Skip to Contents

Skip to Accessibility Help

Press Release

07/25/2007

LG ELECTRONICS DEBUTS DRAMATIC NEW 1080P LCD HDTV SERIES, BLENDING ELEGANCE WITH THE LATEST DISPLAY TECHNOLOGIES

High-End Portable Navigation, Next-Generation Internal Super Multi Blue Drives, Other Advancements Featured at LG's 2007 Summer Line Show at Christie's, New York

 

 

High-End Portable Navigation, Next-Generation Internal Super Multi Blue Drives, Other Advancements Featured at LG's 2007 Summer Line Show at Christie's, New York

 



NEW YORK, July', 2007 - Reminiscent of masterpieces by Da Vinci and Michelangelo, consumer electronics works of art by LG Electronics are on display at an exclusive Summer Line Show held tonight at the famed Christie's Auction House, one of the world's most prestigious and leading art auctioneers.
With LG's new "LBX" series of LCD HDTVs taking center stage, the world's largest manufacturer of TV flat panels unveiled three all-new "Full HD" 1080p models to be introduced this fall. LG also unveiled a top-of-the-line portable navigation device, ground-breaking, second-generation dual-format "Super Multi Blue" Blu-ray Disc Rewriter and HD DVD-ROM internal optical disc drives and a 50-inch addition to its 1080p plasma lineup.
At the event, LG showcased these new consumer electronics products, with three key principles in mind: style, functionality and the consumer experience. With more consumers looking to integrate cutting-edge technology, powerful performance and style in their homes, LG created technological masterpieces that meet the everyday needs of consumers.
"As a global leader in consumer electronics, LG Electronics is committed to providing consumers with advanced technology, especially high-definition displays and players," said K.I. Kwon, president of the LG Electronics USA, Inc., Consumer Electronics Division. "LG's commitment to the future is demonstrated through our ongoing investment in the development of both LCD and plasma sets to accommodate the increased consumer demand."
Design Key to Success
Product design continues to evolve into a must-have element for consumers. With its world-class Corporate Design Center and dedicated in-house research and design team, LG's emphasis is strategically focused on creating premium designs that satiate consumers' need for form and function. Through LG's global design network, the company continues to spearhead efforts to research and develop world-class, award-winning designs. In the past year alone, LG has been honored with 29 "red dot" design awards, 21 iF product design awards and 11 International CES Innovations Design and Engineering Awards. The LG Corporate Design Center also was named the red dot "Design Team of the Year" for its focus on design management.
"Today's consumer is both design- and technology-savvy, so an unparalleled experience is an important differentiator in our product introductions as they feature some of our most innovative technologies and sleekest designs ever," said Allan Jason, vice president of Consumer Electronics Marketing, LG Electronics USA, Inc. "It is for this reason LG Electronics has continued to focus on both elements, enabling it to stand out in a crowded market as an industry leader."
New Display Series Utilizes Design, Technology to Stand Out
Unveiled for the first time at Christie's, LG's dramatic new "LBX" HDTV LCD series epitomizes elegance and sophistication. The series exemplifies the fusion of design, style and the latest HDTV technologies. The LBX series will be available beginning September in three screen sizes, 42-, 47- and 52-inches. The LBX series boasts a masterful and modern appeal from its sleek, high-glossy black finish to its "Full HD" 1080p display capability. This series offers those consumers seeking the best possible viewing experience an impeccable, stylish design.
"With a gracefully curved, integrated micro-perforated speaker grill positioned directly beneath the screen, consumers can enjoy a clean polished look and robust, powerful sound. The unique design of the LBX series, with a glossy black finish, stylish stand and gentle bottom arc show a modern, clean look that is perfect for today's high-end home environments. To relate it to the art world, the LBX series would be our magnum opus," Jason said.
In addition to "Full HD" 1080p resolution, these advanced models incorporate TruMotion technology. Using a 120Hz LCD panel, TruMotion eliminates the "jaggies" usually found in LCD panels, particularly with scrolling text and fast action. These models also feature TruColor, providing a wide color gamut capable of reproducing 92 percent of the NTSC spectrum. Combined with LG's Super IPS panel, XD Engine and other convenience features, the LBX models are LG's best performing and best looking models.
This new series will be available in September at an MSRP of $2499 (42LBX), $3299 (47LBX) and $4499 (57LBX).
LG Takes Technology on the Road, in the Office, at Home
Other new products unveiled at the Christie's event include LG's new 50-inch plasma display (50PY3D), top-of-the line portable navigator and second-generation dual-format "Super Multi Blue" Blu-ray Disc Rewriter and HD DVD-ROM internal optical disc drives.
PY3D Series 1080p Plasma HDTVs: LG Electronics responds to the growing consumer demand for high-performance plasma displays with the introduction of its first 50-inch "Full HD" 1080p plasma (model 50PY3D). Like its 60-inch 1080p cousin (60PY3D), the 50PY3D incorporates "LG Simple Link" connectivity, allowing control of other LG Simple Link compatible equipment, such as DVD players or home theater systems, providing easy use home theater control. The PY3D series also features enhanced connectivity, including three HDMI inputs to allow for the growing number of source devices using this standard, and USB Media Host to allow for easy playback of digital music and photos on the plasma set.
