Press Release

03/11/2005

LG Electronics Participates in CeBIT 2005

LG Electronics Participates in CeBIT 2005

LG Electronics Participates in CeBIT 2005

- Secures three exhibition halls with a combined area of 2149 m2 at the world-leading
multimedia, IT and telecommunications trade show CeBIT 2005, and showcases more than
400 products

- Showcases world-best multimedia-feature appliances such as the gold-decorated 71-inch
plasma TV, cutting-edge 3G mobile phones, and the world's first terrestrial DMB
mobile phone

LG Electronics will showcase a wide array of cutting-edge digital home appliances and telecommunication devices at CeBIT (Center of Business Information Technology and Telecommunication) which runs in Hanover, Germany, from March 10th to 16th. The company is set to demonstrate its innovative technologies to the world through the trade show.

CeBIT, celebrating its 33rd anniversary this year, will provide a glimpse of global industrial trends in electronics, information technology, telecommunications, and computer sectors. As one of three world's largest shows, CeBIT attracts about 6,200 firms from 76 nations, an estimated 500,000 viewers, and about 3,000 news media companies.

LG Electronics will showcase 26 digital product groups comprising about 220 models at its large booth covering an area of about 2149 m2 with the theme of "Life's Good." Among the exhibited products are the world's largest commercialized 71-inch plasma TV, world's first commercialized 55-inch LCD TV, and the world's first terrestrial digital multimedia broadcast-receiving mobile phone that was unveiled last November.

LG Electronics will display the world's highest-price gold-decorated plasma TV at the the exhibition booth to boost the exhibition concept of "Life's Good." The company will likewise show colourful videos aimed at promoting its "Life's Good" image, and cutting-edge technologies in PDP, LCD, mobile phone and other appliances, through three large-scale structures including two sets of PDP moving towers (twelve vertically-moving 50-inch plasma TVs), and one set of PDP wall (18 fixed 50-inch plasma TVs).

LG Electronics will showcase a line-up of innovative plasma TVs aimed at seizing the world's top spot in plasma TVs by 2006 with its world's largest PDP module production capacity, the world's first terrestrial DMB phones and satellite-based DMB phones, and a lineup of WCDMA phones that spurred the 3G sensation last year as over 4 million units were supplied. Its cutting-edge products will surely draw the attention of CeBIT audience.

In February, LG Electronics received the "iF Design Award 2005" from International Forum Design (iF), a Germany-based world's authoritative industrial design association launched in'54.

The company's iF Design Award-winning products include a HDD-embedded 50-inch plasma TV, the world's largest 55-inch all-in-one LCD TV (DN-55LP10), 3G mobile phone
(model: Mulan U8300), instant messaging (IM) mobile phone (model: LG-F9100), 7-inch portable DVD player (DP 8800), and SolarDom light-wave oven (MP-9483FL). These products will be showcased separately at the booth.

At the Consumer Electronics Show 2005, held in Las Vegas in January, LG Electronics received innovation awards in its 16 products including plasma TV, LCD TV, LCD monitor, mobile handset, and DVD player, thus receiving 16 innovation awards in total, the industry's largest number for two consecutive years.

Meanwhile, LG Electronics has been officially sponsoring Germany's World Cup national soccer team since February 8. As such, the company will hold an autograph signing ceremony by the team's coach Klinsmann at its booth at two p.m. on the opening day of the show.

Furthermore, LG Electronics will install WOW LG (www.wowlg.com), Global Portal of LG Mobile, within its booth to allow views to download their desired mobile phone programs, and hold various events to present features of a wide variety of its digital products during the show.

Prime Products Exhibited at CeBIT 2005

Mobile Handsets

At CeBIT 2005, LG Electronics' Mobile Communications Company will unveil refined, cutting-edge mobile phones that have pocket-jewelry concept-based innovative designs and a combination of entertainment and convergence features. The company thus will demonstrate its technological prowess and well-prepared business capabilities to the European mobile handset market.

LG Electronics' 3G mobile phones including the LG-U8150 model are compatible with GSM/GPRS networks, and also enable realtime communications through their video telephony function, a prime 3G feature.

The dual folder designed 3G handsets have cutting-edge multimedia features such as VOD/AOD on a 260,000-color TFT-LCD, video recording, multimedia messaging service (MMS), and MP3.

LG Electronics, which last year supplied 3G mobile phones to Hutchison Whampoa, Orange, O2, Telefonica Moviles and was selected as a supplier to Cingular Wireless, expects to achieve a rapid growth of over 100% compared to last year in Europe and the United States, and also to drastically boost its 3G brand awareness in the WCDMA mobile handset market with an estimated size of 50 million units in 2005.

