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Press Release

07/01/2008

LG AND ACTOR ERIK ESTRADA UNITE TO GIVE AWAY BLUETOOTH HEADSETS TO HELP LOS ANGELES AREA RESIDENTS PREPARE FOR NEW HANDS-FREE DRIVING LAW

Free Event Set for 11:00 a.m. - 1:30 p.m. on June' at the Petersen Automotive Museum in Los Angeles

Free Event Set for 11:00 a.m. - 1:30 p.m. on June' at the Petersen Automotive Museum in Los Angeles

LOS ANGELES - On July 1, California and Washington will be the newest states to implement a law requiring drivers to use hands-free devices while behind the wheel to avoid being issued a ticket. In an effort to raise awareness about convenient hands-free options available to consumers which enable safer driving, LG Mobile Phones will be hosting an event titled "Red, White & Bluetooth" on June', 2008 at the Petersen Automotive Museum which is located at 6060 Wilshire Boulevard (at Fairfax Boulevard) in Los Angeles.
LG has partnered with pop icon / actor Erik Estrada a tireless supporter of law enforcement, who will conduct a press briefing and provide interviews regarding the significance this new law. The press briefing will occur at 11:00 a.m. followed by a free giveaway, which is open to the public until 1:30 p.m. More than 1,000 LG Bluetooth headsets will be given away while supplies last. LG product specialists will be available to answer questions about pairing headsets and handsets.
"LG is committed to creating products that are of real value to our consumers and hands-free devices are more than just convenient - they are also critical in keeping our roads safe," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones.
LG recently launched three new headsets to further expand its current product line-up. The HFB 500 is equipped with speaker phone, allows for up to 16 hours of talk time, and has the ability to cancel out excess background noise. The HBM 310 permits up to 6 hours of talk time and features an E-clip movable ear bud that users can adjust for a more comfortable fit. The HBS 250 supports ten hours of talk time and is loaded with entertainment capabilities that include ten hours of music listening time.
In addition to these new headsets, LG launched the DecoyTM, the world's fist mobile phone with a detachable Bluetooth wireless headset. This new phone features a discreet built-in headset that is Bluetooth version 2.1+EDR (Enhanced Data Rate), and boasts entertainment capabilities that include a music player and 2.0 megapixel camera and camcorder.
For more information about LG phones and accessories, please visit www.lgmobilephones.com.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

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