OLED77CXAUA

LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)

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KEY FEATURES

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • α9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS + ThinQ AI w/ Magic Remote
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALLM
LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag)
$

Why LG OLED?

Only OLED TVs use over 8.3 million pixels that emit their own light and turn completely off, creating a stunning picture that allows you to see virtually every detail.

  • Sharp Picture

    Unlike LCD or conventional LED technology, OLED uses millions of self-lit pixels to give you consistent detail, even when the cinematography gets dark.

  • Swift Response

    Individual self-lit pixels paired with the latest gaming features and tech give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.

  • Smooth Motion

    OLED Motion is technology you see, but don't notice. It's motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

  • Slim Design

    LG OLED technology unlocks a new world of TV design with a minimalist bezel and impossibly thin profile, putting the spotlight on your content while complementing your home's interior.

See how perfect LG OLED TVs can be

Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There's LG OLED, then there's everything else.
SELF-LIT LG OLED

See how OLED redefines picture quality

Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
α9 Gen3 AI Processor 4K

See more of your content in 4K

Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.
*Image quality of upscaled content will vary based on the source resolution.
ThinQ AI

World's most intelligent TVs

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.
*Some features require 3rd party subscription or account. Google is a trademark of Google LLC.


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*Feature available on select programming.
*Screen image simulated.
**Following LG OLED TV models are compatible with HDMI 2.1 and NVIDIA RTX 30 series graphics cards: 65RX, 88/77ZX, 65WX, 77/65/55GX, 77/65/55/48CX, 77/65/55BX, 88Z9, 77/65W9, 65/55E9, 77/65/55C9, 65/55B9.
***G-SYNC included only in ZX, GX, CX and BX models. FreeSync included in ZX model; software update required for GX, CX and BX models. FreeSync may not be available at the time of purchase of this product.
*Excludes RX and WX models.
**Supports up to 40Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.
*Screen images simulated.
*Netflix streaming service membership required.
*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
*Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities.
*Watch Apple TV+ with a subscription.
*Screen images simulated.
**Not supported on streaming content.
*Connection Available: LG PK7/7W/5/5W, PL7/5, RL3, RM2, RN9/7/5, ON9/7/5.

See a work of artistic design

Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off.

PICTURE(PANEL)

    • Display Type
    • OLED
    • Display Resolution
    • 4K Ultra HD (3,840 x 2,160)
    • Wide Viewing Angle
    • Yes
    • Dimming Technology
    • Pixel Level Dimming

PICTURE(PROCESSING)

    • Picture Processor
    • α9 Gen 3 AI Processor 4K
    • Refresh Rate
    • 120Hz (Native)
    • HDR (High Dynamic Range)
    • Cinema HDR (Dolby Vision®, HDR10, HLG), Dolby Vision IQ, HDR Dynamic Tone Mapping Pro
    • Contrast
    • Advanced Contrast Enhancer, Face Enhancing, Ultra Luminance Pro
    • Clarity
    • Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
    • Color
    • Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
    • Motion
    • OLED Motion Pro
    • Resolution Upscaler
    • AI Upscaling

GAMING

    • G-SYNC Compatible
    • Yes
    • FreeSync™
    • Yes
    • VRR (Variable Refresh Rate)
    • Yes
    • ALLM (Auto Low Latency Mode)
    • Yes
    • Response Time
    • >1 ms
    • HGiG
    • Yes

AI TV(ARTIFICIAL INTELLIGENCE)

    • LG ThinQ® AI
    • Yes
    • Google
    • Google Assistant Built-in "Works with" Google Assistant
    • Alexa
    • Alexa Built-in "Works with" Alexa
    • Apple
    • Apple Airplay 2, Apple Homekit
    • Intelligent Voice Recognition
    • Yes
    • Home Dashboard
    • Yes
    • AI Picture Pro / AI Picture
    • AI Picture Pro
    • Auto Genre Selection
    • Yes (SDR/HDR/Dolby HDR)

SMART TV

    • Operating System
    • webOS
    • Magic Remote Control
    • Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control
    • Yes (Auto Device Detection)
    • LG Channels
    • Yes
    • LG Content Store (App Store)
    • Yes
    • Full Web Browser
    • Yes
    • Gallery Mode
    • Yes
    • Sports Alert
    • Yes