LG Electronics developed world's first terrestrial digital multimedia broadcast- receiving phone (model: LG-LT1000) and unveiled it last November. This model, equipped with the company's own-developed System on Chip (SoC), enables the reception of terrestrial multimedia broadcasts and mobile communications simultaneously.

LG Electronics' terrestrial DMB phone drastically improved problems of the handset size and power consumption. The industry watchers said that the company has provided a momentum to lead the new multimedia-feature handset market which fuses broadcasting and communications, together with its satellite-based DMB phone (model: LG-SB100).

At CeBIT, LG Electronics will showcase a wide variety of innovative products that have cutting-edge technologies and state-of-the-art designs, thus demonstrating its mobile phone technological prowess. The company is set to unveil those leading-edge products in the global market this year.

The IM (instant messaging) phone (model: LG-F9100) enables the use of AOL, ICQ, and Yahoo messengers, and also was an 'iF Design Award' winner.

The IM phone sports black refined designs, and has a QWERTY type keyboard (PC keyboard) sliding side-ways and allows users to enjoy messengers and e-mail anywhere, anytime.

Launched in'54, the 'iF Design Award' is designed to support products with superior designs and manage the system of developing products. The award, alongside the U.S. 'Industrial Design Excellence Award (IDEA),' boasts tradition and prestige in the industrial design circles. The award-winning products, as selected yearly, receive IF marks, and are presented to the audience through the CeBIT trade show, which is held in Hanover, Germany, annually.

The 'iF Design Award' from International Forum Design, the world's authoritative industrial design association based in Germany, considers ten items for screening such as practicality, safety, durability, ergonomic consideration, originality, harmony with the environment, resources saving and reuse, visualization of usage and functions, high-quality design, and sensory and intellectual stimulus.

Meanwhile, LG Electronics will introduce various premium models that are based on world-best technologies which have been unveiled or will be unveiled in the test bed mobile phone market of Korea, boosting the position of "Technology-savvy Korea."

Gaining popularity of the crowd were LG Electronics' terrestrial DMB phone and satellite-based DMB phone, as well as its first 3D game phones (models: LG-SV360 and LG-KV3600) displayed in the booth which are embedded with a 3D acceleration chip and a horizontal QVGA-type (320 by 240) LCD and received comments that they implemented a true playing of 3D game on the mobile phone.

In addition, LG Electronics showcased the OnePhone (model: LG-KF1000) embedded with a Bluethooth module supporting walkie-talkie and wire and wireless connection services, as well as 3 million-pixel camera phone, music phone, PDA phone, various VOD phones, and other technology-leading mobile phones.

Mun-hwa Park, President of LG Electronics' Mobile Communications Company, said, "LG Electronics showcased a wide variety of mobile phones with convergence features, demonstrating our cutting-edge mobile phone technologies. Furthermore, we will disclose mobile phones with innovative designs unseen before, and continue to unveil innovative mobile phones which are based on cutting-edge technologies and are equipped with design refinements, as well as global competitiveness."

Plasma TV

The world's first 71-inch plasma TV, unveiled by LG Electronics, is the world's largest commercialized model. The model implemented 1080p (scanning lines), full high- definition images, which was considered impossible for a large PDP at the unveiling in July 2003, and features a 16:9 ratio screen, has received a favorable response from the flat panel display industry.

In addition to the 71-inch plasma TV, LG Electronics unveiled a gold-decorated home theater system, dubbed as "Luxury Gold Design," which emphasized the truly premium image.

This model is equipped with LG Electronics' flagship picture-enhancement chip, XD Engine, enabling ideal treatment of digital signals. The model also resolved problems caused by signal strength differences during the transmission process, drastically improving the brightness and contrast ratio compared to existing models.

Meanwhile, LG Electronics developed and unveiled world's first single-scan driving technology-based 42-inch plasma TV in the XGA class. This single-scan driving technology, compared to the dual-scan driving technology applied to XGA models, drastically reduced components, and improved performance, thus significantly boosting price and technological competitiveness.

