Press Release

07/25/2007

HANDSET MASTERPIECES ABOUND AS LG MOBILE PHONES SHOWCASES DESIGN AND INNOVATION AT 2007 LG SUMMER LINE SHOW

Top Models for 2007 Holiday Season Include Sweeter-than-ever 'Chocolate,'

Top Models for 2007 Holiday Season Include Sweeter-than-ever 'Chocolate,'
Slimmer, Sleeker MUZIQ and More Colorful and Enviable 'enV'


NEW YORK, July', 2007 - Reaffirming its role as a leading worldwide provider of advanced wireless handsets and accessories, LG Electronics proved that even the best things can be improved upon by showcasing mobile phone advances for the 2007 holiday season at Christie's, one of New York's premium auction houses.
Displayed among some the world's finest masterpieces at Christie's during the company's annual Summer Line Show, LG mobile phone models demonstrate continued significant enhancements to some of the most stunning and popular handsets ever made.
"Mobile phones have increasingly become an essential part of the way we lead our lives," said Juno Cho, president, LG Electronics MobileComm USA, Inc. (LG Mobile Phones) "These handsets show ongoing progress in LG's efforts to successfully fuse entertainment and technology into one functional device. We look forward to sharing these phones with consumers during the upcoming holiday season."
Exemplifying the fusion of style and innovation that LG Mobile Phones is best known for is the LG VX9400, which takes handsets to a whole new level, according to M. Ehtisham Rabbani, vice president, product strategy and marketing, LG Mobile Phones. The LG VX9400 is the first mobile phone to bring eight different television channels into the palms of hands.
From NBC to MTV, there is a channel for everyone and users can always keep up with the latest scores during playoffs on ESPN or the latest news on MSNBC.
"The LG VX9400 has taken the world's favorite form of entertainment and made it totally portable, marrying the latest mobile phone technology and a unique TV screen design," Rabbani said.
LG Mobile Phones' handsets highlighted at the Christie's event include the introduction of the next generation Chocolate by LG, the LG VX9400 Mobile TV phone and the MUZIQ phone, which features a FM transmitter device and music composer allowing consumers to play tunes wherever they go. Rabbani said this exciting range of devices reflects the breadth of LG Mobile Phones' product offerings and demonstrates the company's commitment to developing the most innovative mobile devices available, including:
" Chocolate by LG - Now slimmer and lighter than ever, Chocolate by LG comes in three new scrumptious colors (Black Cherry, Blue Mint and Traditional Black) to satisfy the most sophisticated palette. Of course, users will still be addicted to the silky-smooth design and high-end media capabilities. But they will also enjoy indulging in a few new treats like the touch keypad with vibration feedback and an improved navigation wheel with trace motion light. Available now.
" LG VX9400 - The LG VX9400 is capable of delivering television programming from some of the most popular TV channels right to the phone. Users can select popular TV shows by navigating the easy-to-use one-touch program guide. The LG VX9400 gives users the ability to make calls, answer messages, and when finished, go right back to enjoying TV programs. The LG VX9400 provides unlimited access to entertainment when used with VCAST Mobile TV. Available now.
" LG VX8700 - A shiny new addition to the LG handset lineup, the LG VX8700 will satisfy the craving for serious style with its ultra thin shape, sleek metal finish, and mirror-like screen. This super sexy clamshell also features VCAST music and video, Bluetooth� capabilities, a 2-megapixel camera & camcorder, and a microSD memory port for storage. From music lovers to camera-phone converts, fashion aficionados to gadget groupies, there is something for everyone in the brilliantly designed LG VX8700. Available now.
" MUZIQ by LG - Get in the groove with the new slim and stylish MUZIQ� phone. A dedicated music key and multitasking capability, users can run other applications while listening to music. Whatever users do, and wherever they go, stereo sound is at their fingertips with the built-in FM transmitter and Bluetooth� connectivity. With the ability to take pictures or video, create ringtones with the music composer or download clips from hit songs, this entertaining phone will be a big hit with everyone, and their family and friends. Available now.
" TRAX by LG - With the TRAX" 3G music phone consumers can keep the beat of their active lifestyle and easily change their tune while listening to music wherever they go. It's today's hottest phone with all of the coolest capabilities - send pictures or share video clips, listen to music in stereo on the Bluetooth� headset and stay completely connected with the latest in mobile messaging. Go ahead, sing a song, TRAX" offers everything for eyes and ears to enjoy! Available in July.
" Orange enV by LG - The ultimate in mobile entertainment just got better! The new Orange enV by LG has everything that is loved about the enV: EvDO high-speed technology, a QWERTY keyboard, a large internal screen, dual stereo speakers, and an external memory port. In an exciting new color, the Orange enV still has exciting features like an upgraded 2.0 megapixel camera & camcorder with autofocus and lens cover, and Bluetooth� stereo support for listening to music as well as new features like new hot buttons. Available now.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.
CONTACTS:
Demetra Kavadeles (858) 635-5232, demetra.kavadeles@lge.com
John Taylor (847) 941-8181, john.taylor@lge.com
Leslie Llewellyn (310) 248-6183, leslie.llewellyn@ogilvypr.com

close