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Press Release

10/29/2004

HOLLAND AMERICA LINE SELECTS LG ELECTRONICS AS BRAND OF CHOICE FOR STATEROOM FLAT-PANEL TVs

LG LCD Technology Sets Cruise Line Standard for Premium Entertainment

LG LCD Technology Sets Cruise Line Standard for Premium Entertainment

SAN DIEGO, Oct. 20, 2004 - Holland America Line, the highest-rated premium cruise line, has selected LG Electronics to equip its staterooms with more than 9,000 LCD televisions into its fleet of five-star ships over the next three years as part of its 'Signature of Excellence' initiative. This marks the first high-profile installation of LCD technology in cruise-line staterooms, replacing bulky picture-tube TVs.

Reinforcing LG's position as a premium consumer electronics brand in the United States, the initial installation on a Holland America Line vessel was the ms Ryndam, which is set to launch today in San Diego. The Ryndam, named the "Ship of the Year" in'96 by the World Ocean & Cruise Liner Society, will conduct a dramatic re-launch today to introduce the ship's new product and service enhancements, including a new Culinary Arts Center, Explorations Cafe and 700 LCD televisions ranging from 20- to 27-inches in screen size, from LG Electronics. By April 2005, more than 3,500 LG LCD TVs will be installed on almost half of the fleet.

"We initiated the $225 million 'Signature of Excellence' to provide our guests with the finest amenities possible, including the latest in-room entertainment. As a pioneer in LCD technology, LG was the obvious choice," said Richard D. Meadows, senior vice president, marketing and sales of Holland America Line. "LG Electronics' LCD TVs offer a sleek and elegant premium experience for our customers. And LG's premium brand positioning dovetails perfectly with Holland America Line's luxurious environment."

"LG is dedicated to developing leading-edge display technologies for a wide variety of audiences, including the lodging industry," said Ron Snaidauf, vice president, commercial products, LG Electronics USA, Inc. "Our partnership with the Holland America reinforces our commitment to providing total solutions to our customers, and their customers."
As more high-end cruise lines follow the luxury trend, LG will continue to target this market with other similar high-end installations. LG's LCD TVs will allow guests to enjoy visual clarity, while its sleek, space-saving design complements the cruise line's theme of sophistication and elegance.

LG's 20-inch LCD TV (Model RU-20LA80C) is equipped with LG's high-performance liquid crystal display technology, and offers 640 x 480 resolution, sleep timer and child lock, among many other features. With its wide 170-degree viewing angle, guests will be able to view the screen clearly from nearly all angles in the stateroom. It boasts an exceptional contrast ratio of 800:1 and peak brightness of 500 cd/m2 for picture quality unmatched for clarity and brightness, even in well-lit rooms.

About LG Electronics U.S.A., Inc.
Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $30-billion global leader in consumer electronics, information technology and communications products, headquartered in Seoul, South Korea. LGEUS comprises four core business areas: consumer electronics, home appliances, information technology products and mobile phones. In providing cutting-edge, performance-driven products for the largest digital market in the world, LGEUS's goal is to enable the intelligent networking of digital products that will make consumers' lives better and deliver on the promise of its "LG: Life's Good" marketing theme. For more information, please visit www.lgcommercial.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
In 2005, Holland America Line's fleet of 12, five-star, premium ships are offering nearly 500 cruises from 27 home ports - 17 in North America. Itineraries range in length from two to 116 days, visit all seven continents and offer the most extensive selection of ports the line has ever visited on cruises to the Caribbean and Panama Canal (175), Alaska (134), Canada/New England (18), and longer, exotic voyages to Europe (45) and Transatlantic (8), Mexico (43), Hawaii/Asia/Pacific (20), South America (17) as well as one Grand World Voyage.

As a part of its renowned Tradition of Excellence, Holland America Line is investing $225 million in the Signature of Excellence initiative providing unparalleled product and service enhancements to its fleet. The comprehensive enhancements focus on five areas vital to Holland America's guest experience: spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, unobtrusive service; extensive enrichment programs and activities; and compelling worldwide itineraries. Enhancements have been started on all ships and will be completed by the end of 2006. For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit www.hollandamerica.com.

Contacts:
LG ELECTRONICS CONTACT:
John I. Taylor (847) 941-8181, john.taylor@lge.com
HOLLAND AMERICA CONTACT:
Rose Abello, (206) 286-3479, pr@hollandamerica.com
OGILVY PUBLIC RELATIONS CONTACT:
Brent Tongco (312) 397-6007, brent.tongco@ogilvypr.com

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