AUDIO

    • Speaker System
    • 2.2 Channel
    • Output Power
    • 40W (20W Woofer)
    • Speaker Direction
    • Front Firing (Reflector)
    • AI Sound Pro / AI Sound
    • AI Sound Pro
    • Dolby Atmos
    • Yes
    • WiSA Ready
    • Yes (Separate Dongle Purchase Required)
    • Surround Mode
    • OLED Surround
    • Audio Codec
    • AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
    • Bluetooth Surround Ready
    • Yes
    • LG Sound Sync
    • Yes

CONNECTIVITY

    • Wi-Fi® Standard
    • Wi-Fi Certified 802.11ac
    • Bluetooth® Support
    • Version 5.0
    • IP Control
    • Yes
    • HDMI-CEC (Simplink)
    • Yes
    • TV Tuner
    • ATSC, Clear QAM
    • Smart Phone Connectivity
    • Yes

INPUTS & OUTPUTS

    • HDMI Input (HDCP 2.2)
    • 1 (rear) / 3 (side)
    • HDMI Audio Return Channel (ARC)
    • eARC (HDMI 2)
    • USB Ports (v 2.0)
    • 2 (rear) / 1 (side)
    • RF Connection Input (Antenna/Cable)
    • 1 (rear)
    • AV Input
    • 1 (rear) breakout cable required, not included
    • Ethernet Input
    • 1 (rear)
    • RS-232C Input (Mini Jack)
    • 1 (rear)
    • Digital Audio Output (Optical)
    • 1 (rear)
    • Headphone Out
    • 1 (rear)

POWER

    • Power Supply (Voltage, Hz)
    • AC 120V, 50/60Hz
    • Standby Power Consumption
    • Under 0.5W

DIMENSIONS/WEIGHTS/UPC

    • TV Dimensions with Stand (WxHxD)
    • 67.8" x 40.3" x 10.6"
    • TV Dimensions without Stand (WxHxD)
    • 67.8" x 39.1" x 2.2"
    • Packaging Dimensions (WxHxD)
    • 74.6" x 44.5" x 11.2"
    • Stand Width
    • 47. 2"
    • TV Weight with Stand
    • 79.1 lbs
    • TV Weight without Stand
    • 58.9 lbs
    • Packaging Weight
    • 108.7 lbs
    • VESA Mounting (W x H)
    • 400 x 200
    • UPC
    • 719192639614

ACCESSORIES INCLUDED

    • Remote
    • Magic Remote
    • Remote Control Battery
    • Yes
    • Power Cable
    • Yes
    • Quick Start Guide
    • Yes
    • E-Manual
    • Yes

GENERAL

    • Country of Origin
    • Mexico
    • 2020 Model
    • Yes

WARRANTY

    • Limited Warranty
    • Please see Support tab for full details on the limited warranty

What people are saying

Rated 5 out of 5 by from Amazing television! My new LG OLED television is jaw-dropping amazing! The picture is ultra-beautiful and the smart features make it super easy to navigate around and bring in hundreds of programming choices I didn't know that a smart TV could be so smart! Even when the set is not on and there's no picture on the screen, it becomes beautiful furniture!
Date published: 2021-07-28
Rated 5 out of 5 by from Great Equipment Great picture and sound, easy to set up. My wife and I are very satisfied with the TV ever since we purchased it.
Date published: 2021-07-28
Rated 5 out of 5 by from Replaced My 47" I moved my 47" LG upstairs for my wife and this was an excellent replacement. I set it up by myself but it really should be a "2-Person" job in retrospect. Every thing went fine but it is easier with a "+1" :-)
Date published: 2021-07-27
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ASK & ANSWER

Ask your questions. Share your answers.
Please review the detailed product information and help guides in the
Product Support section for this product prior to posting a question.

Two part question: - My tv oled losses connection and reconnect and it's wired( I replaced router and cables ) - tv turn off and on when playing my Xbox. Plz advise 

Asked by: Joseph9007
We regret to read about the issues that you are experiencing with your LG CX 65 inch Class 4K Smart OLED TV w/ AI ThinQ® (64.5'' Diag), Model # OLED65CXAUA and sincerely apologize for any inconvenience. Unfortunately, there is no way to determine what the issue is without inspecting the TV and troubleshooting it. You may have faulty connections on the TV, but it will need to be inspected by a qualified service technician to determine what the issue is. Please contact our Support Center at (800) 243-0000 for assistance...^IFV
Answered by: Ivanf
Date published: 2021-05-03

I want to know the ratings for Sound Clarity/quality for the LG 48" TV Model #OLED48CXAUB.AUS

