Press Release

03/22/2004

LG MOBILE PHONES NAMED TOP PROVIDER OF CDMA HANDSETS WORLDWIDE IN 2003 AND CONTINUES TO GROW IN THE GSM MARKET

LG Dominates CDMA Sales and Takes GSM Market by Storm with Consistently Innovative and Stylish Handsets

LG Dominates CDMA Sales and Takes GSM Market by Storm with Consistently Innovative and Stylish Handsets

ATLANTA -- Mar. 22, 2004 -- LG Mobile Phones, the mobile handset division of LG Electronics, took the top CDMA manufacturer spot in the global and U.S. domestic mobile handset market in 2003. LG claimed 22 percent of the global CDMA market and 24 percent of the U.S. CDMA market, which ranks them above all other CDMA handset manufacturers, according to market research from Strategy Analytics.

In the US CDMA market, LG leapt from third in 2002 to first with 24 percent of sell in volume in 2003. Likewise, in the global CDMA market, LG placed third in 2002 and rose to first in 2003, with 22 percent. Likewise, LG's GSM global market share has steadily increased since 2001, and their recent success in the CDMA market has them poised for a major expansion into the U.S. GSM space.

This tremendous growth in the GSM market and stunning success in the CDMA space can be attributed to LG's commitment to enhancing the mobile phone experience for consumers by designing and manufacturing sleek, fashionable phones that incorporate all the latest technological developments, said Juno Cho, president of LG Mobile Phones. The best-selling 2003 handset roadmap has introduced a whole new group of consumers to the great features and functionality that have come to characterize LG handsets around the world.


Throughout 2003 LG enjoyed one successful handset launch after another, starting off the year with the popular VX4400 clamshell handset that TIME Magazine noted, raises the standards for these meat-and-potatoes phones. LG followed with the release of the best-selling camera phone, the VX6000, the first handset with integrated camera for Verizon Wireless that TIME once again characterized as ready for a leading role. LG also launched their first two GSM phones for the U.S. in 2003, with new carrier Cingular Wireless, and their third in early 2004 with another new carrier partner, AT&T Wireless.

LG Mobile Phones will announce their official 2004 roadmap at this years CTIA wireless show, a comprehensive line-up of handsets that includes the LG7000, their first video phone, their first GSM handset with integrated camera and the LG8000, a state-of-the-art EV-DO enabled handset.


About LG Mobile Phones

LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 24 percent of the CDMA market share in the U.S. for 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has recently brought their international success in the GSM market to the U.S., expanding their product lineup to include GSM handsets. LG has plans to increase its market penetration even further with a new branding campaign and an aggressive roadmap of handset launches throughout 2004.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of $29 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at www.lgmobilephones.com.

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