Press Release

04/03/2010

LG COACHES COOK-OFF DURING FINAL FOUR WEEKEND BENEFITS COACHES VS. CANCER

Competition Judged by Celebrity Chef Tim Love in LG Kitchen at NCAA® Final Four®

Competition Judged by Celebrity Chef Tim Love in LG Kitchen at NCAA® Final Four®

 

INDIANAPOLIS, April 3, 2010 John Calipari, head coach of the University of Kentucky’s men’s basketball team, and Mike Brey, head coach of the University of Notre Dame’s men’s basketball team, traded their playbooks for aprons here today at the LG Coaches Cook-off during NCAA® Final Four® weekend. Both coaches are appearing on behalf of the National Association of Basketball Coaches (NABC).

 

Benefiting Coaches vs. Cancer – and showing how LG premium kitchen appliances help make both you and your kitchen stand out – the coaches brought their competitive spirit to the contest at Bracket Town™, the NCAA Final Four ultimate fan fest.

 

After much chopping, seasoning and sautéing, Chef Tim Love, who judged the two coaches’ dishes, named Coach Brey the winner. LG Electronics, an official Corporate Partner of the NCAA, hosted the cooking competition and is making a $10,000 donation in both participating coaches’ names to Coaches vs. Cancer, a program that unites the American Cancer Society and the NABC in the fight against cancer.

 

"Coach Calapari got out of the gate fast, but with hard work and a great coach, I knew we'd come back strong,” said Brey. “I'm very proud to be the winner of today's LG Coaches Cook-off and to take home a powerful donation to a great charity."

 

The action took place in the LG Kitchen in NCAA Bracket Town Refreshed by Coca-Cola™ at the Indianapolis Convention Center. Each coach was given 45 minutes to prepare grilled lamb chops with a red wine syrup. Both coaches were supported by a student sous chef from The Chef’s Academy in Indianapolis, as they competed side-by-side in a kitchen fully equipped with four-door French Door Refrigerators, induction cooktops, double wall ovens and microwaves from LG. The coaches were judged on their creativity, presentation, and the flavor of their dish.

 

"My goal was to leave with all ten fingers and have fun,” said Calipari. “I did both and everyone wins with LG's generous donation to Coaches vs. Cancer. Congrats to Coach Brey."

 

Celebrity Chef Love, owner of the Lonesome Dove and the Love Shack in Texas, perhaps best known for his appearances on the CBS Early Show and Food Network’s Iron Chef, praised each of the coaches for their good humor during the competition: “Even though both coaches seem more comfortable courtside with their teams, they were great sports in the kitchen. It was a fun competition for all involved and benefited a great charity.”

 

In addition to the LG Coaches Cook-off, attendees at Bracket Town will be treated to a number of activities, including a “Clean Sweep” obstacle course featuring LG’s latest vacuum and laundry products and an EA Gaming tournament on INFINIA LED HDTV screens. As the Official 3-D Sponsor of the Final Four, LG also will be showing the first game of the Final Four in 3-D, providing Bracket Town fans with “something better” for their Final Four viewing experience.

 

“LG is thrilled to give attendees the ultimate fan experience in Bracket Town, from the 3-D game broadcast to our mobile phone NCAA experience to the snacks coming out of the LG kitchen,” said Peter Reiner, senior vice president, marketing, LG Electronics USA. “The LG Coaches Cook-off is an opportunity for LG to give back through Coaches vs. Cancer and to provide basketball fans with a chance to see the personalities of their favorite coaches when they’re not competing on the court.”

 

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications with annual revenues exceeding $57 billion (2009 global sales including subsidiaries). In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

 

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CONTACTS:     Clara Chang (201) 816-2011, clara.chang@lge.com

                           John I. Taylor (847) 941-8181, john.taylor@lge.com

Nicole Lowe (646) 797-6000, nicole.lowe@lg-one.com

 

 

 

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