77 Inch Class LG OLED AI B6 4K Smart TV 2026

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OLED77B6GUA
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
New
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
New
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base

77 Inch Class LG OLED AI B6 4K Smart TV 2026

OLED77B6GUA
OLED77B6GUA
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
New
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
New
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K OLED TV OLED77B6GUA with Americas Most Reliable Line of TVs and Worlds No. 1 OLED TV for 13 Years badges - Front View
77-Inch LG OLED AI 4K TV OLED77B6GUA displaying vibrant colorful spiral patterns against black background - Side Angle
77-Inch LG OLED TV OLED77B6GUA - Side Profile showing ultra-thin design with stand base
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Key features

  • Over 8.3 million self-lit smart pixels with Perfect Black¹ and Vivid Color
  • The Alpha 8 AI Processor Gen3 provides advanced AI for optimized images and audio
  • Ultimate Gaming with 120Hz Refresh Rate, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time
  • Enjoy movie magic from home with Dolby Vision®, Dolby Atmos®² & FILMMAKER MODE™ with Ambient Light Technology
  • The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time
  • webOS delivers smarter, easier streaming, plus Google Gemini & Microsoft Copilot at your fingertips³
  • Get instant access to over 400 free channels with LG Channels and 10,000+ movies & shows (on-demand)³
  • Dynamic Sports is an exclusive sports experience built into LG’s webOS Smart TVs, designed for Sports fans

Delivery

1Verified by UL Solutions for Perfect Black technology delivering black levels =0.24nit up to 500lux

2Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2026 Dolby Laboratories. All rights reserved.

3Internet connection and subscriptions to streaming services are required; number of LG Channels and  movies & shows (on-demand) subject to change. Software update will automatically download for up to 4 years. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update.  LG account required to access our network-based smart services.

4Internet connection and LG Gallery + subscription required for select features.  LG account required to access our network-based smart services.

5eyesafe(Circadian Performance Factor (CPF60), Reduced Blue Light (RPF40)) UL (Discomfort Glare Free, Flicker Free)

6Subscription and compatible gaming controller are required.

7Only available on select LG TV and LG Soundbar models


Images may be simulated and dramatized for illustrative purposes. Actual features, functionality, and other product specifications may differ and are subject to change without notice. Prices, promotions, and availability may vary by model, store, and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for their final price and availability.

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