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Press Release

02/04/2008

LG ELECTRONICS LAUNCHES CELEBRITY DESIGNER PROGRAM INTEGRATING HOME TECHNOLOGY AND INTERIOR DESIGN

'Trading Spaces' Interior Designer Doug Wilson Launches LG Techorator Program with Advice for Incorporating Technology into Home

 

'Trading Spaces' Interior Designer Doug Wilson Launches LG Techorator Program with Advice for Incorporating Technology into Home

 

 


ENGLEWOOD CLIFFS, N.J., Jan. 29, 2007 - New consumer research shows that when people first unwrap and plug in new consumer electronics, 70 percent don't know how to make these sleek pieces of technology fit into their home d�cor.
Celebrity interior designer Doug Wilson is working with LG Electronics to help consumers by offering tips and ideas on how to "techorate" their homes by melding innovative consumer electronics with interior design. Techorate is a term coined by LG Electronics that refers to the integration of technology into the overall decorative theme of a home.
Wilson, perhaps best known for showcasing his design expertise on TLC's "Trading Spaces," is working with LG Electronics as the first official "Techorator" to develop consumer tips and tricks to guide them through the techorating process.
"The television has become the hearth of the 21st Century, but I've seen people struggle with the basics, from choosing the right type and size television to its optimal placement for their viewing in the space," said Wilson. "I'm excited to help consumers be successful integrating electronics into the design of their interior space, and to empower consumers to make the right decisions before, during and after the techorating process."
LG's consumer research also found that nearly half of Americans (47 percent) find understanding the functions and features of new television models to be challenging. Wilson will address this and other consumer needs by highlighting common issues consumers have when purchasing home electronics-such as how to blend electronics and design to reflect their personal style, selecting the right size television for a room's space, and how to choose between plasma and LCD, in addition to offering helpful guidelines for techorating.
"Doug Wilson is known for his ability to revitalize all types of spaces, large and small, old and new," said Tim Alessi, director of product development for LG Electronics, USA. "His broad experience makes him the ideal LG Techorator for consumers looking to incorporate modern technology into a variety of room designs. We value his ability to provide actionable and understandable techorating advice to consumers as they look to bring more technology into the home."
More information on the art of techorating and the LG Techorator can be found on www.wikipedia.org.


About Doug Wilson
Doug Wilson is a modern day Renaissance man - a designer, author, television showman and philanthropist. While he is perhaps best known as the "colorful" designer for his daring, high-impact rooms on TLC's hit series "Trading Spaces," this small-town boy turned design-phenom extends well beyond his television persona. Raised five miles outside the town limits of Broadlands, Ill., population 350, Wilson uses the purity and serenity of his childhood home as inspiration for melding organic elements with a fresh, sophisticated and inherently American sense of style.
His designs are unconventionally stylish and urbane, and Wilson has packaged his expertise into a uniquely comprehensive portfolio. He has hosted three television shows on TLC - "Trading Spaces," "America's Ugliest," and "Moving Up," currently in its 4th hit season. Clarkson Potter/Random House published his debut design book, Doug's Rooms, and Doug pens regular design columns for In Touch Weekly and Signature Kitchens & Baths.
While Wilson is bringing unconventional design into the homes of viewers across the nation, he is also working to make "doable" design accessible to everyone - not just those lucky few who are chosen to appear on an interior design television show or who can afford a high-end decorator. In his book Doug's Rooms, Wilson provides room design ideas, pictorial how-tos, and decorating advice encouraging readers to focus on a specific touchstone for each room - a swatch of fabric, a favorite knick-knack, or a thrift-shop treasure - to create their space.
Given Wilson's comprehensive portfolio, this celebrity designer is well on his way to transforming America's homes&one room at a time. For more information about Wilson and his company please check out www.douglaswilsonltd.com.


About LG Electronics North America
LG Electronics North America, based in Englewood Cliffs, N.J., is the regional headquarters of LG Electronics, Inc., a global force in consumer electronics, mobile communications and home appliances. In the United States, Canada and Mexico, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances, under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
Clara Chang (201) 816-2011, clara.chang@lge.com
John I. Taylor (847) 941-8181, john.taylor@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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