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Press Release

06/17/2009

THE FASTEST, MOST ACCURATE TEXTER IS CROWNED AT THE LG U.S. NATIONAL TEXTING CHAMPIONSHIP

Kate Moore, From Des Moines, Iowa, Receives $50,000 and National Texting Champion Title Following Third Annual Texting Competition

SAN DIEGO, CALIF. June 17, 2009 - LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) hosted the third annual LG U.S. National Texting Championship, which concluded yesterday with 15-year-old Kate Moore from Des Moines, Iowa as the winner. Moore took home the title of the LG U.S. National Texting Champion, along with $50,000 in prize money, after beating out more than 250,000 participants nationally.

The winning phrase was “Zippity Dooo Dahh Zippity Ayy...My oh MY, what a wonderful day! Plenty of sunshine Comin’ my way…ZippittyDooDahZippityAay! WondeRful feeling, Wonderful day!” which Moore completed flawlessly in less than 60 seconds. The contestants used the new LG enV3 phone, the newest edition in the enV family, which features a full QWERTY keypad.

“When I heard the final phrase, I got so nervous and thought how can I finish that!” said winner Moore, “But apparently, my thumbs are faster than everyone else’s!  I’m so excited to be this year’s champion.”

Moore won the title of texting championship after beating step sisters Erin Fink, 15, and Morgan Dynda, 14, both from Pooler, GA.  The two sisters and best friends drew gasps from the crowd as they went head to head in a semi-final texting showdown in which Dynda came out on top, placing her in the final round where she competed against Moore. 

After Dynda won the first battle of the three round finals, Moore began to tear up. The level of stress increased and the battle became more dramatic. However, Moore remained strong and won the 2nd round. With the final round important to both girls, the one to flawlessly complete the final phrase, fastest, was Moore. When the judges declared Moore the winner, the crowed erupted in cheers as confetti fell to the floor. Moore’s mom, in the audience, put her hands to her face and looked shocked as she watched her daughter win the competition and grand prize of $50,000.

The third annual LG U.S. National Championship took place over two days, with the final round and crowning of the winner in New York on June 16, 2009 at the NEP Studios.  During the competition, players competed in various challenges, including Text Attack, Blind Texting, Pressure Cooker, and Text and Dodge.  In each challenge, the contestants were typing in phrases on their LG enV3’s exactly as they appeared on the overhead LG plasma screens with no typos or abbreviations, ultimately trying to be quicker than their opponents.  An additional challenge included Text to Speak where contestants quickly decoded everyday text abbreviations into phrases.  All three contestants were stumped by the acronym PAW (Parents Are Watching). This challenge supports another LG initiative, LG DTXTR, which provides an online tool for decoding text abbreviations.  PAW is one of more than 2,000 acronyms currently on the site, which is an ever-expanding glossary where users can enter their own texting abbreviations to be included for others to learn. 

Following national preliminary rounds that included more than 250,000 participants, the competition started off with 22 contestants who went through a “Sudden Death” round, resulting in 6 contestants that endured the various challenges to try and accumulate the most points for their texting skills.  The three top contestants with the most points following the challenges competed in a final qualifying round. The top two contestants then fought to be crowned the LG U.S. National Texting Champion in the traditional style of the competition, a speed tournament.

For more information on the LG U.S. National Texting Championship, please visit www.LGTexter.com

For more information on the LG DTXTR initiative please visit www.LGDTXTR.com



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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.

CONTACT:
LG Electronics Inc.
LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com

LG One
Jacqueline Johnson
(310) 248-6192
jacqueline.johnson@lg-one.com

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