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Press Release

03/22/2004

NEW PRESIDENT OF LG MOBILE PHONES JUNO CHO TO BE KEYNOTE SPEAKER AT CTIA WIRELESS 2004

Newly-Appointed President to Discuss LG's Recent Success, Plans for the Future and Mobile Phone Integration with LG Electronics's Products

Newly-Appointed President to Discuss LG's Recent Success, Plans for the Future and Mobile Phone Integration with LG Electronics's Products

ATLANTA, Mar. 22, 2004  LG Mobile Phones, a leading worldwide provider of communications equipment and solutions, will be in the spotlight at the CTIA Wireless 2004 show at the Georgia World Congress Center in Atlanta March 22-24, as the newly-appointed president of LG Mobile Phones in the U.S. Juno Cho will take the stage to deliver a keynote address at the wireless industry's annual trade gathering.

Cho will be the first speaker of the shows Day Two keynote session, taking place on Tuesday, March 23, from 9:00 a.m. to 10:30 a.m. Eastern Time. Cho's speech is scheduled to begin at 9:05 a.m. in the Thomas Murphy Ballroom at the Georgia World Congress Center.

In his keynote speech, Cho will discuss how mobile handsets are evolving beyond simple communication devices and assuming a prominent role within the new trend of digital convergence. With the ever-advancing technology and increasing multi-media capabilities of mobile handsets around the world, the mobile phone now has the potential to enrich lives as entertainment, a tool for communication and a means of digital personal expression. Cho will address how LG Mobile Phones is tapping the potential of mobile handset technology and tying those innovations together for a seamless convergence of wireless devices with home networking technologies.

Cho has recently taken the helm of LG Mobile Phones in the U.S. following a year in which LG�s share of the mobile handset market steadily increased, culminating in LG grabbing the top CDMA manufacturer spot for the year 2003 both domestically and globally, according to market research from Strategy Analytics. In the US CDMA market, LG leapt from third in 2002 to first with 24 percent of sell in volume in 2003. Likewise, in the global CDMA market, LG placed third in 2002 and rose to first in 2003, with 22 percent.

Building on this recent success in the CDMA market, LG is now poised for their next big step, a growing presence in the GSM space. LG has risen steadily in the ranks of the global GSM market since 2001, and plans to launch multiple new GSM models for the U.S. in 2004, including their first GSM handset with integrated camera. Following the successful launch of their first three GSM handsets in late 2003/early 2004 with new carrier partners Cingular Wireless and AT&T wireless, LG continues to parlay their success in the CDMA space into expanding U.S. and global GSM market share.

In his role as president, Cho oversees LG Mobile Phones North American development, manufacturing and marketing efforts, as well as strategic planning, carrier relationships and business development.


About LG Mobile Phones

LG Mobile Phones expertise in designing sleek, user-friendly phones has proven wildly successfully in the U.S. market, where the company's market share of all CDMA handsets has exponentially grown in just four years. LG recently claimed 24 percent of the CDMA market share in the U.S. for 2003, ranking LG as the largest manufacturer, according to analysts at Strategy Analytics. LG has recently brought their international success in the GSM market to the U.S., expanding their product lineup to include GSM handsets. LG has plans to increase its market penetration even further with a new branding campaign and an aggressive roadmap of handset launches throughout 2004.

Headquartered in San Diego, Calif., LG Mobile Phones is the North American wireless division of LGE USA, a business unit of LG Electronics of Seoul, Korea. Established in'58 as Korea's pioneer consumer electronics company, LG Electronics is a major global player in electronics, information and communications products. LGE was the first manufacturer to commercialize the CDMA digital mobile communication system with its support of the launch of the SK Telecom Network in Korea.

With annual sales of $29 billion, LGE operates research and development, manufacturing and sales and marketing facilities around the world and employs more than 55,000 individuals in 73 countries. More information can be found at www.lgmobilephones.com.

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