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Press Release

03/28/2008

LG ELECTRONICS UPGRADES LAUNDRY PALETTE WITH VIBRANT NEW COLORS

New Finishes Deliver Bold Styling and Contemporary Design

New Finishes Deliver Bold Styling and Contemporary Design

NEW YORK, March 27, 2008 - White? Color? Colors! Delivering on its promise of bringing stylish design into all of its home appliance products, LG Electronics, the U.S. market share leader in front-load laundry systems, today announced the addition of two new designer finishes -Bahama Blue and Emerald Green - bringing its front-load laundry palette to eight colors. The new models incorporate feature-rich packages at an array of price points to suit a variety of consumer needs. Each new LG model includes a series of individual features and functions, while maintaining the outstanding, sophisticated design that has become the hallmark of LG's home appliances.
LG's sleek designs and innovative colors are helping to elevate the laundry room from the basement to more prominent locations within the home, as more consumers are making a style statement and embracing design with their home appliances. LG was a pioneer in incorporating vivid colors and stylish designer finishes into the laundry room such as Wild Cherry Red, Midnight Blue, Stainless Steel, Titanium and Pearl Gray.
"As laundry rooms emerge from the basement and move closer to the family living area, consumers are investing in these spaces - just as they have done in the past with kitchens, entertainment rooms and outdoor patios - and are embracing new technology, design and style," said John Weinstock, marketing vice president, Digital Appliances, LG Electronics USA, Inc. "LG is at the forefront of this trend and is committed to helping consumers make their laundry area more streamlined, functional, and stylish - delivering technology that makes washer-dryer operation easier and more productive than ever and styling that includes bold new designs and premium finishes. The new palette is a direct result of listening to consumers, and reflects their desire for a colorful array of premium products and innovative technologies."
Premium Stainless Steel washers and dryers are now available on LG's award-winning Steam Laundry System at a manufacturer's suggested retail price of $2,699 each. Steam technology offers many convenience features for consumers including greater energy and water efficiency compared to traditional models, as well as advanced clothing care options such as wrinkle-reduction, odor removal and certified allergen reduction. Stainless Steel joins the array of designer finishes currently available within LG's Steam Laundry portfolio, including Wild Cherry Red, Midnight Blue and White; the manufacturer's suggested retail price for these models begins at $1,399 for the washer and $1,199 for the dryer.
New finishes such as Bahama Blue and Emerald Green are now available on LG's ultra-large 4.0 cubic-foot capacity laundry pair. The washer includes a 1,100 RPM spin speed, and both the washer and dryer feature highly styled controls with a LED display and ergonomically designed Dial-A-Cycle" control panel with preset cycle selections to provide worry-free settings for optimal fabric care. The Bahama Blue laundry pair is available now at a manufacturer's suggested retail price of $1,049 for the washer; the matching dryer is available at $949. The new Emerald Green finish will be available beginning at a manufacturer's suggested retail price of $1,049 for the washer and $949 for the dryer.
These products are now available at select retailers nationwide.
ABOUT LG ELECTRONICS U.S.A.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. LG Electronics is the world's largest producer of residential air conditioners, CDMA mobile phones, optical storage products and DVD players. In the United States, LG Electronics sells a wide range of digital appliances, consumer electronics (digital display and digital media) products and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.LGusa.com.

CONTACTS:
Katy Donnelly (704) 846-1864, katy.donnelly@ogilvypr.com
Grace Lee (201) 816-2981, jjoo@lge.com

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