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Press Release

08/31/2004

ZENITH & TOSHIBA Conclude a VSB License

SEOUL, Aug. 31 2004 LG Electronics Inc.'s digital television (DTV) subsidiary in the United States has licensed its patented

SEOUL, Aug. 31 2004  LG Electronics Inc.'s digital television (DTV) subsidiary in the United States has licensed its patented
DTV reception technology to Toshiba America Consumer Products, L.L.C. Terms were not disclosed.

LG's wholly owned subsidiary, Zenith Electronics Corporation, developed the 8-VSB digital transmission system at the heart
of the ATSC DTV standard adopted by the Federal Communications Commission.

The company holds numerous patents essential to
the production of over-the-air digital television receivers.

Under the agreement, Toshiba becomes the latest in a growing
list of companies to license the "8-VSB"(eight-level vestigial sideband) DTV technology.

This summer marks the start of new FCC regulations that, over the next three years, will require 8-VSB tuners in virtually
all TVs in the United States over the next three years.
The phased-in tuner requirement started on July 1, 2004, with 50 percent of 36-inch and larger television sets.

Zenith has been a wholly owned subsidiary of LG Electronics Inc. since 1999.


* About Zenith Electronics Corp.
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Zenith Electronics Corporation, founded in 1918, is a long-time
leader in digital television technologies. Zenith's Emmy award
winning technologies include digital HDTV, flat-screen CRTs,
stereo television and TV remote controls. Zenith has been a wholly
owned subsidiary of LG Electronics Inc. since 1999. Visit us on
the World Wide Web at www.zenith.com.

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