LG MOBILE HELPS USERS UNLOCK THE SUPERHERO WITHIN THROUGH “GREEN LANTERN” MARKETING CAMPAIGN AND MOVIE PREMIERE
Summer Action Film Tie-In Provides Fans an Exclusive Opportunity to Win Movie Premiere Tickets and Receive a Preview of the Superphone Power Behind Revolution™ by LG
LOS ANGELES, June 15, 2011 - LG Mobile Phones today announced it will be celebrating its partnership with the summer epic action adventure film “Green Lantern,” from Warner Bros. Pictures, by sponsoring the Los Angeles movie premiere today at the historic Grauman's Chinese Theatre. The evening will also highlight LG’s multi-faceted marketing campaign, which brings film fans and technology enthusiasts face-to-face with the supercharged innovation behind the new smartphone, Revolution™ by LG.
Inviting consumers to explore the “Green Lantern” power within, a movie-themed online giveaway offers users the chance to win their very own Revolution™ by
LG device as well as tickets to the world premiere of the highly anticipated film. An advertising campaign highlights the capabilities of the supercharged handset and superhero powers of Green Lantern via TV and cinema commercial spots. In addition, by visiting www.revolutionbylg.com, users can learn more about the exciting features found on the Revolution™ by LG, watch “Green Lantern” trailers and download film wallpapers or buddy icons. Banner ads with direct links to information about “Green Lantern” and the Revolution by LG can be found on www.facebook.com/LGUSAMobile and the mobile site www.m.RevolutionByLG.com.
“Supporting our ‘Green Lantern’-Warner Bros. partnership through a multi-level campaign allows LG the opportunity to connect with consumers on a personal level,” said Tim O’Brien, vice president of marketing for LG Mobile Phones. “Inspiring everyone to tap into the power within using imagination, creativity and supercharged LG accessories, ours is a strategic collaboration to highlight next-generation superheroes and superphones.”
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About “Green Lantern”
Bringing the popular superhero to the big screen for the first time, “Green Lantern” stars Ryan Reynolds as Hal Jordan, the human-turned-superhero by the power of a mysterious, out-of-this-world ring. When a new enemy threatens to destroy the balance of power in the Universe, it’s up to Hal to overcome his fears and save the world.
Under the direction of Martin Campbell, the film also stars Blake Lively, Peter Sarsgaard, Mark Strong, Angela Bassett and Tim Robbins. The screenplay is by Greg Berlanti & Michael Green & Marc Guggenheim and Michael Goldenberg, story by Greg Berlanti & Michael Green & Marc Guggenheim, based upon characters appearing in comic books published by DC Comics. “Green Lantern” is produced by Donald De Line and Greg Berlanti, with Herbert W. Gains and Andrew Haas executive producing.
The film opens in 3D and 2D on June 17, 2011. “Green Lantern” is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.greenlantern.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.
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