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Press Release

05/04/2004

LG ELECTRONICS EXECUTIVE HONORED BY ACADEMY OF DIGITAL TELEVISION PIONEERS

Taylor Recognized for HDTV Industry Leadership

Taylor Recognized for HDTV Industry Leadership

WASHINGTON, April 5, 2004 - LG Electronics' senior U.S. public affairs executive has been honored as the industry leader most influential in advancing digital high-definition television (HDTV). The Academy of Digital Television (DTV) Pioneers awarded its 2003 DTV Industry Leadership Award to John I. Taylor at the annual awards gala. Taylor is vice president of public affairs for LG Electronics USA Inc. and for LG's Zenith subsidiary, a long-time DTV leader and primary developer of the U.S. DTV broadcast standard.

The annual DTV Awards are independently voted on and bestowed by the DTV Academy for excellence in all aspects of digital content development and delivery, analog-to-digital transition leadership and the promotion of high-definition television (HDTV) products and services. More than half of the DTV Academy members are individuals outside the consumer electronics industry.

"As one who has been involved in the digital TV transition since before it was digital, I find the current momentum behind HDTV truly amazing and gratifying," Taylor said. "I take special pride in LG's important role in making HDTV a reality today," he added, thanking his company for the opportunity to participate in the DTV process and praising his many industry colleagues for their cooperation, support and encouragement.

The awards, presented during a special luncheon honoring the DTV Academy, recognized achievements made throughout 2003 in 13 categories, including Industry Leadership, Government Leadership, Best HDTV programming, and the People's Choice Award for the best HDTV program - the first and only Digital Television Academy Award voted on by the public.
Credited with countless high-profile demonstrations of DTV technology over the years and recognized for driving inter-industry DTV collaboration and consensus, Taylor has been involved in digital television for 17 years, since Zenith launched its HDTV research efforts in'87. A charter inductee into the Academy of Digital Television Pioneers, Taylor represents LG Electronics on the Board of Directors of the Video Division of the Consumer Electronics Association (CEA) and serves as Chairman of its HDTV Promotion Committee. He is a Director of the ATSC Forum and the Home Recording Rights Coalition.

Previously, he also served as Chairman of the CEA Communications Committee, Chairman of the Public Affairs Group of the "Digital HDTV Grand Alliance" and Promotion Chair of the Advanced Television Systems Committee (ATSC). Taylor co-chaired the joint HDTV promotion efforts between the CEA and the National Association of Broadcasters (NAB) and has been active in HDTV activities in conjunction with the National Cable and Telecommunications Association (NCTA). He is an associate member of the North American Broadcasters Association and the Inter-American Telecommunication Commission.

Taylor has been an LG employee since'99 when LG Electronics merged with Zenith. He joined Zenith in'81 and has been the company's senior public affairs and communications executive since'87 and a corporate officer since'93.

Last year's DTV Industry Leadership Award recipient Gary Shapiro, CEA president and CEO, said, "Receiving a DTV Academy Award - even a nomination - is a true achievement. Members of the DTV Academy are individuals from all relevant industries who have been committed to the analog-to-digital transition for more than a decade. The awards allow them to recognize the companies and individuals that are making contributions to the growth of HDTV."

The 2003 DTV Academy Award recipients are:
DTV Industry Leadership Award - John Taylor, LG Electronics DTV
Government Leadership Award - The Honorable Michael Powell, FCC Chairman
DTV Retailer Leadership Award - Best Buy
Best DTV Network - CBS
Best Local DTV Broadcaster - WRAL, CBS affiliate in Raleigh, N.C.
Best DTV Cable System - Comcast
Best DTV Satellite Provider - DirecTV
Best DTV Satellite Programmer - HDNet
Best DTV Sporting Event - ABC Monday Night Football
Best Original DTV Material - ABC Monday Night Football
Best DTV Journalism - This Week In Consumer Electronics (TWICE)
People's Choice Award - CSI: Miami, CBS
DTV Academy Award of Distinction - ESPN HD

The Academy of Digital Television Pioneers is a select group of 203 individuals who have played a significant role in the decade-long effort to make digital television a reality for consumers. The DTV Academy includes representatives from the broadcasting, program development, and consumer electronics industries, as well as present and former government officials and members of the media. The DTV Academy is dedicated to recognizing today's DTV leaders and to continued collaboration on the DTV transition. For more information on the Academy of Digital Television Pioneers, visit www.CE.org/dtvacademy.

LG Electronics (www.lgusa.com) is a major global force in electronics and information & communications products with more than 64,000 employees working in 76 overseas subsidiaries around the world. HDTV is a key element of LG Electronics' goal to enable the intelligent networking of digital products that will make consumers' lives better. LG Electronics' subsidiary Zenith (www.zenith.com) is a long-time U.S. consumer electronics leader and primary developer of the digital HDTV transmission system adopted by the FCC. Zenith's Emmy award winning technologies include digital HDTV, flat-screen CRTs, stereo TV and TV remote controls. Zenith merged with LG Electronics in'99.

CONTACT: Aimee Huntsha, 847-941-8183, aimee.huntsha@lge.com

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