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Press Release

02/06/2004

LG Mobile Phones Kicks off The Action Sports Championships with Skateboarding World Record Contest

Fifteen Lucky Amateurs Will Compete Against Pro Street Skaters for New World Record

Fifteen Lucky Amateurs Will Compete Against Pro Street Skaters for New World Record

SAN DIEGO - October 14, 2003 - LG Mobile Phones, a world leader in the development and manufacturing of cutting-edge personal communication devices, today announced it will hold a skateboarding world record contest to establish the skater who can perform the World's Longest Ollie. The event, which is open to the public, will be held on October 30, 2003 at Universal CityWalk? 11 a.m. PST. The contest will pit some of the nation's best street skaters and lucky amateurs against each other in the quest to set a new world record and win a $5,000 prize.

Skateboarders who think they have what it takes to beat out their favorite street skaters and perform a world record setting ollie can register for a chance to compete at http://www.lgactionsports.com/longest_ollie/. Ten entrants will be randomly selected from the website for the world record contest.

"The world record contest is designed to set a new world skateboarding record and to give some passionate amateurs a chance to interact with their favorite pros," said Jeff Hwang, vice president of marketing for LG Mobile Phones. "Overall, we just want people to have fun and really enjoy the excitement that action sports has to offer."

Skaters who can pull off a sick trick can also win a chance to compete for the record at a special open call on Sunday, October 26, 2003 from noon to 3 p.m. Neil Hendrix and Mike Crum, two professional vert skaters, will be on hand at the Venice Pavilion to scout for the five skaters with coolest tricks. Those lucky skaters will earn a spot to compete in the world record contest.

In addition to the world record contest, the event will also feature demonstrations and autograph signings by top vert skaters Mike Crum, Sandro Dias, Neal Hendrix and Mathias Ringstrom.

"I am seriously stoked about this contest, said Neil Hendrix, professional vert skater and half-pipe demonstrator at the contest. "It's a chance for everyone to have fun, show off and set a world record."

The world record event was created to launch the countdown to the LG Action Sports Championships - slated for Nov. 15-23, 2003 - at the Fairplex located 20 miles from downtown Los Angeles in Pomona, CA. During the championships, talented action sports pros and amateurs will compete in the season-ending finals for skateboarding, freestyle BMX, freestyle motocross and inline skating titles.

About LG Mobile Phones
LG Mobile Phones' expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG has claimed nearly' percent of the CDMA market share in the U.S. for 2002, ranking LG as the third-largest manufacturer, according to analysts at Strategy Analytics. LG has plans to increase its market penetration even further with an aggressive brand campaign and a competitive line of next generation high-speed voice and data mobile phones.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of approximately $16 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at http://www.LGmobilephones.com.

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