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Press Release

07/13/2004

LG MOBILE PHONES AND AT&T WIRELESS OFFER PHONES TO MATCH YOUR LIFESTYLE WITH THE LAUNCH OF TWO SLEEK NEW GSM HANDSETS

LG Continues its Rapid Growth in the GSM Space with Two New Color-Screen Handsets for AT&T Wireless

LG Continues its Rapid Growth in the GSM Space with Two New Color-Screen Handsets for AT&T Wireless

SAN DIEGO and REDMOND, WA, July 13, 2004  Today, LG Mobile Phones and AT&T Wireless (NYSE: AWE) introduced two new handsets, the L1150 and the G4015, continuing the new carrier relationship kicked off by the G4011 and further expanding LGs presence in the GSM marketplace. These two handsets from LG offer AT&T Wireless customers a range of features and price options without sacrificing style or those little cell phone extras that impress your friends. Color screens, instant messaging, polyphonic sound with downloadable ringers  both handsets have them all, with other advanced features that make the L1150 and G4015 attractive options for AT&T Wireless customers.

The G4015 is currently available through all AT&T Wireless outlets and is also featured as a pre-paid phone with the companys GoPhone service. The L1150 is expected to available in early August.

We recognize that the mobile phone needs of our customers are as diverse as the customers themselves, said Ketan Kamdar, vice president-device development at AT&T Wireless. These new LG Mobile Phones provide our customers with a range of feature choices that offer great benefits at every price point.

Snap it, show it, and share it with the new L1150 camera phone from LG Mobile Phones and AT&T Wireless. The L1150 is one of LGs first GSM camera phones for the United States, and they are debuting in style with this sleek and powerful handset. Never miss a photo opportunity again with the L1150s integrated VGA camera, featuring the latest in features like digital zoom, white balance adjustment, color effects adjustments and multi-shot capability, which allow users to take up to nine shots in a row, making their very own action sequence. Advanced messaging features allow users to share their photos with friends and family, personalizing each photo mailed with text, voice or sound messages.

The L1150 also includes the following features:

- Tri-Band: (850/1800/1900 MHz)
- Dimensions: 3.39" (H) x 1.73" (W) x 1.02" (D)
- Weight: 3.35 oz.
- Standard Lithium Ion Battery (820 mAh)
- Handy 5-Way Navigation Key with One-Button mMode Access
- Talk Time*: Up to 6.9 Hours (3.6 hours typical)
- Standby Time*: Up to 234 Hours
- Integrated VGA Digital Camera
- 330,000 Pixel Images
- Digital Zoom
- White Balance, Color Effects, Resolution, and Brightness Adjustments
- Customizable Shutter Sound
- Multi-shot Adjustment - up to 9 shots in a row
- Dual LCD Display:
Internal: 65K Color TFT, 128 x 160 Pixels, 8 lines of text
External: Mono, 96 x 64 Pixels, 1 line of text
- Photo Caller ID display
- Built-In Web Browser
- Java Support for Application and Game Downloads
- Take, Send, and Receive Picture Messages with Sound
- Send and Receive Text and Instant Messages
- Voice-Activated Dialing
- Personal Organizer with Calendar and Phone Book
- Phone Book for 255 Contacts, each with multiple entries
- Speed Dial (9 entries)
- Alarm Clock, Voice Memo, Memo, Calculator
- Integrated Headset Jack
- T9 Text Input
- Download Graphics and Polyphonic Ring Tones
- Customize with 5 Wallpaper Choices or Download Up to 10 More
- Customize with 10 Ring Tones

*Battery talk and standby times are estimates only.
AT&T Wireless service required.

In addition to the new L1150 camera phone, LG and AT&T Wireless are also debuting the G4015 handset, which packs all the style and capabilities of a more expensive mobile phone into a slim, economical package. Sleek and unique, the G4015 phone from LG offers the perfect combination of style and innovation at a price guaranteed to appeal to every customer. The dual band G4015 handset offers so much for so little, with a 65K color screen, multimedia messaging, as well as text and instant messaging, 40 polyphonic sound and one-touch mMode Internet access, all in a slim, sleek handset that weighs in at less than three ounces.

The G4015 also includes the following features:

- Dual Band (850/1900 MHz)
- Dimensions: 3.19" (H) x 1.69" (W) x 0.82" (D)
- Weight: 2.84 oz.
- Standard Lithium Ion Battery (760 mAh)
- Talk Time*: Up to 9 Hours (4 hours typical)
- Standby Time*: Up to 280 Hours
- 5-Way Navigation Key with One-Button mMode Access
- LCD Display: 65K Color STN, 128 x 128 Pixels, 6 lines of text
- Built-In Web Browser
- Java Support for Application and Game Downloads
- Send and Receive Text and Instant Messages
- Send and Receive Multimedia Messages with Graphics, Pictures, and Sound
- Personal Organizer with Calendar and Phone Book
- Phone Book for 255 Contacts, each with Multiple Entries
- Speed Dialing for 9 Numbers
- Alarm Clock, Voice Memo, Notepad, Calculator, World Clock, and Unit Converter
- Integrated Headset Jack
- T9 Text Input
- Download Graphics and Polyphonic Ring Tones
- Customize with 5 Wallpaper Choices or Download Up to 10 More
- Customize with 10 Ring Tones

*Battery talk and standby times are estimates only.
AT&T Wireless service required.

LG is pleased to take another step forward in our relationship with AT&T Wireless with the release of the new L1150 and G4015, said Jon Maron, director of marketing for LG Mobile Phones. LG prides itself on designing and manufacturing a wide variety of CDMA and GSM mobile phones with diverse feature sets to offer customers a range of options, a mission that is embodied in these two new handsets.

Customers can purchase the G4015 for $49.99 (after rebates) when signing a two-year contract. The L1150 will be available for $119.99 (after rebates) when customers sign a two-year contract. The phones will be available at all AT&T Wireless outlets and online at www.attwireless.com.

About AT&T Wireless
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.692 million subscribers as of March 31, 2004, and revenues of more than $16.8 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally.

About LG Electronics
LG Electronics, Inc. (066570KS) was established in'58 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.

The LG Telecommunication Equipment & Handset Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting -edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / cdma2000) wireless systems.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lgusa.com

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