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Press Release

10/28/2009

Texting? You’re Probably Using an LG Mobile Phone

13 Million LG QWERTY Handsets Shipped in the United States in 2009 Popularity of LG enV Family Makes up 50% of Sales

SAN DIEGO, October 28, 2009 - LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones), a global leader and technology innovator in consumer electronics, announced today 13 million LG QWERTY handsets have been shipped since January 2009 in the United States, reflecting LG’s leadership in the messaging category.

LG had consumer trends in mind when anticipating the need for an easier and faster way to text message.  LG first entered the QWERTY market in 2005 with the introduction of the LG F9100, one of the first handsets in the US that incorporated a full keyboard that made it easier to utilize messaging features. As the texting phenomenon catapulted, so did LG’s QWERTY handset sales. Over the past three years LG has reported an astonishing 115% CAGR (Compound Annual Growth Rate) in the QWERTY category.

“In a recent study by LG it was found that teens in the US send 1.2 million text messages every day,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.  “Since the introduction of the QWERTY keyboard, LG has changed the way people communicate allowing for texting to be considered as valuable as talking, if not more.”

Another exciting finding was that the strong sales performance of LG QWERTY phones is largely due to the continued popularity of the LG enV family. Of the 13 million QWERTY handsets shipped, almost 50 percent were of the series. It was no surprise that the LG enV family garnered such large returns. As the handsets are perfect example of phones designed to meet consumer demands. Each new generation of the LG enV family was designed and improved based on customer feedback. The family, established in 2005, includes the LG V, LG enV, LG enV 2, LG enV 3 and LG enV Touch.

LG Mobile Phones has a broad range of QWERTY devices – working with nearly every major U.S. carrier – which offer a wide mix of features and form factors, appealing to the novice through the most advanced user. The most recent QWERTY LG devices include the LG Xenon, LG Rumor 2, LG enV 3, LG Lotus and the LG enV Touch.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
 
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

CONTACT:
LG Electronics Inc.
LG MobileComm U.S.A., Inc
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG-One
Jacqueline Johnson
(310) 248-6192
Jacqueline.Johnson @lg-one.com

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