The plasma HDTVs feature integrated ATSC/QAM/NTSC tuners and LG's proven latest-generation "VSB" circuitry for optimal digital reception. LG's models utilize a dramatic, side-speaker design, which features a unique reflecting digital index display, soft-touch controls and micro-perforated speaker grills for a high-quality finish. The 50PY3D will launch in September with an MSRP of $3499.
New Portable Navigator: The introduction of LG's latest top-of-the line portable navigator, model LN790, increases the number of LG super-slim navigation devices to four. Featuring a brilliant 4.3-inch widescreen, touch-screen LCD, the navigator comes preloaded with maps of the United States, Canada and Puerto Rico, and comes packed with millions of points-of-interest. Safe driving and convenience are paramount with turn-by-turn voice guidance with street name announcements ("Turn left on Main Street") allowing users to keep their focus on the road, as well as a supplied, steering wheel remote control. Its access to real-time traffic information service available in 50 North American cities with a 90-day free trial outsmarts road delays by automatically re-routing around slow-moving traffic. For additional convenience, the LN790 includes Bluetooth connectivity which enables hands free calling from compatible cell phones. The unit adds video playback to music and photos for maximum multimedia entertainment capability. The LN790 will be available in September at an MSRP of $699.
Second-Generation Super Multi Blue Drives: LG offers consumers unparalleled flexibility in next-generation optical disc drives with the introduction of two new dual-format "Super Multi Blue" Blu-ray and HD DVD compatible internal drives. Reflecting manufacturing efficiencies and marketplace realities, LG announced the units will retail at the new price of $499 for the GGW-H20LI and $399 for the GGC-H20LI. Both units feature LightScribe, enabling consumers to easily create direct-to-disc labels right from their drive. The optical drives are compatible with Blu-ray Disc, DVD, CD read/write and HD-DVD-ROM (read only), offering consumers the most universal units available.
The GGW-H20LI features a 6x recording speed of Blu-ray Discs, which means that it takes only 16 minutes to burn a full single layer BD-R disc (25GB), compared with 23-24 minutes for 4x recording and 46-47 minutes for 2x recording. LG also doubled its DVD+RW/-RW recording speed to 16x recording. The GGW-H20LI can record up to 50GB of data, equivalent to 4-1/2 hours of high-definition video or 22 hours of standard definition video (on a dual layer 50GB BD-R/BD-RE recordable media).
The GGC-H20LI, featuring Blu-ray disc and HD DVD playback compatibility, makes a great addition to any HD content enthusiast's system. The unit also offers consumers a 16x recording speed of DVD+RW/-RW and 32x recording speed of CD-R/RW.
LG also showcased its unique "SecurDisc"" models which use software jointly developed by LG and Nero to enable protection of confidential data, ensure data integrity and other data reliability and security functions. SecurDisc functionality is offered in both internal (GSA-H55LI, $79.99) and external (GSA-E60L, $119.99) configurations, both available now, as well as a slim, portable unit (GSA-E50L, $129.99), which will be available in August.
Other LG Masterpieces on display at Christie's ranged from LG's 71-inch "Full HD" 1080p plasma screen to home theater audio systems featuring unique flat speakers (model LHT799) and wireless surround sound speaker technology (model ACC97WK). A stylish "compact" home theater system (model LFD790) and versatile "micro" made for iPod home theater system (model LFD750) round out the Digital Media products shown. "Certified for Windows Vista" 1080p LCD computer monitors and optical drives were also among the featured products.
New Promotion Ideal for High-Definition Movie Enthusiasts
During the presentation, Jason discussed another LG Masterpiece - the Super Blu Player (BH100), the world's first dual-format high-definition disc player - and highlighted the company's current promotion.
Consumers receive 10 free movies of their choice - up to a $300 value - with the purchase of the Super Blu Player. Regardless of the movie's disc format - Blu-ray, HD DVD or standard DVD, consumers can enjoy 10 free titles of their choosing and play them back on the versatile LG Super Blu player. Available at Best Buy, Circuit City, and other national and regional stores since February, the BH100 has been a popular choice for consumers looking for a high-definition viewing experience. The promotion runs through July 21.
'Digital Signage' High-Definition Screens Enhance Christie's Auction Venue
Complementing the display of LG Masterpieces at Christie's, the company also integrated its digital signage solutions for commercial applications throughout the venue. The LG Commercial Products division provided 10 new 42-inch LCD monitors optimized for digital signage. Model M4210C-BA features built-in Internet Protocol (IP) technology that provides new options for customer interaction while allowing delivery of video content to multiple locations from one centralized video content and display controller. Capable of portrait (vertical) or landscape (horizontal) orientation, this screen's narrow bezel of 29mm enhances the use of a 4x4 video wall application.
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
CONTACTS:
Clara Chang (201) 816-2011, clara.chang@lge.com
John I. Taylor (847) 941-8181, john.taylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

 

close