Press Release

07/01/2004

FROM TOP TO BOTTOM AND SIDE TO SIDE LG'S NEW 3-DOOR REFRIGERATOR REDEFINES KITCHEN CONVENIENCE

Consumers no longer need to choose between a side-by-side and bottom freezer design

Consumers no longer need to choose between a side-by-side and bottom freezer design

CHICAGO, IL (April 2, 2004) -- LG Electronics, a leading global consumer products manufacturer, once again brings innovative design to America's kitchen. The latest introduction is the 3-Door Refrigerator, combining the convenience and efficiency of both side-by-side and bottom freezer models. With two top doors, consumers can easily access food and store large trays while still having a large capacity freezer.

"Busy families will appreciate all of the advantages our 3-Door Refrigerator offers," said Simon Kang, President, Home Appliance Division, LG Electronics U.S.A. Inc. "In addition to the convenient layout and advanced functions, the sleek design will enhance the look of the whole kitchen."

With four slide out split shelves, two OptiBin Crispers, Glide n' Serve Pantry drawer, two-piece utility bin, wine rack and five adjustable gallon size shelves in each door, this refrigerator is sure to become the most organized space in the kitchen. The drawer-style freezer opens to reveal a convenient pull out wire basket above the main freezer door bin, which tilts in the 25.2 cubic foot model for easier access.

Both the 20.7 and 25.2 cubic foot models feature LG's exclusive multi-airflow system - an innovative cooling system in which all refrigerator shelves are outfitted with venting ducts for optimal cavity cooling and food freshness, an express freezing function that helps lock in freshness and digital temperature controls that provide temperature control in the refrigerator and freezer compartments. Located up front in the fresh food section, they are easy to reach and adjust, and can be locked to prevent unwanted changes.

LG Electronic's 3-Door Refrigerator is Energy Star compliant and also features the following:

  • Built-in look with hidden hinges and contoured door design
  • BioShield™ Anti-Bacteria Gasket
  • CustomCube™ Ice Maker

    The LG 3-Door Refrigerator, model number LRFC25750 is available in white, smooth white, smooth black, stainless steel, and titanium finish at the manufacturer's suggested retail price of $1,599 - $1,799.

    *Product specifications and pricing are subject to change

    About LG Electronics, Inc.
    LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established in'58 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.

    The LG Digital Appliance Company is fast becoming the leader of the global home appliances industry, ranking No.1 in sales of air conditioners, microwave ovens, and canister vacuum cleaners. LG Electronics was the first company to commercialize a full line of Web-enabled home network appliances including refrigerators, washing machines, microwave ovens, and air conditioners, and is increasingly seen as a leader in premium appliances.

    LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lg.com

    Contacts:
    David Lipke
    Ogilvy Public Relations Worldwide
    (212) 880-5283
    david.lipke@ogilvypr.com

    Katy Hudnall
    Ogilvy Public Relations Worldwide
    (212) 880-5322
    katy.hudnall@ogilvypr.com
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