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Press Release

05/01/2009

LG Electronics Debuts Enhanced Laundry Collection

Superior Performance, New Designs and Color Innovations are Centerpieces of the 2009 Washer/Dryer Line

Superior Performance, New Designs and Color Innovations

are Centerpieces of the 2009 Washer/Dryer Line

 

ATLANTA, May 1, 2009 LG Electronics, a global leader and technology innovator in home appliances, continues to reinvent the modern-day laundry room with product performance enhancements as well as an expansion of the popular, distinctive square-door design across its washer/dryer line. Striking new colors –  including a vibrant Riviera Blue and a Graphite Steel finish that offers the look of stainless steel – expand options for consumers seeking premium style.

 

Additional 2009 performance enhancements include the LG MotionCare™ Technology, which uses new cleansing motions to care for clothes and save time and energy; the unique LG TrueBalance™ system, to significantly reduce vibration; and an expansion of the company’s pioneering TrueSteam™ technology, which offers advanced functionality including the ability to reduce allergens and wrinkles from fabrics.   

 

LG’s entire line of laundry appliances is on display at the Kitchen and Bath Industry Show, May 1-3 in Atlanta (Booth C2010).

 

“From our industry-leading steam technology to award-winning, eye-catching designs, to our inventive and sophisticated color palettes, LG leads the industry in front-load laundry,” said Peter Reiner, senior vice president, marketing and strategy, LG Electronics USA. “The success of our laundry collection is a testament to the innovation and enhancement in LG’s overall product quality and performance.”

 

PERFORMANCE AND DESIGN INNOVATIONS

MotionCare Technology – LG’s advanced MotionCare technologies offer consumers something better in clothing care in addition to a way to save time, water and energy. Until now, washers only used one cleansing motion – tumbling – to clean clothes. LG developed a method to care for clothes with four new washing motions – rolling, stepping, swinging and scrubbing – using LG’s Direct Drive motor to increase efficiency and reduce noise and vibration.

 

Using various combinations of these washing motions, three MotionCare wash cycles improve clothing care performance and are gentler on fabrics:

·        Cold Care cycle uses cold water to clean clothes as effectively as a normal cycle with hot water.  Using a combination of tumbling, rolling, scrubbing and stepping motions, cold water in the laundry equals energy savings, gentler care of fabrics and enhanced washing performance.

·        Heavy Duty cycle uses a combination of tumbling and stepping to remove the toughest stains in less time, saving both water and energy.

·        Enhanced Hand Wash/Wool cycle uses the swing motion saving consumers time, water and energy while being gentler on delicates.

 

MotionCare Technology will be available in two models beginning in the third quarter of 2009. The steam technology version has a manufacturer’s suggested retail price of $1,499 for the washer (Model: WM2901HVA), $1,399 for the electric dryer (Model: DLEX2901) and $1,469 for the gas dryer (Model: DLGX2902). The non-steam model has a manufacturer’s suggested retail price of $1,199 for the washer (Model: WM2701HV), $1,199 for the electric dryer (Model: DLE2701) and $1269 for the gas dryer (Model: DLG2702). 

 

TrueSteam Expansion – As the first company to introduce steam in residential laundry products, LG will extend this popular technology to additional laundry models in 2009, including an all-new washer/dryer pair with an LED display panel. This LED display takes the guesswork out of cycle selection. The laundry pair also incorporates the unique and high-performance features consumers have come to expect from LG’s TrueSteam technology, including the exclusive Allergiene™ cycle, designed to reduce common allergens such as dust mites and pet dander on fabrics. With an ultra large 4.5 cubic-foot capacity (IEC), the SteamWasher™ saves consumers a significant amount of time and energy. Like all LG laundry systems, the new models are Energy-Star rated.                                                                                         

The models are available at a manufacturer’s suggested retail price ranging from $1,399 to $1,499 for the washer (Model: WM2801) and $1,299 to $1,399 for the dryer (Model: DLEX2801/DLGX2802).

 

Anti-Vibration Technology – LG extends its TrueBalance Anti-Vibration system to all premium laundry models in 2009.  The TrueBalance system helps to offset unbalanced loads in the washer drum, which may produce vibration and noise. The system is designed to minimize overall washer vibration – even in unbalanced loads – allowing for a quieter operation, making LG laundry pairs ideal for placement anywhere in the home, including the second floor.

 

Bold Styling Options – LG’s laundry systems continue to lead the industry in outstanding product design. The company is extending its popular square-door look to more steam models (with options of both LCD and LED display panels) and non-steam models, allowing homeowners to mix and match to best suit their lifestyle. This distinctive door design – measuring nearly 17 inches – makes it easier for consumers to access, load and remove clothing.

 

At the forefront of LG’s restyled laundry line is a striking new Riviera Blue finish. With its bold undertones, Riviera Blue offers a dynamic, fresh twist to this classic color, adding personality to the laundry room. LG’s new Graphite Steel finish gives the look of premium stainless steel, offering a timeless, sophisticated style at an attainable price. With the unveiling of these two new finishes, LG continues to deliver the most stylish designs in the industry.

 

Customer Satisfaction is KeyThis year, LG unveils the industry's longest warranty at 10 years on its Direct Drive motor, which offers increased efficiency, a longer lifetime and noise and vibration reduction. Operating without belts or pulleys, the Direct Drive motor delivers power directly from the motor to the drum, bringing consumers the benefits of reduced operating sound and vibration, as well as increased energy savings.

 

LG is committed to delivering appliance innovations that offer consumers smart technology and high performance features, along with a distinctive and stylish design package. LG has ranked “Highest in Customer Satisfaction with Clothes Washers” by J.D. Power and Associates three years in a row.

 

LG received the highest numerical score for clothes washers in the proprietary J.D. Power and Associates 2008 Laundry Appliance StudySM. Study based on 7,000 total responses measuring 15 brands and measures opinions of consumers who purchased clothes washers during the previous 24 months.  Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2008. Your experiences may vary.  Visit jdpower.com.

 

 

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

 

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CONTACTS:               Clara Chang (201) 816-2011, clara.chang@lge.com

Katy Donnelly (704) 846-1864, katy.donelly@ogilvypr.com

 

* Specifications, pricing and availability subject to change without notice.

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