MetroPCS Unveils the LG Esteem, the latest 4GLTE Android Smartphone for Entertainment-Minded Consumers
Feature-rich smartphone and 4GLTE services combine to deliver extreme value with no contract
DALLAS – (September 27, 2011) – MetroPCS Communications, Inc. (NYSE: PCS), and LG Mobile today introduced the latest addition to MetroPCS’ line-up of 4GLTE - enabled smartphones with the entertainment-packed LG EsteemTM. Available this week in stores and online, the chic new LG Esteem 4GLTE Android smartphone delivers an incredible entertainment experience for customers including music and multimedia applications like Rhapsody Unlimited Music and MetroSTUDIOTM. Powered by Android 2.3 (Gingerbread), LG Esteem features a sleek, modern design for style-conscious consumers looking for the latest smartphone technology.
“Our customers want more entertainment services and multimedia, and the LG Esteem delivers all of the multimedia they desire right at their fingertips with the easy access afforded by our 4GLTE network,” said Tom Keys, president and chief operating officer of MetroPCS. “By pairing a premium handset with the latest features and our unbeatable service offerings, we are providing our customers with a tremendous value. We’re the only no-annual contract, pay-in-advance carrier providing 4G LTE service today, and with our latest 4G LTE smartphone, consumers can take full advantage of our network and the exploding array of Android market applications available today.”
At about half the cost of other 4G smartphone service plans today, consumers can truly have it all with MetroPCS' $50 and $60 4GLTE plans, which include all applicable taxes and regulatory fees. For just $60, consumers can choose between unlimited music with Rhapsody or video entertainment with MetroSTUDIO – on top of unlimited Internet access, voice and texting services. With the vast music library provided by the new Rhapsody Unlimited Music service, music lovers can play, download and store or stream as many songs as they want, free from the per-track charges that come with most other music download services.
“LG Esteem is the ideal device for entertainment savvy consumers looking for on-the-go content and the latest Android technology,” said Tim O’Brien, vice president of marketing for LG Mobile. “Together with the MetroPCS 4GLTE network, LG Esteem provides users with a wide variety of features not previously accessible to no-annual-contract mobile consumers and delivers a truly enhanced user experience.”
Capturing and sharing personal multimedia has never been easier with a front-facing camera and 5MP rear camera with flash, 720p HD video recording, allowing users to watch videos and view images directly from the handset’s brilliant 4.3” WVGA screen or use the micro-HDMI port and DLNA streaming capability to transmit HD content directly to home entertainment units, as well as face-to-face video calling using the Esteem’s pre-loaded Google Talk Application. In addition, LG Esteem is equipped with a 1GHz processor, 8GB of internal memory and Dolby® Mobile Surround 7.1 and a Corning® Gorilla® Glass Screen Protector. Combined with MetroPCS’ 4GLTE service, LG Esteem provides an unparalleled Internet and entertainment consumer experience.
LG Esteem will be available for $249 plus tax, after mail-in rebate, through January 1, 2012. Plus, customers purchasing the LG Esteem will receive Rhapsody Unlimited Music FREE for 90 days through a limited time promotional offer when they activate the $50 4GLTE service plan. Consumers interested in purchasing the LG Esteem can visit their local store or go online to purchase the phone and sign up for service.
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About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA℠, MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of June 30, 2011, MetroPCS had approximately 9.1 million subscribers. For more information please visit www.metropcs.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.
Drew R. Crowell
GolinHarris for MetroPCS
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