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Press Release

03/06/2010

LG ELECTRONICS ‘CLEANS UP’ AT THE 25TH FILM INDEPENDENT SPIRIT AWARDS BLUE CARPET CEREMONY

$25,000 Contribution Made to Project:Involve on Behalf of Stars Who Took on Their Charitable Chore with the New High-performance Kompressor® Vacuum

 

LOS ANGELES, March 6, 2010 LG Electronics and Hollywood celebrities including Gabourey Sidibe, Robert Duvall, Jeff Bridges, Jodie Foster and Maggie Gyllenhaal helped to clean up the Blue Carpet and support Project:Involve, Film Independent’s signature diversity program, at The 25th Film Independent Spirit Awards on Friday, March 5.

 

JEFFBRIDGES

   Wire Image/George Pimentel

Actor Jeff Bridges (R) and wife
Susan Bridges with the LG Electronics
Kompressor Vacuum on The 25th
Spirit Awards Blue Carpet.

 

Oscar-nominated actress Taraji P. Henson and LG Electronics’ new high-performance Kompressor® Vacuums worked overtime during the Opening Ceremony to pick up sand from last year’s Santa Monica beach location, making the Blue Carpet sparkle at the new downtown LA venue for this year's Spirit Awards.  This also was not your ordinary Blue Carpet.  For every celebrity presenter, performer and nominee who took on the “charitable chore” of vacuuming the Blue Carpet during the Live Arrivals Show, LG Electronics made an additional donation to Project:Involve.  

TARAJIHENSON

Wire Image/George Pimentel

Actress Taraji P. Henson with the LG Electronics
 Kompressor Vacuum open up the Blue Carpet at
The 25th Spirit Awards held at Nokia Theatre L.A.
Live on March 5, 2010 in Los Angeles, California.

Backstage in the Official Presenter Gift Lounge, presenters were among the first consumers in the United States to experience “Something Better” in home care with the new high-performance Kompressor Vacuum from LG Electronics, which will be available through U.S. dealers for the first time this Spring.  The launch marks the global expansion of the product line for LG and extends its portfolio of home appliances that provide consumers with innovative solutions that help them take better care of their families and clean their homes.

 LG vacuums are designed to clean effectively, provide ease of use and reduce allergens in the home environment by incorporating innovative solutions such as DualForce™ suction, Kompressor technology and a larger bin. These advanced features pick up dirt and debris across a wide suction area, compact the bin contents to hold more, and allow for easy disposal of compacted dust.   

 Film Independent's signature diversity program is dedicated to increasing cultural diversity in the film industry by cultivating the careers of under-represented filmmakers.  www.filmindependent.org/diversity/project_involve

 

JODIEFOSTER

Wire Image/George Pimentel

Actress Jodie Foster ‘cleans up’
for charity with the LG Electronics
Kompressor Vacuum at The 25th
Annual Spirit Awards.

 

About LG Electronics USA

 LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

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 CONTACTS:       

Clara Chang (201) 816-2011, clarachang@lge.com

John I. Taylor (847) 941-8181, jtaylor@lge.com

Nicole Lowe  (212) 880-5289, nicole.lowe@lg-one.com

 

Kompressor and DualForce registered by LG Electronics Inc. Life’s Good is a Registered Trademark of LG Electronics Inc.

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