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Press Release

06/09/2004

LG ELECTRONICS' DIGITAL VIDEO PRODUCTS TARGET EDUCATION MARKET AT INFOCOMM 2004

Real-World Installation Highlights How HDTV Solutions Meet Needs of Educators and Students

Real-World Installation Highlights How HDTV Solutions Meet Needs of Educators and Students

ATLANTA, June 9, 2004 - LG Electronics is demonstrating its dedication to developing advanced tools for use in educational settings this week at InfoComm 2004 (Booth #3139). Visitors to the "classroom" portion of the LG booth will see and hear LG's education team demonstrate the latest lineup of products developed specifically for schools, including flat-panel plasma and LCD TVs, flat-screen "48 Series" TVs, and LG's new, 15-inch USB tablet monitor.

Bridging the Gap
The InfoComm exhibit highlights digital display products being deployed for the first time by progressive school districts. For example, as part of a program called, "Taking Tomorrow's Technology to Today's Schools," LG recently outfitted Whitney High School, a grade seven-10 comprehensive school based in Cerritos, Calif., with plasma and LCD TVs.
To support the development of a curriculum utilizing the latest technology, a select group of five students called the "LG Focus Team" was challenged with using LG technology in its classroom presentations. Over a period of several months, the team developed projects encompassing many areas of study, including science, language arts, history, math, foreign language and fine arts.

Todd Moffett, director of sales for LG's Commercial Products education group, said the project was a direct result of a recent U.S. government mandate to incorporate technology in schools.

"It has been documented that students are more attentive when taught with new technology tools versus traditional methods," Moffett said. "Most students in this country grew up with access to television, videogames and other interactive technologies, so it makes sense to bring that technology into the classroom as well. And LG's digital products also help educators bridge the gap from the analog to the digital world."

Moffett added that LG, under its Zenith brand name, has long been a major proponent of developing advanced technology for teachers and students, and LG's latest lineup of products continues that proud tradition.

Going High-Tech
Some of the products employed in the Whitney High School project will be on display in the "classroom" section of LG's booth, including:


  • 42-inch plasma display monitors (Model MU-42PZ90C);

  • 32-inch flat-screen "48 Series" presentation monitors (Model H32G48S);

  • 15-inch LCD HDTV monitors featuring LG's proprietary Super In Plane Switching (IPS) technology for wide-angle, distortion-free viewing (Model RU-15LA61);

  • LG's series of ProSelect interface cards (Models PCZ3100, HSC1200T and HCS1301T) and an interface box (LST-4600A) that expands the features and networking capabilities of LG's commercial-grade televisions; and

  • New, 15-inch USB tablet monitors (Model L1530TM), which allows on-the-spot modifications to any computer-based presentation.


Additional products on display in the LG booth include a 50-inch HDTV plasma HDTV monitor (MU-50PZ90C), noted for its bright picture even in well-lit classrooms; a 30-inch widescreen (15:9) LCD HDTV monitor (Model RU-30LZ50C) with Super IPS technology, and additional ProSelect interface cards and boxes for applications in a variety of educational and commercial environments.

LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a global leader in consumer electronics, information technology and communications products. LGEUS is comprised of four business units: Digital Appliance, Consumer Electronics, Information Technology and Mobile Phones. In providing cutting-edge, performance-driven products for the largest digital market in the world, LGEUS's goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever and deliver on its marketing promise of "LG: Life's Good." For more information on LG's commercial products, please visit www.lgcommercial.com.

CONTACT:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Kelly Gordon (773) 531-7737, kelly.gordon@ogilvypr.com

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