The single-scan driving technology, which is being commercialized in VGA-class models, was considerably difficult to implement with XGA-class models due to an inability to secure appropriate driving time following an increase in the number of pixels, to ensure complicated driving circuits, and to enhance product reliability. LG Electronics successfully commercialized the technology, the first of its kind, and unveiled the technology-based plasma TV in the third quarter of 2004, and thus this will likely advance the time when the PDP industry will adopt single-scan driving technology for XGA-class PDPs.
* Plan to Become No.1 in plasma TV by 2006 & No. 1 in DTV by 2007

LCD TV

LG Electronics unveiled a commercialized 55-inch LCD TV in an all-in-one mode, the world's first in the 50-inch range. The model embeds a set-top box designed for receiving digital broadcasts, and the XD Engine to perfectly handle digital signals. Likewise, the model resolved problems caused by a difference in signal strength during the transmission process, thus drastically improving the brightness and contrast ratio, compared to existing models.

Also, the product is equipped with the S-IPS module designed to provide the world's best optical viewing angle of 178 degrees vertically and horizontally, thereby overcoming the shortcoming of existing LCD TVs, allowing users to watch high-quality images from any angle.

In particular, the model features a'20 by 1080 (1080p) resolution, implementing a full high-definition twice that of existing digital TVs.

Meanwhile, LG Electronics, which in May 2003, unveiled a 17-inch LCD TV with a built-in DVD player, the first of its kind in Korea, showcased a 23-inch convergence LCD TV at CES 2005 in January, and an innovative 26-inch convergence LCD TV (26LZ5RV) at CeBIT 2005 in March.

The 26-inch DVD player-LCD TV combined model increases space usage, enhances convenience and practicality, as well as enables the viewing of high-quality DVD films on the wide 16:9-ratio screen.

Also, the model, when equipped with a digital set-top box, enables the viewing of high- quality HD broadcasts, and the reception of PC signals thus serving as a TV and a DVD player, as well as a PC monitor.

In particular, the tray-type DVD player, equipped on the side of the LCD TV, can play various formats including DVD titles, MP3 files and JPEG files, as well as produce 5.1 channel digital sounds ideally suited for viewing movies.

The 15-inch wireless LCD TV, comprising a monitor and a transmitter (wireless transmission equipment), enables the viewing of images through wireless transmission (802.11g/b) when an RF cable (hybrid fiber coax for viewing TV, TV-receiving cable), a DVD player or a VCR is connected to the transmitter.

The model is capable of sending and receiving signals wireless within a 35m radius. Equipped with a detachable battery, it enables up to two hours of viewing at one charging, allowing users to enjoy various multimedia services anywhere in the home.
* Plan to become No. 1 in LCD TV by 2008

Super-Slim CRT TV

The world's first 32-inch super-slim digital CRT TV (model: 32FS1), unveiled by LG Electronics, drastically shortened the existing CRT (Braun tube) length of 500 mm to the world's shortest 352 mm. Thus, the model drastically reduced the depth by about 20 cm to 39 cm from the 60 cm depth of existing 32-inch Braun tube TVs.

The model also features slim designs, thus eliciting the impression that a small handbag hangs on the side of a premium LCD TV.

The super-slim Braun tube TV is equipped with LG Electronics' flagship picture-enhancement chip, XD Engine, designed to perfectly treat digital signals, thus resolving picture problems caused by a difference in the signal strength and offering brighter and shaper pictures.

The super-slim Braun tube TV, viewed as a revolution in Braun tubes, will increase its demand from one million units in 2005 to 2.8 million in 2006, 4.6 million in 2007, and a hefty 15 million in 2010.

LCD Monitor

LG Electronics showcases LCD monitors that have innovative designs and functions, reflecting a wide variety of consumer needs.

The 80 series LCD monitors like L1780Q and L1980Q have a thickness of 20.5 mm, about half that of existing models, boasting the world's thinnest models. When folded it has a thickness of only 66 mm due to the double-hinge structure of the stand.

In particular, the models, equipped with auto-pivot and auto-switching features, automatically flip over displayed images when they are pivoted vertically or horizontally.

The 40 series LCD monitors (model: L1740P and others) features a harmony of straight and curved lines, a true expression of cutting-edge designs.

In particular, the L1730S model was the recipient of the Best Innovation Award at CES 2005. The award goes to the top products in terms of design and technology in each category.

Meanwhile, the 80 series and 40 series models implemented the world's fastest response time of 8ms, demonstrating LG Electronics' technological prowess.

Also, LG Electronics-developed f-Engine, embedded in those models, which enhances brightness without compromising colors, and makes colors more distinct.

Line-up of Convergence Products

In line with the increasingly growing demand for premium home entertainment products, LG Electronics is striving to unveil innovative digital convergence products, enhancing its brand recognition in the European market through aggressive marketing campaigns.

The DVD recorder (model: RH7900MH), featured in a 49 mm slim design, supports DVD+R/RW, and DVD-R/RW, and is equipped with a 250 GB HDD designed to make it simple to edit and store contents. Likewise, the model has a HDMI connection terminal and a 9-in-2 multi memory card slot, thus maximizing user convenience.

