Press Release

04/15/2009

U.S. CELLULAR ANNOUNCES THE ALL NEW LG BANTER

SAN DIEGO and CHICAGO- April 15, 2009 -LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and U.S. Cellular today announced the all new LG Banter.  Featuring a full sliding QWERTY keyboard for fast and easy texting and a chat-style messaging interface, the LG Banter is a sleek slider that is the perfect handset for anyone on the go.

The handset comes with changeable faceplates, allowing users to express themselves with lime green and titanium variations.  In addition, the LG Banter offers a 1.3MP camera, an integrated MP3 player, stereo Bluetooth Wireless Technology and a microSD expandable memory slot that can support up to a 16GB card.

"The changeable faceplates of LG Banter bring a whole new look to the full QWERTY keyboard," said Ehtisham Rabbani, vice president of product strategy & marketing for LG Mobile Phones.  "This handset has widespread, customizable assets to fit several lifestyles."

"Our customers look for stylish phones that do more than make phone calls," said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular.  "Our LG Banter comes preloaded with useful applications  including Your Navigator, Tone Room, a ringtone shop that is updated daily with music from every genre, Pacman and City ID, an enhanced Caller ID feature that displays the city and state of incoming calls, all of which help our customers stay connected."

The LG Banter also includes easyedgeSM, U.S. Cellular's suite of enhanced wireless data application services. Access to easyedgeSM allows customers to shop for content including ringtones, wallpaper and games, while also being able to locate the latest news and entertainment.  

The LG Banter is available at U.S. Cellular retail locations, or via www.uscellular.com.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1TM and A Technology Partner of Formula 1TM. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

About U.S. Cellular

The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. Based in Chicago, U.S. Cellular is the nation's fifth-largest full service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.

CONTACT:

LG MobileComm U.S.A., Inc.
Demetra Kavadeles
(707) 328-5307
demetra.kavadeles@lge.com
Ogilvy Public Relations Worldwide
Vanessa Gerard
(310) 724-5964
vanessa.gerard@ogilvypr.com

U.S. Cellular Media Relations
Jonathan Guerin
(773) 399-4379
jonathan.guerin@uscellular.com
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