Press Release

02/10/2011

LG ELECTRONICS CAPTURES NUMBER ONE MARKET SHARE IN FRONT-LOAD WASHING MACHINE REVENUES IN THE U.S.

Independent Research Shows LG’s Leadership for Fourth Straight Year

Independent Research Shows LG’s Leadership for Fourth Straight Year             

ENGLEWOOD CLIFFS, N.J., Feb. 10, 2011 LG Electronics-brand residential front-load clothes washers achieved the number one share of the U.S. market, based on revenues, during the fourth quarter of 2010, according to market data from The Stevenson Company’s TraQline report. This marks the 16th consecutive quarter in which LG has achieved this distinction.

LG-brand front-load clothes washers first reached this milestone less than four years after entering the U.S. market, aided by the popularity of innovations such as the LG SteamWasher™ that uses TrueSteam™ technology. Technological innovation and design have continued to propel LG to a leadership position in this key home appliance category. 

From pioneering groundbreaking technologies, to advanced clothing care options like allergen reduction and the most inventive design palette available, LG continues to offer new ways to make washing easier, clothes cleaner and energy bills smaller. In addition to its market share leadership, LG was rated by a leading consumer magazine as the most reliable front-loader brand.

“Desirable features, reliable performance and outstanding design continue to attract record numbers of American consumers to LG’s suite of premium home appliances,” said Sam Kim, President, Home Appliance Division, LG Electronics USA, Inc. “Our impressive growth in front-load laundry is a direct result of listening to our consumers, and it reflects consumers’ excitement about smart innovations that make laundry seem like less of chore.”

LG’s breakthrough products offer enhanced convenience, advanced functionality and more flexibility for today’s busy consumer.  Innovations, including 6Motion™ technology which combines up to six different wash motions to provide outstanding cleaning while being gentle on fabrics, along with the company’s ColdWash™ technology that enables the deep clean of a warm water wash with less energy consumption, further enhanced LG’s leadership position, Kim said.

Building on the success of LG’s popular front-load high-efficiency laundry products, LG now addresses the needs of those who prefer top-loaders, too, offering a complete line-up of high-efficiency laundry solutions to help consumers take better care of their families and homes. For more information on LG’s full line of premium laundry appliances, please visit http://www.lg.com/us/laundry/.

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About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

Media Contacts:    

LG Electronics USA

Clara Chang

201-816-2011

clara.chang@lge.com

Katy Donnelly

704-846-1864

katy.donnelly@lg-one.com

* Designs, features and specifications subject to change without notice.

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