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Press Release



Fans of Show to Have Chance to Chat, Watch Exclusive Content, Drive LG’s Charitable Contribution Via Facebook

ENGLEWOOD CLIFFS, N.J., April 24, 2013To offer loyal fans of NBC’s “All-Star Celebrity Apprentice” a fun, interactive viewing experience, LG Electronics USA will host a Facebook chat with one of the show’s guest judges, Joan Rivers, live during the episode featuring LG smart appliances, smart TVs and smartphones, which airs Sunday, April 28 at 9 p.m. EDT/8 p.m. CDT on NBC. LG Twitter followers will also have a chance to win prizes used by contestants on the show.

“‘The Celebrity Apprentice’ represents a unique opportunity for a brand like LG to integrate a range of cutting-edge products into the show and to have some pretty interesting personalities interact with our products and our brand,” said James Fishler, senior vice president, marketing, LG Electronics USA. “And, with our unique ‘second screen’ social media platform, LG is pairing the show with equally entertaining online conversation with guest judge Joan Rivers, while interacting with fans and contributing to a great cause.”

During the show’s two-hour broadcast, Rivers will answer burning questions, like which cast member was the easiest to work with and who she thought was the funniest. To participate in the live chat with Rivers, viewers can send questions via twitter to @Joan_Rivers using #LGApprentice – the aggregated conversation will appear on LG’s Facebook page. Viewers will have the opportunity to post questions, follow the conversation and even drive LG’s charitable contribution all via Twitter and Facebook.

Companies participating with the show generally provide a sizable donation to contestant charities; LG will go a step further and let viewers determine how much the company donates. After the show, viewers that go to the LG Facebook page to view and repost select videos on their social networks will drive contributions. Specifics about how consumers can drive LG’s donation will be announced on the show.

In addition to the Facebook activities, LG will give away six autographed LG Intuition* phones featured on the episode through a Twitter sweepstakes. All viewers have to do is follow @LGUS and retweet the featured sweepstakes tweet, “Follow @LGUS & RT for a chance to win 1 of 6 #LGIntuition phones that were featured on #CelebApprentice #LGSmartHome” for a chance to win. The contest runs from Monday, April 22 through Sunday, May 12**.

LG’s Smart Product Family

Featured on Sunday’s episode will be smart LG products, including home appliances, flat-panel TVs and smartphones.  The Wi-Fi enabled LG Smart Appliances, which help consumers manage their homes in a more convenient way, include LG’s Smart refrigerator (model LFX31995ST), range (model LRE3027ST) and washer/dryer pair (models WT6001HV/ DLEX6001V).

The Smart TV featured on the episode is LG’s 55-inch class (54.6 inches diagonal) CINEMA 3D LED TV (model LM9600), which gives consumers access to virtually limitless online content including videos and movies from Netflix, YouTube and others. In addition, Celebrity Apprentice All-Stars on Sunday’s episode use the LG Intuition smartphone, with a 5-inch HD display big enough to enjoy video and quick downloads thanks to the lightning-fast 4G LTE Verizon Wireless network.

On Sunday’s LG episode, the season’s six remaining all-star contestants – Trace Adkins, Gary Busey, Marilu Henner, Penn Jillette, Lil Jon and Lisa Rinna – will devise an LG marketing campaign around LG products. Both teams are ready for the challenge, and after Team “Power” and Team “Plan B” face off for the task, things get serious in the Boardroom where entrepreneur host and executive producer Donald Trump fires a member of the losing team.

For more information on the LG products featured on the episode, please visit To join the Facebook chat with Joan Rivers and help drive the post-show charitable contributions visit please visit

*LG Intuition phones (VS950) and no service contract; estimated value $699.99

**For more information on the twitter sweepstakes please visit:

Internet connection and certain subscriptions required and sold separately. Content and services vary by product and are subject to change without notice.

For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.

Designs, features and specifications subject to change without notice. LG LED TVs are LCD TVs with LED backlighting.

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About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more information, please visit                                      

Media Contacts:

John Taylor


Ted Maass