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Press Release

10/27/2005

LG ELECTRONICS MOBILECOMM LEADS THE U.S. MOBILE HANDSET INDUSTRY IN CUSTOMER SATISFACTION

J.D. Power and Associates Study Ranks LG Tops Among Mobile Phone Manufacturers in a Tie

J.D. Power and Associates Study Ranks LG Tops Among Mobile Phone Manufacturers in a Tie

SAN DIEGO, October 27, 2005 - According to J.D. Power and Associates, LG Electronics MobileComm (LG Mobile Phones) is the highest ranked mobile phone manufacturer in customer satisfaction when compared among the eight largest wireless handset manufacturers. LG tied for the highest score of 107 on the customer satisfaction index, well above the industry average of 97. The J.D. Power and Associates study measures customer satisfaction in five weighted categories (physical design- 24%, operation- 22%, features- 20%, handset durability-'%, battery life- 15%) among 17,701 households owning their mobile phones for less than two years.

The J.D Power and Associates study reveals that LG Mobile Phones performed particularly well in the physical design category and scored highest for battery functionality among the eight major mobile phone manufacturers. LG Mobile Phones has an established reputation as a leader in cutting edge mobile phones that are both stylish and functional. Consumers are noticing, with the weight of the physical design category increasing'% since 2003, and now being the most important of five factors in determining customer satisfaction.

" LG Mobile Phones is proud to be recognized as an industry leader by the highly respected J.D. Power and Associates," Jeff Hwang, senior vice president of marketing and product management for LG Electronics MobileComm U.S.A., Inc. " Our goal has always been to provide mobile phone users with the most stylish, functional and unique products available. We understand that customer satisfaction is all about delivering a handset that exceeds the users expectations related to style, functionality and longevity."

About LG Electronics, Inc.

LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets.

For more information please visit www.lg.com

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