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Press Release

06/11/2008

LG MOBILE PHONES UNVEILS NEW BLUETOOTH PRODUCTS AT 2008 SIG HOLIDAY GIFT GUIDE EVENT

LG Debuts New Decoy Handset and Latest Bluetooth Accessory Line-Up

LG Debuts New Decoy Handset and Latest Bluetooth Accessory Line-Up


New York, NY, June 11, 2008 - LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) is showcasing the world's first mobile phone with a detachable Bluetooth� wireless headset, the LG Decoy, today at the 2008 SIG (Special Interest Group) Holiday Gift Guide Event at the Tavern on the Green in New York City from 9:00 am-11:30 am. The new mobile unit boasts a stylish design with a discreet built-in and detachable headset. Several new Bluetooth headsets will also be showcased at the event as well including the HFB 500, HBM 310 and HBS 250. Scheduled to hit the market this summer, LG's latest Bluetooth products will make it easier for on-the-go consumers to stay connected.
"SIG's Holiday Gift Guide event is the perfect occasion to launch our newest Bluetooth products," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "We are finding that consumers are welcoming hands-free devices at every turn of their lives. Adoption of these products ensures better traffic safety and it enables more efficient multi-tasking while staying on top of daily communication."
In addition to announcing new products such as the LG Decoy and new Bluetooth accessories, LG will also display several additional recently launched products at the SIG event.

Featured LG Handsets at SIG Include:
LG Decoy
The world's first mobile phone with a detachable Bluetooth� wireless headset! This sleek slider boasts a mirror-like finish and five-way directional "joystick" on the front, and a discreet, built-in headset on the back. In addition to enhanced Bluetooth capabilities, you'll also find some powerful entertainment features like a music player, 2.0 megapixel camera/camcorder and microSD™ memory port.
LG Rumor in Blue
Talk hands-free with the latest Bluetooth® technology or the full-duplex speakerphone. Communicate with buddies using Instant Messaging or Mobile Email. And, capture great close-ups using the camera, then send these photos to family and friends using Multimedia Messaging.
LG Vu
With the sleek and stunning LG Vu, you can see the world in a whole new light - check out crystal clear TV, Web, pictures, or videos on a large, intuitive touch screen. Get the utmost in mobile entertainment with a music player, 2.0 megapixel camera, video share and Bluetooth® capabilities. You can go anywhere or do anything with just a simple touch. The Vu is the perfect blend of design and technology that will give you an innovative perspective on life!
LG enV2
The best-selling messaging device with full keyboard is now the smallest and most stylish ever. The biggest benefit of enV2 is the much smaller and slimmer size than other QWERTY devices. This size makes the device easy-to-carry and looks sleek and fashionable. The enV2 delivers all of the advantages of the previous enV with even larger internal display, but the size is much smaller. Unlike other QWERTY devices, enV2 provides large-sized external keys, making dialing even easier.
LG FLARE
The sleek and slim LG FLARE is the perfect combination of class and convenience. Talk hands-free with Bluetooth® and use the voice-activated dialing feature without lifting a finger. Online access is also a snap, thanks to a dedicated Web key, and the unique disappearing LCD shows a real flare for style.
LG VOYAGER
If sublime style and excellent performance can provide the ultimate mobile experience, then LG Mobile Phones' VOYAGER makes that ultimate experience a reality. Besides being the first handset with an interactive touch screen and a full QWERTY keyboard, this one-of-a-kind mobile wonder also provides access to V CAST Mobile TV and provides full HTML Internet browsing. The VOYAGER's dual speakers for stereo sound make it the ultimate music player, and it is Bluetooth®-capable and includes a 2.0 megapixel camera and camcorder. There is nothing like the VOYAGER to provide the ultimate mobile experience.
LG Venus
The VENUS is the brightest star yet in the LG handset lineup because it combines the best of all mobile worlds. Available in black and pink, this sophisticated and stunning slider-style phone features dual screens with interactive touch navigation, a music player, a 2.0 megapixel camera/camcorder, and a microSD memory port for extra storage. Of course, it is Bluetooth-capable and V CAST-ready, providing stellar performance while on the go.
LX400
The LX400 features one-to-one, push-to-talk communication in less than a second with millions of other Nextel Direct Connect subscribers, available nationwide from coast-to-coast.

Featured LG Headsets at SIG Include:
Bluetooth Car-Kit Speakerphone: HFB-500
A hands-free device with speakerphone, this Bluetooth version 2.0 allows up to 16 hours of talk time, and up to 1,100 hours of standby time. Its ability to cancel out echoes and excess noise make for a more pleasant conversation regardless of where you're taking your call. The headpiece can be solar charged (24mAh/hour), with 30 minutes of talk time, for every 3 hours of sunlight. The HFB-500 also comes equipped with a multi connection for two phones to plug into.
Bluetooth Mono Headset: HBM-310
For those interested in a more modern and sleek design, the HBM-310 is the perfect headpiece for you. This stylish accessory permits up to six hours of talk time, and up to 150 hours of standby time. Its E-Clip movable ear-bud lets users adjust the piece for a more ergonomic and comfortable fit.
Bluetooth Stereo Headset: HBS-250
The HBS-250 sets itself apart from other Bluetooth accessories by not only providing ten hours of talk time, and 320 hours of standby time, but is also loaded with entertainment capabilities that include ten hours of music time. In addition to its echo cancellation and noise reduction features, this earpiece set also contains 3D audio solution for optimized sound quality and also has jog-wheel music controls (play, pause, stop, rewind and fast forward).
Bluetooth Mono Headset: HBM-760
The HBM 760 is small and compact, yet powerful and reliable. The device provides a wireless, hands-free experience for people on-the-go. Along with style and comfort, the HBM 760 includes voice dialing, call waiting, call reject and last number redial.
Bluetooth Stereo Speakers: MSB-100
This Bluetooth version 2.0 model offers 20 hours of talk time, and 15 hours of music time. Other features include easy paring, auto reconnect and speakerphone. Loaded with music controls such as play, stop, fast forward, and rewind, the MSB-100 truly is a great LG headset.


About LG Electronics U.S.A., Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lg.com.


About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

 

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