LG Mobile Phones Donates 40-foot Graffiti Wall to LA Boys & Girls Club from LG Action Sports Championships
Fifty Boys & Girls Club Members Accepted Donation Sunday from Title Sponsor LG Mobile PhonesFifty Boys & Girls Club Members Accepted Donation Sunday from Title Sponsor LG Mobile Phones
SAN DIEGO (November 24, 2003) -- As part of the LG Action Sports Championships (LG ASC), LG Mobile Phones has selected the Los Angeles Boys & Girls Club as the recipient of a one-of-a-kind Graffiti Wall designed on-site by some of LA's top artists. The first-ever LG ASC wrapped up yesterday at the Fairplex in Pomona, Calif., but one of its signature artistic projects will remain a legacy from the inaugural event in its new home -- the Los Angeles Boys & Girls Club.
The week-long LG ASC provided a unique fusion of action sports and entertainment aimed at recognizing some of the best talent in the world, ranging from BMX, motocross and skateboarding championships, to deejay, breakdancer and graffiti artist competitions. An urban playground called "The Yard" displayed a rich mix of urban culture and the very best in today's hip-hop culture. Artists from across L.A. tagged the graffiti wall as part of a special contest.
"By passing along this wall, a true highlight of the event, it allows us to leave a part of the first LG Action Sports Championship here in Los Angeles," said LG Mobile Phones spokesperson Melissa Elkins. "We were thrilled to bring in so many of the kids from the LA Boys & Girls Club to experience the action and excitement of the event for themselves."
LG Mobile Phones brought more than 50 Boys & Girls Club members to the event from downtown Los Angeles to meet the winning graffiti artists as well as some of the world's top action sports athletes. More details about the results of the LG Action Sports Championships are available at www.LGactionsports.com.
About LG Mobile Phones
LG Mobile Phones' expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly' percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.
Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.
With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at http://www.lgmobilephones.com.
About Los Angeles Boys & Girls Club
The Los Angeles Boys & Girls Club started in the community of Lincoln Heights on North Broadway in'44 and moved to its present location on Pasadena Avenue in'50. The mission of the Los Angeles Boys & Girls Club is to inspire and empower young people in the Northeast area of Los Angeles to realize their full potential as productive, responsible and caring citizens through affordable, quality recreational, social, cultural and educational activities.
About LG Action Sports Championships
The LG Action Sports Championships was developed to serve as the season-ending championships for skateboarding, freestyle BMX, freestyle motocross and inline skating, the world's four largest summer action sports. The inaugural event will take place from November 15-23, 2003 in Los Angeles. Nearly 200 of the top skateboarders, inline skaters, freestyle motocross and BMX riders from all over the world will compete for the title of World Champion in each of their respective sports. More than $600,000 in prize money will be offered, making the LG Action Sports Championship the largest per-sport purse in action sports history.