Press Release

02/08/2006

LG's Super-Slim 3G Music Phone Meets Roberto Cavalli

LG Electronics (LG), a pioneer in consumer electronics and telecommunications, launched the special edition of its best-selling 3G music phone, LG-U880, targeting the premium handset market.

LG Electronics (LG), a pioneer in consumer electronics and telecommunications, launched the special edition of its best-selling 3G music phone, LG-U880, targeting the premium handset market.

The LG-U880 is a super-slim 3G music phone which have already received excellent reviews from the global media. The handset was recognized as 'The Best in Test' by leading Swedish handset magazine 'Mobile'. And the South China Morning Post, a prestigious pan-Asian daily based in Hong Kong, introduced the LG U-880 as a visible improvement on 3G phones in terms of size. The model, which was released last November, is about to record LG's fourth million-seller hit and the newly-released Cavalli edition is expected to accelerate sales.

The LG-U880 Special Edition is exclusively designed by Roberto Cavalli, Italian-born world-class fashion designer and has been simultaneously launched in 7 countries including the UK, Italy, Austria, Hong Kong and Australia. Earlier in December, LG released a limited edition of its U8360 model designed by Cavalli, offering only 999 units in Italy at 999 euros, which proved to be a great success.

The LG-U880 is only 18.2mm thick and is equipped with sophisticated multimedia features to suit fashion-conscious trendsetters. With large memory capacity, users can store more than 20 MP3 songs. The model also supports a 1.3 mega-pixel camera, video telephony, T-Flash external memory and Bluetooth.

Mr. Mun-hwa Park, President & CEO of LG Electronics Mobile Communications Company said, "The launch of the LG-U880 special edition reflects our leading position in 3G not only with advanced technology but also with design. With the launch of such a premium model, our goal is to position LG Mobile as premium in the industry,"
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