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Press Release

06/11/2009

Customers get the wireless trifecta with the introduction of LG Tritan™ by Alltel Wireless

     LITTLE ROCK, Ark. and San Diego, Cal.–Alltel Wireless and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) today introduce a trifecta of wireless functions with LG Tritan™. Users will now be able to enjoy a 3” full touch-screen, 3 mega-pixel camera and 3G network speed all in one sleek wireless handset.

     LG Tritan is perfect for customers wanting the flexibility of an advanced touch-screen interface combined with a full QWERTY keyboard. The 3” touch-screen features a full internet browser and easy-to-dial virtual keypad with voice recognition and voice-activated dialing. Designed as a side slide QWERTY, LG Tritan fits neatly in palm of the hand, allowing customers to take advantage of the handset’s text, picture and video messaging capabilities. Whether capturing vacation adventures or making a trip to the local ballpark, the 3 MP camera provides crisp images with the auto-focus and zoom lens.    

     “LG Tritan by Alltel is a great phone to keep customers connected to their friends and family while delivering features like the camera just in time for summer vacations,” said Wendy Michell, director of device strategies for Alltel Wireless. “Running on Alltel’s advanced 3G network, LG Tritan creates a trifecta experience for our wireless users – an experience that is full of entertainment, communication and a whole lot of fun.”

     “The range of LG Tritan is remarkable,” said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.  “LG and Alltel designed the perfect balance of hardware and software in this handset including the 3” touch screen and 3G network speed.  It’s a true tribute to our consumers.”    

     Alltel Wireless is offering LG Tritan for $99.99 after $100 mail-in rebate at Alltel retail stores and online at shopalltel.com. This discounted price is available to new and existing eligible customers who sign-up for a qualifying one-year Smart-Choice Pack service agreement. Smart-Choice Packs start as low as $69.99 per month and include unlimited data, e-mail and Web access.  Customers who purchase LG Tritan will receive a hands-free stereo headset    

    Customers who choose a Smart-Choice pack with unlimited data will receive free usage of pre-loaded applications including My-Cast Weather, Alltel Navigation, nuTsie, Alltel TV on Demand Connect, Alltel Radio Connect and Alltel E-mail. Additional enhancements to LG Tritan include stereo Bluetooth capabilities and an expandable Micro SD slot.

    Alltel Wireless continues to serve 2.2 million customers and operate in the 91 Cellular Market Areas (CMAs) that Verizon is required to divest.  Alltel Wireless continues to be an industry-leader, providing choice and flexibility with its exclusive “My Circle” feature, providing unlimited calling to and from any 5, 15, or 25 numbers on any network.  Alltel Wireless was also the first to offer Anytime Plan Changes, giving customers the flexibility to change their calling plans at any time without extending their contract.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units –- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

Media Contacts:

Wesley Brown
Alltel Wireless
501-905-4615
wesley.r.brown@alltel.com

Kelly Kavanaugh
Alltel Wireless
501-905-4661
kelly.kavanaugh@alltel.com

Demetra Kavadeles
LG Electronics Inc.
LG MobileComm U.S.A., Inc.
(707) 328-5307
demetra.kavadeles@lge.com

Jacqueline Johnson
Ogilvy Public Relations Worldwide
(310) 248-6192
jacqueline.johnson@ogilvypr.com

 

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