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Press Release

04/02/2008

LG ELECTRONICS' PLASMA HDTVS BRING FILM TO LIFE AT SONOMA VALLEY FILM FESTIVAL

Sonoma Festival teams up with LG as 'Official HDTV Sponsor'

Sonoma Festival teams up with LG as 'Official HDTV Sponsor'
SONOMA, Calif., April 9, 2008 - LG Electronics is teaming up with the Sonoma Valley Film Society as the "Official HDTV Sponsor of the 2008 Sonoma Valley Film Festival," which runs April 9 - 13. Showcasing the stylish new PG60 series of plasma HDTVs, LG Electronics will show festival-goers, ranging from independent filmmakers to movie and wine aficionados, how they can bring a truer theater experience to their home.
Complementing the Sonoma Festival's edgy, casual environment, the new plasma sets will be featured at VIP venues as part of stylish home theater settings, which also include LG's high-definition disc player (BH200) and a 700-watt home theater system (LHT799). As one of the first plasma series to attain THX Display Certification, LG's PG60 series signals to consumers that these models will deliver exceptional image quality, bringing a more immersive movie, TV and video game experience to their living rooms.
"Both LG and the Sonoma Festival are focused on bringing a superior entertainment experience to avid film enthusiasts," said Tim Alessi, director of consumer electronics product development at LG Electronics USA, Inc. "Through premium sound and picture performance, the new LG plasmas showcased here integrate features that allow viewers to enjoy an enhanced theater experience from the comfort of their own home."
The PG60 series offers a truer-to-life viewing experience thanks to its "Full-HD" 1080p resolution. Showcased in a stylish "one-layer" design, the set has a modern appearance even when turned off. Adding to the dramatic appearance, LG also has incorporated a unique invisible speaker system, which eliminates the need for speaker grills.
Not compromising on audio performance, this technology was custom tuned by renowned audio guru Mr. Mark Levinson to provide excellent sound reproduction and a wider sweet spot than conventional speakers. THX Display certification along with many other user-friendly technologies are sure to make this series the "reference" set for customers who demand top performance in both technology and design.
"We're thrilled to feature LG Electronics' latest line of plasmas at this year's Festival, because our attendees expect a sophisticated entertainment experience," said Sonoma Valley Film Festival Development Director Liana Bender. "Complementing our festival, LG consistently delivers the ultimate home entertainment experience, showing wide-screen, high-definition films as the director intended."
About LG Electronics USA, Inc.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.
About the Sonoma Valley Film Festival
The Sonoma Valley Film Festival announced a star-studded program of all-new independent films for its 11th Annual celebration of film, food and wine, which will take place in an all-new, all-walkable Festival Village in Sonoma, Calif., from April 9 - April 13. This year's festival will screen more than 75 films from around the world, including premieres of powerful dramas, sizzling romances, hilarious comedies, inspiring documentaries, and innovative short films and animation. The 11th Annual Festival also will honor award-winning actor Michael Keaton for his outstanding work in film. For complete film listings and screening times, celebrity guests, event schedule, FAQs and to order tickets, visit: www.SonomaFilmFest.org or call (707) 933-2600.
CONTACTS:
John I. Taylor (847) 941-8181, john.taylor@lge.com
Clara Chang (201) 816-2011, clara.chang@lge.com
Ojas Naik (312) 397-6008, ojas.naik@ogilvypr.com

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