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Press Release

03/15/2005

LG ELECTRONICS MOBILECOMM'S STRONG PRESENCE AT CTIA 2005 MIRRORS THEIR GROWING DOMINANCE IN THE WIRELESS INDUSTRY

2005 Handset Lineup Reflects LG's Great Strides Forward in Advanced Feature Development and Aggressive Marketing Initiatives

2005 Handset Lineup Reflects LG's Great Strides Forward in Advanced Feature Development and Aggressive Marketing Initiatives

NEW ORLEANS, March 14, 2005 - LG Electronics MobileComm, a leading worldwide provider of the most advanced wireless handsets and accessories, will have a strong presence at the CTIA Wireless 2005 show at the Morial Convention Center in New Orleans, March 14-16. Attendees will have the opportunity to preview LGs 2005 handset roadmap, packed with handsets that integrate the latest wireless technologies with style and function.

LG Electronics MobileComm continues its rapid growth in 2004, once again winning the largest share of the U.S. CDMA mobile handset market, selling nearly 16 million units in 2004 to garner 27 percent of sales in the U.S. In addition, LG ranked third overall in terms of mobile handset sales in the U.S. in Q4 of 2004, and secured the number four spot for all U.S. mobile phone shipments, according to a recently released mobile phone market share study from leading information technology market research and advisory firm IDC*,.

In addition to its strong leadership in the CDMA market, LG has delivered on its commitment to rapid expansion in the GSM space, shipping over 1.6 million GSM handsets in the U.S. during the fourth quarter of 2004. The company's strong growth in the GSM market has LG poised to continue its major expansion into the U.S. GSM space into 2005.

"LG is anticipating a very exciting CTIA show this year," said Juno Cho, president of LG Electronics MobileComm. "Our 2005 handset roadmap encompasses more than 40 handsets, and consumers and media at the show will be getting a glimpse of the future of LG's CDMA and GSM initiatives, including upcoming handsets with 3G features like EVDO, Bluetooth and integrated megapixel camera capabilities, along with exciting new form factors and cutting-edge designs."

LG's presence in New Orleans kicks off with the official CTIA Press Reception at the Morial Convention Center on Sunday, March 13 at 6:30 p.m. LG will also be participating in Mobile Focus, the press-only event to showcase the latest wireless technologies and services, on Monday, March 14 at 6:00 p.m. at the Hyatt Regency Hotel at Poydras Plaza. During the show, fashionistas and wannabees alike can check out the sleek styles and hot new looks of LG's latest handsets in the "Fashion in Motion" wireless fashion show, which will be held several times each day on the MEX Stage. Three of LG's latest handsets will be prowling the runway along with the latest and greatest in communication technology.

During exhibit hours, attendees can get a closer look at all of the latest products from LG at the LG Booth, #1645 in Hall B2.

Featured LG Handsets at CTIA Include:

LG8100: Integrating the high-speed data capabilities of EVDO technology with a CCD 1.3 Mega Pixel Camera, the LG8100 takes the next steps into the expanding world of 3G with video and music on demand, integrated Bluetooth capability and a Mini-SD slot for external memory.

LG7200: The LG7200 handset features the convenience of Push-to-Talk capability, offering consumers this practical feature in one of LG's sleek new sliding form factor handsets. Color screen, speakerphone and enhanced messaging services rounds out a comprehensive package of the advanced, yet practical features.

LG5200: The new LG5200 showcases style and function in LG's sleek trademark clamshell form factor and features an integrated VGA camera, speaker-independent voice recognition and LG's hands-free "drive mode" for maximum safety while using the phone in the car.

MM535: The MM-535 features a sleek, sliding form factor, 1.3 megapixel camera with flash, video capability and streaming media. In addition, the MM-535 offers a full color LCD screen, speakerphone and external storage for downloaded media as well as photo and video clips.

A7110: The new A7110 features an integrated camera/camcorder to record up to 30 minutes of video, loads of multimedia features, and EDGE Class 10 capabilities for high-speed data transmission and video on demand. One-touch mobile instant messaging allows users to IM with ease.

F9100: With a slideout QWERTY keyboard and dedicated IM functionality, the new F9100 handset from LG and Cingular Wireless provides users with an authentic instant messaging experience on their mobile phone, allowing easy typing and constant access to all of the most popular IM applications.

LG3300: Now one phone can look like many with the LG3300's interchangeable colored faceplates, so your phone can change along with your style. The lightweight LG3300 handset also features mobile email, enhanced messaging service, powerful speakerphone and a bright color screen.

LG225: Integrated camera and a full list of advanced features make the LG-225 the latest "Must-Have" phone from LG. The LG-225's sleek internal antenna enhances its compact shape, and the phone's lightweight design integrates advanced features, including a CMOS VGA camera, speakerphone and mobile web.

VX8000: The newly launched VX8000 is the pinnacle of a visual entertainment handset, enhanced by the high-speed data capabilities of EVDO technology and Verizon's V-Cast service. The VX8000 supports Video and Music on Demand, Video Messaging and features an integrated CCD 1.3 Mega Pixel Camera with macro mode with four digital zoom settings for shooting video and still images.

VI-125: A sleek, internal antenna enhances the VI-125's compact shape and the phone's lightweight design integrates such key features as a side-key for triggering voice activated dialing and memo recording. A full duplex speakerphone, voice-activated dialing, email capability and customizable avatars for Caller ID complete this practical and stylish package.

LG4750: Merging technology and convenience, the innovative LG4750 expands mobile communication with Push to Talk - one-touch walkie-talkie service. Trendsetting style unites with Voice Command and speakerphone to instantly enhance your mobile experience.


* Source: IDC, Worldwide Mobile Phone QView, 4Q04 Data.


About LG Electronics

LG Electronics, Inc. (Korea Stock Exchange: 06657.KS), headquartered in Seoul, South Korea, was established in'58 and has grown into a global force in electronics, information and communications products with annual total revenues of US $29.9 billion (consolidated). With more than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, LG Electronics is comprised of four main business companies including Mobile Communications, Digital Display, Digital Media, and Digital Appliance.

The LG Mobile Communications Company provides total solutions ranging from wired and wireless handsets to telecommunication equipment. The company is a leader in the innovation and development of cutting-edge technologies in next-generation wireless telecommunications and is steadily expanding its global market share in 3G (WCDMA / CDMA2000) wireless systems.

LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit www.lgusa.com.

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