Asked by: Rarity
Regrettably, we do not have any ratings for the sound clarity/quality for the LG CX 48 inch Class 4K Smart OLED TV w/ AI ThinQ® (48.2'' Diag), Model # OLED48CXAUB. You may find online reviews from online reviewers like rtings.com who have test results for different aspects of the TV, but there aren't any that have a sound clarity/quality rating for the TV. The TV features a 2.2 Channel Speaker System with an Output Power of 40W (20W Woofer). It is a WiSA Ready TV and features LG's AI Sound Pro / AI Sound where sound flowed around room obstacles to reach its destination, including you and the sofa. The LG Magic Remote that comes with the TV detects the position of the TV, as well as objects in your room so by simply holding it where you normally sit, it automatically learns your room layout and will set the sound up accordingly. The AI Sound Pro tech is meant to deliver the optimal sound settings for whatever content is being played through adaptive sound control, which means that the TV will analyze the room it is in and adjust the sound according to its layout...^IFV
Answered by: Ivanf
Date published: 2021-02-01

Which bracket do you recommend to purchase for this TV?

Asked by: Robrobot
The recommended wall mount bracket in the owner's manual for the LG CX 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag), Model # OLED55CXAUA is the LG EZ Slim Wall Mount for 2019 LG OLED, NanoCell, and UHD TVs, Model # OLW480B. Even though it is advertised as being for 2019 LG OLEDs, it supports the VESA Wall Mount Interface Pattern of 300 x 200mm that is supported on the TV. The mount is a Full-Motion Wall Mount but any VESA compliant Fixed, Tilting or Full-Motion wall mount, regardless of brand or manufacturer that supports the VESA wall mount interface pattern on the TV can be used to mount the TV...^IFV
Answered by: Ivanf
Date published: 2021-01-15

does it have a built-in camera and how do I find it?

Asked by: john1944
The LG CX 48 inch Class 4K Smart OLED TV w/ AI ThinQ® (48.2'' Diag), Model # OLED48CXAUB does not have a built-in camera...^IFV
Answered by: Ivanf
Date published: 2021-01-11

Is there a way to adjust the duration of the image in gallery mode?  

Asked by: mamaV
Please contact LG Customer Support by direct message via Twitter (@LGUSSupport) or Facebook Messenger (https://www.facebook.com/LGUSA/). Please be sure to provide your name, phone number, address, email, model/serial numbers, and date of purchase and we will be happy to assist you. We apologize for any inconvenience this has caused ^Daphane
Answered by: LG Electronics
Date published: 2020-12-06

What is the difference between the OLED65CXAUA and the OLED65CXPUA and why are they both sold in the USA?

Asked by: Anonymous
There aren't any differences between the LG CX 65 inch Class 4K Smart OLED TV w/ AI ThinQ® (64.5'' Diag), Model # OLED65CXAUA and Model # OLED65CXPUA other than that they are sold through different retailers. We are not clear on your inquiry about why they are both sold in the USA. Any TV that is sold in the USA has built-in tuners that are designed for compatibility with the television broadcast standards that are used in the USA that are not compatible with television broadcast standards used in other countries around the world...^IFV
Answered by: Ivanf
Date published: 2020-11-24

What is the power consumption in watts while the unit is on?  Are the other 77” OLED UHDTV models the same in power consumption? What is the power consumption in watts of the 8K 88” OLED model? Why not showing that number on the specs?

Asked by: RodolfoLM
The power consumption for any TV will vary depending on how many hours a day it is used and the only information you will find for power consumption for TVs is information that is printed on the Energy Guide that is attached to the TV. The Energy Guide sticker for the LG CX 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag), Model # OLED77CXAUA lists its Estimated yearly electricity as 313 kWh based on 5 hours use per day as tested by the U.S. Department of Energy (DOE) test procedure. You will find a link for this or the 8K 88" OLED model or for any of our TVs on the product information page for each TV...^IFV
Answered by: Ivanf
Date published: 2020-10-15

What is the difference between the OLED48CXAUB and the OLED48CXPUB?

Asked by: Anonymous
Both the LG CX 48 inch Class 4K Smart OLED TV w/ AI ThinQ® (48.2'' Diag), Model # OLED48CXPUB and Model # OLED48CXAUB have the same specifications and features. They are just sold through different retailers and the only difference is the color of the stand and the bezels. The OLED48CXPUB has light black bezels and stand and the OLED48CXAUB are dark silver...^IFV
Answered by: Ivanf
Date published: 2020-12-13
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