Of super-multi recorders supporting DVD짹R/RW and DVD-RAM, the RCS7700 model incorporates a VCR function, enabling the copying of contents between VHS and DVD with just the push of a button.

Also, the networking-enabling RM-6902 model has a PVR function due to the embedded HDD in addition to the existing recorder combination function, and its AV networking feature can connect a PC and a TV through a wireless LAN, allowing users to enjoy movies and music recorded in the PC.

The world's first gold-decorated home theater system (model: LH-C643) is in perfect harmony with LG's 71-inch plasma TV.

The LH-RC9500TA model is the world's first home theater system combined with a DVD recorder, incorporating DVD player, DVD recorder, and VCR functions. Equipped with the 1200W 5.1 tallboy speaker, and the 7-in-2 memory card slot, the model is easier to be connected to digital videos.

Notebook PCs

LG Electronics unveils a variety of Sonoma platform-based X Note Express notebook PCs such as LM60/70, LW60/70, and LS70 series.

X Note LM60/70, prime X Note Express series, feature high performance and slim and lightweight designs. The models are also equipped with the Intel's Centrino platform that incorporates a Dothan CPU with 533MHz FSB and 2M L2 cache, an Intel 915 chipset, and an Intel WLAN.

Also, the models are equipped with four times faster PCI express bus than existing models and latest high-performance DDRII memory, improving the DDR memory interface speed twice faster. Embedded with an ATI Mobility RadeonX600 graphic chip, the models offer a 128MB graphics-exclusive memory, and enable a four times faster PCI express interface compared to existing products.

The LW series also feature a wide screen, an Intel 915 chipset, an ATI Mobility RadeonX600 chip, and a Fine Bright LCD designed for displaying sharper images.

The models, equipped with the "instant on" function, can play an MP3 and a DVD title without booting, and offers lively 5.1 channel Dolby digital sounds and a remote control function.

LG Electronics is set to unveil 12.1-inch and 14.1-inch wide models and thus complete a full line-up of wide notebook PCs and Sonoma platform-based notebook PCs. The company is poised to vigorously penetrate the European notebook PC market.


Optical Storage Products

LG Electronics, which has been maintaining the world's top position in optical storage devices sales for a seventh straight year, unveils innovative super-multi storage products.

LG Electronics unveiled world's first multi-format playing/recording devices. As such, the company is continuoyusly leading the global storage technologies, has completed a lineup of premium ODD products, and possesses the fastest playing/ recording technologies in internal and external ODD products.

The 16x super-multi storage product, unveiled by LG Electronics, can store large- volume files such as MP3, video and digital image files, more than 30% faster than previously. The device can support DVD+R/DVD-R/DVD-RAM, and record 8.5GB of contents using double layer technology.

Also introduced is a super multi DVD rewriter and its key highlights are LightScribe feature and its aesthetic exterior design. It is equipped with Light Scribe technology, which enables us to print out any image or paragraph on the front side of disc.

The world's first BlueRay recorder (model: BH6900), unveiled by LG Electronics, is equipped with a 160GB HDD. The model can record and play simultaneouly, thus enabling the time shift function. It can also record the HDD-recorded images in a BlueRay disk, or vice versa.

The product can search still screens or fast screens when playing HD images, and easily search and edit desired scenes through refined graphic screens. The model enables users to enjoy HD/SD digital broadcasts, and analogue broadcasts in high definition and high-quality sound.

MP3 Players

As LG Electronics is recently strenghtening its MP3 player business vigorously, the company unveils a wide array of portable multimedia-feature products such as MP3s, PMPs, and PMCs.

The prime MF-FE500 model is a super-small flash memory-based MP3 player with various functions. The thumb-size super-small and super-slim model measues 50 mm lengthways, 25 mm transeversly, and 18 mm in thickness.

The MF-SE430 model is the world's first woofer cradle-combined flash memory-type MP3 player equipped with a 2.1 channel plane speaker, allowing users to enjoy high-quality sounds indoors.

Exhibited in the show are also mini HDD juke boxes such as the 5GB HDD-type JM50 MP3 player with compact and jewelry-concept refined designs, and the 5GB jukebox JM52 model capable of displaying color MPEG4 files.

In addition, unveiled are the PMP (model: MF-HE700) capable of playing music and videos, and PMC (model: PM70) which is equipped with a 4.3-inch wide color LCD monitor with the ratio of 16:9 and is capable of supporting TV recording and various formats.

close