Nano Creates Pure Colors

LG NanoCell produces pure colors by applying about 1nm-sized nanoparticles to filter out dull color and enhance color purity. It delivers a stunning visual experience.
A TV is floating with a purple background. There is a crystal on the screen. A TV is floating with a purple background. There is a crystal on the screen.

How to Create Pure Colors

Nanoparticles filter and refine impure colors to reproduce pure and realistic images.
How to Create Pure Colors1 How to Create Pure Colors2
*Conventional refers to LG's UHD TVs without NanoCell Technology.

Pure Colors Now in Real 8K

Pure colors, when combined with 8K resolution, take picture quality to the next level. To get a proper sense of realism from 8K, each of the 33 million pixels should appear separate and distinct. LG NanoCell far exceeds the *CTA’s definition for 8K TV. That’s why LG NanoCell 8K presents the ‘Real 8K’.
A Nanocell TV is hanging on the wall. You can see landscape scenery on the screen. A Nanocell TV is hanging on the wall. You can see landscape scenery on the screen.
*CTA (Consumer Technology Association) : A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
*CTA certification is given to a product that complies with the official industry requirements.
*Images simulated.
*CM values based on 65NANO97/98 models tested by TUV.
*The CM value mentioned is tested in horizontal.

Pure Colors Synchronize with Optimal 8K

8K contents goes one step further with pure colors. LG NanoCell offers you a real 8K contents experience through a various of 8K contents optimization feature.
A woman is watching TV in the living room. Landscape scenery is on the screen. A woman is watching TV in the living room. Landscape scenery is on the screen.
*Images simulated.
1) With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC and VP9 provide coverage for other streaming services and local media playback.
2) Streaming may require a software update after purchase. 8K content availability may vary depending on the service provide.
8K playback requires a high-bandwidth internet connection.

See Pure Colors with Eye Comfort

LG NanoCell TVs have received a “No Photobiological LED Hazard” certification from Underwriters Laboratories (UL), ensuring your eyes are protected from harmful light being emitted.
The image of forest on the TV screen The image of forest on the TV screen
1) UL Verified Mark is certified for LG NanoCell 65NANO90, 65NANO80.
2) International Electrotechnical Commission

Pure Colors on Your Wall

The wall mount sits flush on your wall, blending with your space and creating the feeling of an art gallery. With a minimal-gap wall mount and gallery mode, LG NanoCell fits on your wall like a piece of art, giving your space a more sophisticated look.
TV showing an eye level view of nature in a luxurious house setting TV showing an eye level view of nature in a luxurious house setting
*It includes a TV stand. The slim wall mount bracket is sold separately.

Pure Colors Honored with Major Awards

  • Logos of awards NanoCell has received.

    CES 2020 Innovation Awards
    - 86NANO90


  • Logos of awards NanoCell has received.

    "An Impressive Contrast Ratio and a Wide Viewing Angle."
    - 86NANO90


  • Logos of awards NanoCell has received.

    Red Dot Design Award 2020 Winner
    - 75NANO99


*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

See How Pure Colors in Real 8K Enhance Your TV Experience