER SENIOR VP, MARKETING & GO-TO-MARKET OPERATIONS
ENGLEWOOD CLIFFS, N. J., Nov. 14, 2011 – LG Electronics USA Inc. has named James Fishler to the newly created position of Senior Vice President, Marketing & Go-to-Market Operations, expanding his role beyond leading Marketplace Operations, In-Store Merchandising and Sales Operations.
This new position also encompasses brand marketing for Home Appliances, Home Electronics and Mobile Phone products in the United States. He assumes the marketing, advertising, public relations and consumer promotions responsibilities from Peter Reiner, who is leaving the company for an opportunity outside of the industry.
“James is a valued leader who has partnered closely with marketing and our retail partners in his current role to advance LG’s performance,” said Wayne Park, President and CEO, LG Electronics USA. “I’m confident that his extensive sales and operations background will be a great asset to our talented marketing team as they continue to strengthen the LG brand in U.S. marketplace.”
Fishler said, “LG is committed to putting the consumer first, and our consolidated organization will help assure consumers have a consistent experience wherever and whenever they interact with our brand and our products. Whether a consumer is visiting our website, a retailer’s store or seeing a TV commercial, we will strive to deliver an unparalleled experience across all touch points and channels,” Fishler said.
Fishler has been Senior Vice President of Go-to-Market Operations for LG Electronics USA since May 2010, responsible for key sales support activities. He joined LG in June 2009 as Vice President of Sales, responsible for electronics strategic account development. Fishler built his career starting with Sony Electronics in 1997 in a variety of roles and locations across the United States, his last post being vice president, strategic sales planning in 2009.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life's Good” marketing theme. For more information, please visit www.lg.com.
John I. Taylor,